Seductive Fine Fragrances
FEEL THE ELEMENTS
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Rooted in Magic
Discover Bell’s new fragrance collection
inspired by water, fire, air and earth.
Gold and silver complement the traditional
spectrum adding a hint of luxury to the
assortment.
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The Classical Elements
Talking about classical elements, this is usually water, fire, air and earth.
Ancient Greece even had a fifth element – aether – responding to the “transcendent” world.
Similar lists existed in the ancient cultures of Babylonia, Japan, Tibet, and India.
This archaic, but also magical starting point makes
the classical elements an ideal inspiration for
complex perfume compositions.
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Classical Elements in Western Cultures// Ancient Greece
Source: https://en.wikipedia.org/wiki/Classical_element
Originally invented to explain the complexity of
nature, the classical elements represent the most
basic components of life. Greek philosophers were
the first to associate properties of things with five
elements.
EARTH WATER FIRE AIR THE 5th ELEMENT
Aristotle cold and dry cold and wet hot and dry hot and wet AETHERunchangeable, heavenly substance
Galen blunt, dense, immobile
blunt, dense, mobile
sharp, subtle,mobile
blunt, subtle, mobile
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Classical Elements in Western Cultures// Astrology
EARTH WATER FIRE AIR
Taurus, Virgo, Capricorn
Cancer, Scorpio, Pisces
Aries, Leo, Sagittarius
Gemini, Libra,Aquarius
Source: https://en.wikipedia.org/wiki/Classical_element
At the same time, the elements have always been associated with cosmology and mythology. Even personified deities represent elements in some cultures.
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Classical Elements in Eastern Cultures
EARTH WATER FIRE AIR THE 5th ELEMENT
Japan solid liquid destroying moving VOIDtranscendent
China bears metal; absorbs water
nourishes wood; quenches fire
creates earth (ash); melts metal
- METALcollects water; chops woodWOODfeeds fire; parts earth
Source: https://en.wikipedia.org/wiki/Classical_element
Asian cultures adapted the concept of basic elements as well, but associated them with slightly different properties. A fifth element is also present. In China there are even six elements, including metal and wood.
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Classical Elements in Eastern Cultures
EARTH WATER FIRE AIR THE 5th ELEMENT
Buddhism solidity, inertia
cohesion heat, energy expansion, vibration
-
Hinduism perceived by all five senses
no odour but can be heard, felt, seen and tasted
can be heard, felt and seen
an be heard and felt
AETHERaccessible to the sense of hearing
Source: https://en.wikipedia.org/wiki/Classical_element
Buddhist and Hinduist religions make their own concept of elements. The latter conduct an earthy, watery, fire- or air-related character of a thing from its physical properties.
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Feel the Magic of
WATERFeel the Magic of
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Inspired by Water
Jil Sander Sport Water Woman
“…a floral aquatic fragrance for women”
Armani Acqua di Giò Homme“… a mythical, fresh and
aquatic fragrance…”
Davidoff Cool Water“…inspired by the strength of the ocean...”
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The Perfumer‘s Inspiration
“The sun has just risen. I find myself in a rough Corsican landscape and the warm
light paints beautiful skies with light rosy cirrus clouds. The salty air is slowly
heating up promising a wonderful day at the sea.“
Fragrance Idea:
accord with fresh and cool elements
surprising and voluminous, but also light
fantasy smell
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Top: vibrating, fresh, cool, bitter, water,
grapefruit
Heart: cool, floral, ice mint, lotos, cedarwood
Base: soft, leather, musk
The Fragrance of Water
7800140
Supreme Blue
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Feel the Magic ofFeel the Magic of
EARTH
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Inspired by Earth
Boss HugoBestseller Douglas
“This scent will strike you with its original mingling
of intensively fresh sea breezes and the
masculine spiciness of its woody notes.”
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The Perfumer‘s Inspiration
“I find myself in a greenhouse, the air is humid and warm. Transparent flower
pots draw my attention. Through the plastic, I see roots winding through the wet
earth.“
Fragrance Idea:
accord with less floral, but more rooty notes
present and voluminous, but not heavy
light and close to nature
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Top: angelica roots, violet leaves
Heart: wet earth, mineral notes
Base: vetiver, oakmoss, orris
The Fragrance of Earth
7800129
Roots of Life
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Feel the Magic ofFeel the Magic of
FIRE
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Inspired by Fire
Versace Eros Flame“… a Versace fragrance for
strong, passionate, confident men who are deeply in touch
with their emotions. “
Dior Fahrenheit“… a fragrance built on the bold marriage of extremes that attract in an almost magnetic way: hot and cold, subtlety and power.”
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The Perfumer‘s Inspiration
“I feel warm. The heat of the camp fire triggers memories of cuban cigars. The red
and yellow colour of the flames bring spices to my mind. Dry, cut tobacco leaves
represent the warm reddish tone of the fire just perfectly…“
Fragrance Idea:
hot tobacco note
warm, but also transparent
a composition combining warmth and freshness at the same time
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Top: black pepper
Heart: vetiver, pimenta officinalis, saffron
Base: honey, cistus, tobacco
The Fragance of Fire
7800125
Fire Rhapsody
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Feel the Magic of
AIRFeel the Magic of
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Inspired by Air
Une Nuit Nomade: Bohemian Soul“…like a gentle wind rising up over the ocean”
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The Perfumer‘s Inspiration
“I just woke up and stepped out of my house in a wide green meadow in
southern France. There is nothing but the soft noise of a fresh breeze that
makes me shiver a bit. The grass is still wet from the fog. The white flowers
beneath me are about to open again. I can feel the first rays of the sun on
my skin…“
Fragrance Idea:
short formula, light as air
an accord in movement that is like flying by
fresh effect
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Top: galbanum, pink peppercorn, mimosa
Heart: air accord, aerial flower, dandelion
Base: cloud of musk
The Fragrance of Air
7800132
Wild Wings
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Feel the Magic ofFeel the Magic of
METAL
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Silver and Gold
Cavalli Roberto Cavalli“… pink pepper spikes its temperament with colourful shades; its seductive smile reveals a burst of orange blossom and its sensual velvety soft curves leave an unforgettable note of roasted fava tonka…”
Paco Rabanne Lady Million“… A trail of white flowers awakes the skin with fresh
notes and exudes an intimate woody warmth. Honey and
patchouli. Dangerously sexy…”
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The Perfumer‘s Inspiration
“An elegant couple celebrates its anniversary in a splendid rooftop bar in Dubai.
The sun has just set and thousands of windows light up the skyline. Her golden
jewellery reflects the evening lights giving her a feeling of being special
tonight…“
Fragrance Idea:
a fragrance representing luxury in an Arabian way
champagne notes represent the metallic texture of gold
still, there is a certain lightness
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Top: champagne, ginger, pink pepper
Heart: osmanthus, orange blossom,
jasmine sambac
Base: ambrox, ambrette seed, golden patchouli,
agarwood
The Fragrance of Gold
7800131
Black Gold
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The Perfumer‘s Inspiration
“Mirror, mirror on the wall, who is the fairest one of all? Mirrors are full of magic
and mystery, not just in fairy tales. I see shadow and light, blurred faces of times
long passed. A sparkling light draws my attention…”
Fragrance Idea:
accord with metallic and fresh elements
voluminous but light
fantasy smell with floral aspects
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Top: metallic, sparkling, grapefruit, cool water
Heart: cool, floral, metal, lotos, muguet
Base: amber, leather, musk
The Fragrance of Silver
7800147
Liquid Silver
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Annexe
General Trends and Market DataFine Fragrances
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General Trends in Fine Fragrances: Unisex
The new Les Eaux de Chanel collection comprises three light
and citrusy variants inspired by different destinations: Paris-
Deauville, Paris-Venise and Paris-Biarritz. They are presented in
minimalist flask-style bottles.
Chanel entering the growing unisex market
“Genderless” fragrances in Europe increased from 14% in 2014 to 17% in 2018
Unisex fragrances grow at the expense of women's fragrances, which saw a decline in 2018
Source: GNPD Mintel
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General Trends in Fine Fragrances: Format Play
Reasons for new Formats
Liquid formats dominate in the fragrances market, but brands are exploring other textures
and especially solid formats due to a rising demand for portable formats
Creams, pens, jelly and cushions highlight portability and mess-free attributes like less risk of
spillage than liquids
Source: GNPD Mintel
of UK consumers areinfluenced by format when considering purchasing a fragrance
Convenience
Appealing Consumers
Market Innovation
Differentiation26%
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General Trends in Fine Fragrances: Format Play
Source: GNPD Mintel
Kenzo Flower by KenzoPerfumed Jelly with Cushion
a gentle pressure on the puff releases just enough of the airy gel texture to make the skin "shiver with pleasure"
Thierry MuglerPerfuming Pencil/Pencil
solid wax perfume in a pen format
offers precise and easy application
ideal for topping up scent throughout the day
Glossier You Solid Perfume
encased in a metal compact (3g) which is sculpted to fit the curve of the palm and thumb
promoting an "addictively flippable" hinged swivel lid
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Body sprays/mists account for some 26% of overall fragrance launches in the Middle East in
the 12 months to September 2018 – higher than the 10% global average
Innovations in the segment include easy-use dispensers, gentle formulas for babies' skin,
and added value benefits focused on refreshing and caring for skin as well as adding scent
General Trends in Fine Fragrances: Light and Easy
Source: GNPD Mintel
Cool & Cool Mild & Refreshing Baby Mist features a unique, non greasy and quickly absorbed formula with pro vitamin B5 and glycerin, which is said to be perfect for baby's delicate skin.
Rose Mine X Lisa Larson Earl Grey & Cucumber Perfumed Body Mist has a moisturising formula blended with Swedish black tea and 23 kinds of herbs (South Korea).
Prestige players are tapping into the popularity of body mists, with Chanel launching in South Korea and Japan, Chanel N°5 L’Eau All-Over Spray.
Lush Fresh Handmade Cosmetics Dad's Garden Lemon Tree Body Spray is hand-blended with essential oils and presented
in an easy-use and pistol-grip spray bottle (South Africa).
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Market Data: Western Europe
Dominating
premium segment
in UK and France
Strong mass
segment in
Germany
Spotlight „Unisex“• Millennials, and more so the younger generation Z, that is re-
inventing itself with the growing trend of “no gender”, are turning to
unisex fragrances, as they value the character and uniqueness of the
fragrance beyond anything else found
• Examples: Fragrance Du Bois Frankincense, Lui by Guerlain, Heaven by
Kilian, New York Nights by Bond, Royal Oud by Creed
Top Brands (RSP 2017 in mn EUR)
Source: Euromonitor Passport
1.899 1.924 1.955 1.988 2.026 2.064
309 311 314 318 323 3281.488 1.512 1.550 1.594 1.642 1.693
744 755 769 786 806 8261.834
1.973 2.119 2.271 2.426 2.586234
228 221 215210 206
001.0002.0003.0004.0005.0006.0007.0008.000
2017 2018 2019 2020 2021 2022
Market Size | UK, Germany, France(RSP 2017 in mn EUR)
Mass UK
Premium UK
Mass Germany
Premium Germany
Mass France
Premium France
Yves Rocher (Yves Rocher SA) 51
Giorgio Armani (L'Oréal Groupe) 42
Burberry (Coty Inc) 31
adidas (Coty Inc) 24
Diesel (L'Oréal Groupe) 24
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Market Data: Eastern Europe
Spotlight Poland• consumers tend to appreciate local products,
as they are perceived as more natural, healthy
and supportive for the economy
• Avon limits its offer to mass products of high
quality, meeting the smart purchasing nature
of Polish customers
Spotlight Russia• growing popularity of niche fragrances amongst Russian consumers
reflected in a significant value growth of unisex fragrances
• Launches 2017
Kilian: Black Phantom; Jo Malone: English Oak & Hazelnut; Tom Ford:
Sole di Positano; Mancera: Red Tobacco in 2017; Byredo: Velvet Haze
Source: Euromonitor Passport
1.460 1.510 1.565 1.630 1.698 1.772
815 834 858 891 930 975191 200210 221
234246
349363
377393
412431
00
1.000
2.000
3.000
2017 2018 2019 2020 2021 2022
Market Size | Russia and Poland (RSP 2017 in mn EUR)
Mass PL
Premium PL
Mass RUS
Premium RUS
Avon (Avon Products Inc) 275
Chanel (Chanel SA) 137
Oriflame (Oriflame Cosmetics SA) 110
Christian Dior (LVMH Moët Hennessy SA) 89
La Rive (La Rive SA) 23
Top Brands (RSP 2017 in mn EUR; Rus/PL combined)
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Market Data: Middle East
Premium fragrances dominate in
UAE, while in KSA premium and
mass fragrances are sold at similar
amounts
Spotlight UAE• Arab scents such as oud, musk and amber from well-known regional
brands continued to be favoured in the United Arab Emirates, but
western-themed notes are being mixed with the Arab character
• Examples for Arab scents with western notes:
Prose for Women by Ajmal, Jewel Blend by Abdul Samad Al Qurashi,
Donna by Arabian Oud, 360 for Men from Arabian Oud
Top Brands (RSP 2017 in mio EUR)
Source: Euromonitor Passport
1.493 1.554 1.565 1.586 1.619 1.666
1.334 1.389 1.400 1.419 1.449 1.491
471455 466 485 500 515
85 86 88 91 93 95
00
1.000
2.000
3.000
4.000
2017 2018 2019 2020 2021 2022
Market Size | KSA and UAE (RSP 2017 in mn EUR)
Mass UAE
Premium UAE
Mass KSA
Premium KSA
KSA UAE TotalArabian Oud 469 94 563Al Qurashi 333 93 426Mahmood Saeed 51 51Rasasi 20 30 50Hamil Al Musk 34 34
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