“There’s an APP for that!”– Apple®
A discussion of the advancement of mobile application
development and the resulting consequences
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There are 1.08 billion smartphones in the world, with Apple and Android leading the
markets.
46.9% 28.7%
Source: h@p://www.go-‐gulf.com/blog/smartphone/
Companies like Google and Microso+ created their own smartphone devices to compete with the rising capabili1es of wireless devices.
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Bell
Telus Rogers
Fido
Koodo
Mobile and software developers took mobile website capabilities to the next level and introduced new applications known as “mobile applications”. Source: h@p://www.v-‐soGinc.com/brief-‐history-‐of-‐mobile-‐applicaHons.html
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Mobile application marketplaces and App stores have become the new search engines of the wireless world
Now 25% of those aged 17 – 25 years old access internet primarily via cell
phone or smart phone.
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Source: h@p://pewinternet.org/Commentary/2012/February/Pew-‐Internet-‐Mobile.aspx
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The birth of the mobile application industry can be traced to the introduction of Apple’s iTunes mobile application marketplace in 2008. Source: h@p://www.v-‐soGinc.com/brief-‐history-‐of-‐mobile-‐applicaHons.html
The phrase “there is an app for that”, originally coined by Apple in their 2009 commercial…
has become one of the most common phrases related to smartphones.
July 2008: Apple’s App Store launched with 500 apps. January 2009: Reached 500 million app downloads.
April, 2010: 225,000 apps available, 73% of which are free.
January, 2011: 10 billionth downloaded app (Paper Glider).
May, 2013:
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Screenshot taken from Apple.com
Source: h@p://blog.shoutem.com/2012/02/07/infographic-‐the-‐history-‐of-‐mobile-‐app-‐stores/
In the past, only corporate business individuals use their mobile devices for checking updates/
sending receiving emails...
Now, common consumers use mobile devices for FAR more than just voice calls.
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With over 1,770,000 mobile applications available in the market, the sky has become the
limit for app development!
FaceTime CandyCrush
CalorieCounter
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WeChat FourSquare
TDCanadaTrust
Snapchat
Dropbox�
Mobile application developers are now racing to be the first ones to create the App that will help change the world.
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For example, the abilities of Near Field Communication now allow mobile users to pay for purchases at stores using their “mobile wallet” - Elisa Woodard
In 2009, the number of app users was expected to reach 140 billion by the year 2014 – In-Stat
Source: h@p://www.internetnews.com/mobility/arHcle.php/3817886/The+Shelf+Life+of+an+iPhone+App.htm
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The Shelf Life of Mobile Apps
and of those that have, one in four is abandoned after its
initial use!” – Leigh Shevchik
“More than 60% of the apps in the Apple App Store have never been downloaded…
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Users of iPhone applications spend about 9.6 minutes at a time with their apps, accessing them nearly 20 times before they are abandoned – Dan Butcher, statistics from Greystripe
Source: h@p://www.mobilemarketer.com/cms/news/adverHsing/3166.html Image by vaskoni (morguefile)
Social Disconnection
A growing problem…
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Talk about OCD 70% of teens check their phones every hour
and many experience phantom pocket-vibration syndrome – Joel Stein, Time Magazine
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Studies show that young people are now so addicted to their mobile phones it feels like they have lost a limb when they are without them – Richard Alleyne, The Telegraph
People who experience anxiety or stress when they become isolated from
their phone are said to suffer from NOMOPHOBIA.
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Phones are not just a consumer tool, but are used as a status symbol…
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...They are ALSO eroding our personal relationships – Dr James Roberts, Baylors Hankamer School of Business !
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With technology always advancing, how will future generaHons be affected by this
new “App World”?
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Credits
All photographs used are licensed under the CreaHve Commons Non-‐Commercial Share-‐Alike Agreement 3.0, and sourced from either Flickr or
Morguefile.
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