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FIFA’2014 social media league
ARGENTINA WON THE HEARTS,
GERMANY WON THE GAME!!
Date Range 1st Jun’2014 to 14th Jul’2014
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FIFA WORLD
39,846,794Total Mentions Across The World
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ARGENTINA WON THE HEARTS,GERMANY WON THE GAME!!
Among all the FIFA 2014 match discussed, Argentina vs Germany who was the most
anticipated match of 2014 World Cup & Germany did win the World Cup but Argentina was themost popular team across the world discussed on social media till date
Germany
19,639,924
Argentina
40,034,649
ARGENTINA was “twice” as popular on Social Media thanGermany, throughout the world during FIFA’14
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Top 5 FIFA’14 players discussed
across the world Argentina's Messi is one of the most highly & frequently discussed player of FIFA 2014, till
date followed by Brazilian Neymar
Messi -
25,792,624
Ronaldo –
9,567,939
Luis Suarez-
13,041,171
Rooney –
2,814,971
Neymar –
24,319,202
1. 2.
4.
3.
5.
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Gender Talks
Men were almost 58% more active than women
79% 21%
Women weremore keenabout mostplayersperformance,their wives &girlfriends,match winnersposts
Men were moreinterested ingoal scored,
playersperformance,
match timings,players
hairstyles,penalty shootouts, matchfixtures etc.
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Game of the YOUTH…
Less than 25 YearsIntermediates, College going,Fresher's to the Corporates
25-40 YearsManager level, newlymarried, Young Parents
Greater than 40 YearsSenior Level, Parents of teenagers and
adult kids
Top discussions were aroundTeam Comparison, Playersperformance, Fifa contestsetc.
Fifa teams, Match economics,Players, Wags, Top Celeb posts,Associated brands, previousmatch stats etc.
Majority of people falling under thiscategory were more interested inplayers historical, match historicaldata etc.
27% of the observed
55% of the observed18% of the observed
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Top 5 FIFA’14 Teams discussedacross the world
Brazil Followed by
France was the most
discussed Fifa 2014
team
1.
28,614,213
9,298,843 7,415,386
2.
5.
3.
4. Argentina
40,034,649
France14,235,390
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Top 5 Controversial Moments -FIFA World Cup’2014
Luis Suarez bite on Giorgio Cheillini
Illegal sale of FIFA World Cup 2014 tickets
Luis Suarez bite on Giorgio Cheillini: FIFA bannedSuarez from nine international matches and fourmonths of any football related activity
Illegal sale of FIFA World Cup 2014 tickets, this illegalticket scam has damaged the image of FIFA furthermore as there were allegations of bribery in the 2022FIFA World Cup Qatar bid.
Neymar foul on Modric Neymar foul on Modric: Neymar hit out his elbow onLuka Modric, it became a controversial moment for thereason Neymar wasn't sent off for the incident and wasgiven a booking instead.
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Top 5 Controversial Moments -FIFA World Cup’2014
Mexico goals disallowed vs Cameroon
The Cameroon Football Association revealed about their investigation on seven players involved for match fixing
Mexico goals disallowed vs Cameroon: HumbertoClavijo, the linesman for that match, wronglydisallowed two goals scored by Giovani Dos Santos
in the first half of the match.
The Cameroon Football Association revealed abouttheir investigation on seven players involved formatch fixing after their humiliating 4-0 loss to Croatiain the group stage.
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Social Media “Popular” Players – FIFA’14
1. Lionel Messi
25,792,624
2. Neymar Jr -
24,319,202
3. Robin Van Persie –
674,717
Arjen Robben
817,266
Thomas Muller
415,203
Andrea Pirl
499,795
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Social Media “Emerging” Players – FIFA’14
1. James Rodriquez –
67,442
3. Bryan Luiz -
431
2. Juan Carlos Paredes –
6,897
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APAC Countries on Social Media FIFA’14
India Singapore Indonesia Philippines
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Country Wise Social Media Chatter
FIFA’14
SINGAPORE
56,516
INDIA
262,350 PHILIPPINES
43,973
INDONESIA
813,960
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Top Players FIFA’14 discussed
India Singapore
Messi – 196,829
Indonesia Philippines
Luis Suarez-128,076
Neymar – 98,553
Luis Suarez-12,894
Neymar – 21,386
Messi – 30,181
Luis Suarez-32,871
Messi – 32,407
Neymar – 29,574
Messi – 609,064
Luis Suarez-543,011
Neymar – 401,819
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Top 3 Teams FIFA’14 discussed
India Philippines Singapore Indonesia
329,770 77,88371,497
Argentina
958,489
175,826
108,660
Argentina
40,184
France26,485
Argentina
Argentina
34,339
25,708
851,987
150,943
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Top Sport Channels FIFA’14 discussed
INDIA PHILIPPINES
Singapore Indonesia
65%
19%
8%
5% 3%
Sony Six Others ESPN
Star Sports Neo
Sony Six was mostdiscussed for watching
Fifa WorldCup’14
39%
25%
19%
12%
2%2% 1%
GMA ESPN Balls TV
ABS-CBN TV5 Fox
Others
GMA was mostdiscussed for watching
Fifa WorldCup’14
10%
50%
37%
3%
Starhub TV Others
Mio Tv MediaCorp Tv
Mio TV was mostdiscussed for watchingFifa WorldCup’14
TvOne was mostdiscussed for watchingFifa WorldCup’14
26%
47%
7%
1%
20%
TvOne ANTV K-Vision
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Top 5 Brands FIFA’14 discussed
34%
20%14%
7%2%
48%
23%16%
9%
3%
INDIA PHILIPPINES
33%
21%19% 15%
12%
SINGAPORE 53%
21%
14%8%
4%
INDONESIA
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LIFESTYLES affected by FIFA’14
• Late night Sleep was the major concern of majority of Singapore fans as most of thematches were early morning telecasts
• Majority of youth & female fans also raised concern about their morning walk & fitnessschedules
41% LateNight Sleep
22% Morningwalk & Fitness
8% Household work
29%Spendingtime withgirlfriend/family
Geography - Singapore
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WORKLIFE affected by FIFA’14
• Many Singaporeans stated in their post that they are getting late for the office
38% late for Office
27% MatchDiscussion atoffice
14% Stock Brokers take breaksto watch the match
21%DelayedScheduledAppointment
Geography - Singapore
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FOOD / BEVERAGES / SPORTSBARs
affected by FIFA’14
Hungry BetweenMatch 16%
Dinning with Beer &Food with match 34%
Teams Fasting /Ramzanduring football 22%
Post Match Party 28%
Geography - Singapore
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Worldwide Key Insights FIFA 2014
• ARGENTINA was the most talked finalist during FIFA’14 world cup
• Brazil vs Chile & Suarez in game bite are most discussed events of Fifa 2014.• Steep hike in chatters were observed in overall Fifa 2014 discussions after theinauguration ceremony
• Day by day promotional discussion around Fifa 2014, was diminishing whereassteep hike was seen in Fifa 2014 players discussion post Inaugural match
• Men were more dominant in Fifa 2014 related discussions across the world.
They were more keen about match historical, players stats & performance,team updates etc.
• People of all age groups were found excited for Fifa related discussions,However people having age between 25-40yrs were largely participating inFifa 2014 related engagements
• Messi dominated the 1st rank followed by Neymar on social media discussions
around Fifa 2014, across the world• Brazil & Argentina was the most discussed team for Fifa 2014, across the world
till date• Across the world majority of people posted about Fifa during 2nd half or extra
time of the game
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