TEAM BENNY
Adam Piron, Fayaz Ashraf, Kat McEachern, Jim Chowdry, Sergio Suarez
MEET BENNY
MEET HIROMI
THE COMPANY
QUICK LOOK
Founded in 2007
Incorporated as LLC in 2010
“Streetwear” for men, age 18-
29
Design own product
Wholesale/ retail store/ online
Sees self as a lifestyle brand
RETAIL STORE
ONLINE PRESENCE
INSTAGRAM - 61k followers
ORG. CHART
BENNY GOLD
HIROMI WEINER
CEO & CHIEF CREATIVE OFFICER CHIEF OPERATING OFFICER
DESIGNERDAVID
PRODUCT DEV/WHOLESALEJASON YIM
SALES MANAGERANDRE LORICO
SHIPPINGBRIAN
LEVIFRENCH BULLDOG
STORE MANAGER
JOYA
STORE STAFFNATE
TERRACEOPEN SLOT
CORPORATE STRATEGY
VISIONWithin 5 years grow Benny Gold into a profitable $10 million lifestyle brand providing streetwear and home goods to creative passionate young people, age 18-29, who want to be inspired and strive for greatness.
MISSIONBenny Gold exists to provide an inspirational platform for others to be creative and express their lives with authenticity and a sense of youthful freedom.
OBJECTIVES● Increase sales from $3M to $4M by 2015, $10M in 5 years.
● Achieve profit before tax of $2 million by 2019.
● Achieve 50% repeat customer rate by 2016.
● Produce 4 seasons annually by 2015.
● Attain 95% correct inventory tracking by 2015.
STRATEGIES● Maximize profit margins by understanding
customer and wholesaler purchasing habits.
● Streamline wholesale ordering processes.
● Streamline internal organization by formalizing inventory tracking
ACTION PLANS● Establish and use KPIs to drive business decision-
making
● Base store & warehouse inventory purchasing decisions on historical sales data.
● Upgrade e-Commerce platform to obtain more sales data and insight
● Use technology to facilitate and simplify wholesale orders / sales
● Investigate integrations between retail store, point-of-sale system, and central warehouse.
RESEARCH
ON-SITE OBSERVATIONS
3-DAY DEEP DIVE
● Observe daily processes, flows and operations at warehouse.
● Understand tech systems & limitations.
● Scope out retail store and gauge efficiency.
CHALLENGES
Key Issues
1. No business plan
2. No sales data & reports
3. No established KPIs
4. Manual inventory processes
across store & warehouse
5. Manual wholesale order
tracking
RETAIL COMPARISONS
FUNCTIONAL STRATEGY
SALES, PRICING & DEMAND
KEEP IT FRESH
● New products every
season
● Identify & promote
hot movers
● Maintain adequate
stocks
● Discount unsold
merchandise
KEY PERFORMANCE INDICATORS
OBEY THE NUMBERS
Once a Year
● Financial Stability
KPIs
Each Season
● Forecasting KPIs
● Sale Pricing KPIs
SEASONAL CALENDAR
TECHNOLOGY PLAN
1. COMPREHENSIVE SALES DATA & REPORTS
2. INVENTORY MANAGEMENT TOOLS
3. POINT OF SALE INTEGRATIONS
4. STREAMLINE WHOLESALE ORDER TRACKING
ADDITIONAL SALES DATA
ADVANCED REPORTS 2.5.3by aheadWorks
● Bestsellers
● Sales by Hour
● Sales by Day of Week
● Sales by Product
● Sales by Country
● Sales Report
● Users Activity
● Sales by Customer Group
● Products by Customer
ADD-ONS
● Sales Statistics - $69
● New vs. Returning Customers - $69
INVENTORY TOOLS
REAL INVENTORYby wyomind
Recently purchased items that
need to be shipped shortly.
ADVANCED INVENTORYby wyomind
Stock Management in several
warehouses & across all sales
outlets
POS INTEGRATION
EBIZMARTS P.O.S
Connect retail sales to Magento
Supports discounts & custom
pricing, tier pricing, gift cards, cash
up
Barcode scanners, print & email
receipts, online order lookup,
returns & refunds
WHOLESALE IMPROVEMENTS
BRANDBOOM.com
Simplify ordering process for wholesale buyers
Simplify listing process for brand sales reps
Real-time sales analytics & reports
Create & track inventory
RECOMMENDATIONS
ACCESS TO DATA
UNDERSTANDING KPIS
REGULAR EVALUATION
+ +
STAY GOLD