TEAM 4
M.BOURGUOIN – J.BURGOS – P.L MORETTON – E.VITTOZ
BEFORE THE GAME
=> Not very prepared
=> had some difficulties to start
OUR STRATEGY
1. Focus on the Top Management,2. Create a lobbying group in order
to convince the CEO to adopt the innovation.
>> Objectives : 3 adopters within 3 months.
OUR TACTIC
WHAT DECISIONS WORKED ?
Personnal profileFace to Face meeting
Internal magazine
WHAT DECISIONS DIDN’T WORKED ?
DirectiveMails
We didn’t identificate the good persons who could influenced the
CEO.
RESULTS
OUR FEELINGS