contemporaryartscenter.org
where the curious come to play
Femme Den: Where Do We Go From Here?
January 24, 2011
Femme Den Co-founder, Erica EdenSenior Design Strategist, Nate Giraitis
“Design is aboutpeople, not things”
60 years later…
Today1940s 1950s 1960s and 1970sEarly 1900s
Women have evolved, products have not kept up
1980s and 1990s
Industrial Design originated from a male point of view
%15
Women are the world’s largest opportunity
Source: Harvard Business Review – September 2009
Women spend $20 T annually China
$5 T India $1 T
of women said they thought CE
manufacturers had them in mind when
developing products.
- Consumer Electronics Association (CEA) 2004
%1
Save good women
from bad design
Femme Den case study: Endura Scrubs
Femme Den case study: Nike Imara watch
What’s Next?
The market wasn’t under-served…It was presumed-to-be-served.
It’s about designing for people who aren’t you
We are wired to be empathetic
Who else is presumed-to-be-served?
Height, English as a second language, Low income, Education, Religion, Dexterity, Cross culture, Sub-culture, Generation gaps, Overweight, Strength, Tween, Ability, Elderly, Wellness, Illness, Nationality, Region, Personality,
LG designs for culture & religion
LG designs for culture & religion
Smart Design case study: Designing for mass market
Smart Design case study: Designing for mass market
Smart Design case study: Designing for mass market
Smart Design case study: Designing for sub-culture
Smart Design case study: Designing for sub-culture
Smart Design case study: Designing for sub-culture
Smart Design case study: Designing for sub-culture
Smart Design case study: Designing for ability
Smart Design case study: Designing for ability
[pill sorter][pill sorter]
Smart Design case study: Designing for ability
Realization: need an emotional/mental solution that makes them feel confident and in control (that happens to be ergonomic)
Can you empathize?
Put yourself in other people's shoes
Consider a value system that isn’t your
own
Relate to someone you don’t understand
THANK YOU!
contemporaryartscenter.org
Where Do We Go From Here?This speaker series invites global game-changers to answer one question: Where do we go from here? There are no other rules. Each one is different, each one gets you thinking. This is what contemporary art can do.This is where the curious come out to play.
Dhani Jones Nov 19, 2010Andrew Maynard Dec 11, 2010Femme Den Jan 24, 2011Michael Edson Mar 7, 2011Paul Polak TBD
