What can we identify as Japanese in these
Costumes?
• Asian themed• Korean• Chinese• Japanese
• Variations• Lolita• Superhero• Etc.
American Depiction
*Sexy
*Short
*Revealing
*Non traditional
*Not accurate*Fusion of Asian and American Design
Marketing from Japan to the US
Sex sellsTarget Audience
Men- Sexually appealing Women-Want to be sexy Sexual identity Confidence
Halloween vs. Bedroom itemMedia driven sex appeal and desire
Click icon to add picture
• Exotic
• New
• Foreign
• Different
• Oriental
• Sexy
Why are these popular?
Geisha in Japan
“Geisha do not view themselves as entertainers or playthings for men because these gatherings are done in order to pay for arts involvement, and these gatherings do not include sex”