Table of Contents
1. Industry Dynamics2. About Us
- Our Mission and Vision- Our value system- Leadership Principles
3. Business Model4. Assets Overview
- 5th Vital Machinery- Tools / Stacks- Organizational Assets- Performance Metrics- Technology Framework
5. Marketing Mix
6. Growth and Expansion plan - Journey Till Date & Way Forward
- Customer Acquisition Strategy
- Mission 2020 - Corporate Citizenship
7. Our Leadership Bandwidth
5th Vital
Industry Dynamics
100000 Labs
70% pathologyservices30% radiology & imaging requirements
Market Size
2012- $5 Billion By 2022- $22 Billion 20% CAGR, 1% Accredited Labs
Unorganised Players
88-90% Industry Is Dominated By Unorganised Players
Utilization Problem
Huge Capacity Utlization Problem
Efficiency
Most Labs Operate at 20% Efficiency
OYO-fication
People Demand for home sample collectionas a result OYO-ficationis on the cards
5th Vital
Mission | Vision
To operate in over 20 cities across the country To generate employment for 2000+ professional To clock over 150Cr in revenues
To lead the society on the path of preventive healthcare by bringing inworld class services enabled with cutting edge technology & infrastructure
Make healthcare services accessible to everyone – anytime, anywhere Develop & Deliver right infrastructure enabled with technology to lower the cost of healthcare while improving the quality & accuracy of services at the same time
Vision
Mission 2020
5th Vital
We at 5th Vital would treat every human soul with utmost respect and through all odds. Do the best on our behalf to nurture and strengthen every relationship of the organization with employees, customers, investors, partners, vendors and other associates
Dedicate our business to providing healthier and safer products and services to enhance the quality of life through each and all of our activities
Constantly innovate and develop technologies and outstanding products and services that help individuals keep a record of health of their own & families
Foster a corporate culture that enhances both individual creativity and the value of teamwork, while honoring mutual trust and respect among all stakeholders of the company
Work with business partners in healthcare to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships
Values:
Values5th Vital
Leadership Principles
Customer CentricityYou, our Customers, are the reason of our existence. Any activity which doesn’t add value to your experience is a waste for us.
Take Responsibility Every activity of the organization must have someone responsible for planning and execution. Executive planning an activity is by default the person responsible for its’ implementation. We will not get into a situation where we say “Someone else is responsible for this activity”.
Attention to detailEveryone at 5th Vital is committed to the intrinsic detail of each and every business transaction. We keep rolling our sleeves to get our hands dirty but never leave the customer helplessly out in the open.
Keep raising the barWe, the leadership team of 5th Vital are committed to the highest standards of healthcare service delivery at home. We push the boundaries of service excellence and healthcare technologies all throughout our journey.
Result Oriented proactive cultureThe leadership team of 5th Vital is committed to develop a result oriented proactive work culture in the organization. Proactively getting things done would be the core of our existence.
5th Vital
Honest and Competitive Pricing
VALUE FOR MONEYFree sample
collection and report delivery
Free report De-Brief With 5th Vital
DoctorsFree Re-Sampling,
if required
B2C
B2C+B2B
Avg Ticket Size 1200
By 2020Avg # of orders served per day = 200*20 = 4000
48L/day or 144CrRevenue
B2B12 Customers/Month/City
Orders Per Day City= 20
12*20*12*5*30@700 per orderRevenue = 30Cr
Revenue
Business Model
Ordering @ 5
Total Revenue = 174Cr
5th Vital
Assets Overview
Tech
Brand
ServiceDelivery
Online Booking Portal •HHE Tracking field App •
HR Management System •Order Management System •
Integrated API with multiple labs •Customer App •
Tracking of each sample using pre-analytical •barcoded vacutainer
• 99% adherence to scheduledappointment
• Fastest TAT• Accurate Execution time• Consistently High CSAT• Accurate reporting• Doctor’s Report Review
High Visibility •High TOM recall •Media Mentions •
360 marketing & brand building •
activitiesRight Blend of ATL & BTL •
Key Messages
Credible brand that can be trusted
Create Convenience through speed of
delivery
Focus on quality, Affordability & value to the consumer
Single point solution to all
Diagnostic Labs Tests
Pull Based MarketingPush/Channel Based Marketing
StrategicApproach
5th Vital
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5th Vital
5th
Vita
l
Tools / Stacks5th Vital
5th Vital
Organizational Assets
Operations Overview
String of PearlsBoth Online & Offline Backward Integration by launching own diagnostic labs
Business Strategy
Technology StrategyWell Designed EAMobile First UI/UXBI Analytics Integrated Platform
Marketing Strategy Well thought Brand ArchitectureTargeted & Controlled MARCOMSensory Branding & Viral Marketing
OPS. Strategy Focused CareReal-time Monitoring & Tracking23 Extensive Training ModulesIP- Industry Standard in transportation of samples
5th Vital
22%
07%
07%
07%
07%
07%
07%
07%14%
15%
TAT
ET
CSAT
Hygiene
Skills
Punctuality
Cross Sell
CPT#FEEDBACK
# Customers# Orders# Camps# B2B Clients# ChannelsTotal RevenueCamps RevenueB2B RevenueTOM recall# Areas CoveredCAC
14%
14%
14%
21%
7%
7%
4%
4%
4%
4% 7%
24%
20%
14%
14%
7%
8%8%
5%
# Planned New Services
# Strategic Initiatives
# Release
Adherence to Budgeting Process
# Customer Complaints (Digital)
# Customer Satisfaction Surveys
Customer Satisfaction per Service
# Identified Errors
Technology
Sales & Marketing
Operations
5th Vital
Behaviour
Performance Metrics
Technology Framework
Website
Virtual Number:8880250000
Whatsapp-To share prescription
Role Access
IP Security
Firewall & SSL
Secured Domains
HHE & Order Tracking App
Real Time Tracking & Communication
Barcoding OfSamples
Data Warehousing
Data Analytics
Dashboards
Optimised Scheduling
Predictive Analysis
Technology
Logistics
Marketing
HR
Finance
Channels Data Security Monitoring Business Intelligence
Support Businesses
OrderManagement
& CRM
Technology Expectation
HRMS/Accounting
Online Portal
Customer &
Associate Portal
5th Vital
Advertising & Communicationsa. Brand Strategyb. Media Buyingc. ATL Advertising - Creative Developmentd. BTL Advertising - Roadshows, brochures, flyers etc.e. Competition Tracking.
Content Creationa. FAQs
b. Standard E-mail/SMS Videosc. Blog Articles
d. Presentationse. Magazines & Newsletters
Digital Communications & Social Mediaa. Website, Mobile App, Associate Portalb. Digital Marketing - Social Media Engagement
Advertisements
Eventsa. External/Internalb. Organised/Sponsoredc. Physical/Virtual
Customer Life Cycle Managementa. SEC, Emailer, Specific Tactical Campaigns
b. Communication Standardisation & Learningc. Communication Services to Corporate, Departments
Internal Communicationsa. Customer Acquisitionb. Customer Retentionc. Cross Sell/Up Sell Programsd. Loyalty & Referral Programs
Media Relations & PRa. Reputation Management
b. Engagements & Relationship Building
Marketing Mix5th Vital
Widespread use of handhelds
Rapid Adaptability of home-based services
Repeat customers driven by value for money, outcomes & convenience
New Generation demographics of India getting increasingly aligned to our business model
Certain Services are priceSensitive
TRENDSFocus On Building trust & credibility as a HealthCare Service Delivery Organization
Uncompromising focus on service delivery
Very rigid associate vetting criteria
Extremely high quality of ongoing training programs
Highly effective & Targeted messages using a good mix of ATL, BTL, Digital & PR mediums
Use of top national Marketing & PR agencies
Use of brand Ambassadors at National & Regional Level
STRATEGY
Increased Lifestyle relatedDiseases
Increased Awareness towards preventive healthcare
Customer Acquisition Strategy 5th Vital
Journey Till Date & Way Forward
Founded22nd June 2017
Website Goes Live15th July 2017
Launched In North Bangalore (Whitefield,
Hoodi, Marathahalli)
27th July 2017
Call Centre Operation1st July 2017
Soft Launch WithFamilies & Friends
17th July 2017Cross 1 lacs In Revenue
11th August 2017
Establish Own Laboratory for
Better Cost Structure
Electronic Health Records
& Smart Reports
Chat-Bots, Smart Tests & Package
Selector
Devices & Sensors
for predictive & real time monitoring
Offer Imaging Services either through own/
Partner centres
Introduce Dialysis &
Chemotherapy at Home
Way Forward
5th Vital
Mission 2020
Bengaluru
Chandigarh
Bhubaneswar
Pune
Mumbai
Guwahati
Kochi
Ahmedabad
Hyderabad
Delhi/NCR
Lucknow
Indore
Mohali
Ambala
Amritsar
Ludhiana
KolkataRanchi
Patna
Jamshedpur
5th Vital
Corporate Citizenship5th Vital
Co-Founder (Technology, Innovation & Marketing)HARJOT SIDHU
MBA (IIM, Calcutta), B.Tech (Punjab Technical University)
10+ yrs experience in Technology,Enterprise Consulting and Project Management
Deloitte, Satyam, Oceaneering, CallHealth
India, USA
Co-Founder (Medical Protocol, Operations & Training)
DR. MOHAMMED WASEEM AFSAR
MBA (IIM, Indore), M.B.B.S (VSS Medical College, Odisha)
16+ yrs experience in Primary, Secondary, Tertiary & Home Healthcare Delivery
Indian Navy, Ministry of Health - Saudi Arabia, Tata Hospital, CallHealth
India, Saudi Arabia
Co-Founder (Finance, HR, Sales & Marketing)PRATAP CHANDRA
MBA (IIM, Calcutta), B.Tech (West Bengal University)
12+ yrs experience in Sales & Marketing
Asian Paints, Kohler, IFB, CallHealth
India, Srilanka, Maldives, Bangladesh & Bhutan
Co-Founder (Strategy & Investor Relations)PRAVEEN POTLURI
MBA (ISB, Hyderabad), M.S - Pharma (Western Univ. of Health Sciences, California)
14+ yrs experience in Sales, Marketing, Market Strategy, New business models & New market entry
Abbott, Rite Aid, CVS/Caremark, CallHealth.
U.S, India, Nepal, Myanmar & Bhutan
Our Leadership Bandwidth5th Vital