INTERNSHIP PROJECT REPORT
ON
“Perception of farmers towards RCF at Sangli Region”
At
“Rashtriya Chemicals & Fertilizers Limited”
Submitted to
Rashtriya chemicals and fertilizers ltd
Mr. H.S.K. Tangirala (Director and Project Guide)
Centre for Management Education
Udaybhansinhji Regional Institute of Cooperative Management,
Gandhinagar- 382030, Gujarat.
(Ministry of Agriculture, Government of India)
Submitted By
Mr. Vaibhav Mohite
Roll Number- 1511
Submitted in partial fulfillment of the requirement for the award of the
degree of
Post Graduate Diploma in Management – Agri. Business Management
BATCH- 2015-2017
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Rashtriya chemicals and fertilizers ltd.
RCF Colony, Chembur, Mumbai, Maharashtra 400071Phone:022 2552 2000
“PERCEPTION OF FARMERS TOWARDS RCF AT SANGLI REGION”
Submitted By
Mr. Vaibhav Mohite(Summer Internship May-June 2016)
Udaybhansinhji Regional Institute of Cooperative Management,Gandhinagar, Gujarat.
(Ministry of Agriculture, Government of India)
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PREFACE
Practical study plays a vital role in the field of education. How management principles are
implemented in business can only be known through practical study, students can be very well
aware about industrial environment like problems, opportunities, different situations etc. this
helps the student for better understanding and also gives them a chance to show their skills and
ability.
PGDM (Agri. Business) is the stepping stone to management career. In order to achieve
practical, positive and concrete result, the classroom learning has to be effectively supplemented
in relation to the situation existing outside the classroom for developing healthy managerial and
administrative skills in a potential manager. It is necessary that the theoretical knowledge must
be supplemented with exposure to the real environment. The report comprises all the important
aspects of my training and all the aspects have been presented under different headings in the
fourth coming pages. An attempt has been made to present a report covering different aspects of
my training. This report would not have been possible in present form without the support and
guidance that I received from various people at different stages of the project.
This report shows light on one of the key sector of Economy. I have prepared this project with
the help of collective information sustaining the theoretical principles. I have gone through all
the practical aspect of our research and the same has been depicted in this report. The report is
prepared in such a manner which can give comprehensive and relevant information about the
role of RCF Ltd. in the production of RCF especially with respect to the perceptions of farmers
and the other textile industries.
This report is submitted with a hope of fulfilling the entire requirement as per the rules and
regulation.
Mr. Vaibhav Mohite
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ACKNOWLEDGEMENT
I am highly overwhelmed while expressing my sense of gratitude towards all those who have
helped and guided me during the course of this project. I extended my heartiest thanks to
Rashtriya fertilizers and chemicals Limited for giving me such an opportunity for strengthen my
domain of knowledge.
I express my profound sense of gratitude and heartiest respect to Mr.Sanjeev Doshi (Chief
Manager HRD) RCF Ltd. and Mr. Bireshwar Banarjee (Senior Manager) RCF Ltd. For their
inspiring and affectionate guidance, concrete suggestion, unending benevolence and constant
encouragement during the course of this project and in the preparation of this report.
I extend my sincere thanks and deep sense of gratitude to all organization those have helped me
in getting the information about my project.
I feel immense pleasure in expressing my sincere and profound sense of gratitude to Mr. H.S.K.
Tangirala (Faculty Guide & Director, URICM) for his encouragement and guidance throughout
the project. I also express my deep and earnest regards to Mrs. Neelu Pandey (Programme
Director), PGDM-ABM, URICM, Gandhinagar for providing the necessary information during
the course of this project.
I owe a great deal to URICM, for laying the building block of logic and pragmatism in our lives.
This report in a way is a reflection of these values. The organizational traineeship Segment
(OTS) provided me with a unique opportunity of working with an organization. At last but not
least, I would like to thanks to my family and friend Ms. Nidhi Sharma for her kind and
continuous support.
VAIBHAV MOHITE
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DECLARATION
The undersigned, a student of Post Graduate Diploma in Management (Agri Business) 2015-
2017, Udaybhansinhji Regional Institute of Cooperative Management, Gandhinagar, Gujarat,
hereby declare that I have completed the Internship Project Report titled “Perception of farmers
towards RCF with the designation of Marketing Intern as a part of the course requirements for
PGDM (Agri- Business Management).
I also declare that the work undertaken by me is original and has not been copied from any
sources. I further declare that the information presented in this project is true and original
knowledge and has not been submitted any other Institute for any other examination.
Signature of the Student
Date:
Name of the Student: Mr. Vaibhav Mohite
Roll No.: 1511
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CERTIFICATE
This is to certify that, Mr. Vaibhav Mohite is a student of Post Graduate Diploma Management in
Agri-Business Management (2015-17), URICM, Gandhinagar, has completed the two months
Internship from 1st May to 30th June 2016 and Internship Report titled “Perception of farmers
towards RCF in sangli district” with the designation of Marketing Intern as a part of the course
requirements for PGDM (Agri Business Management).
Signature of the Faculty Guide
Name: H.S.K Tangirala
Director/Project Guide
URICM, Gandhinagar
Date:
Place:
No. of working hours
Month Dates No. of working
hours
Total hours
May 2nd to 31st 8 hrs. 176
June 1st to 30th 8 hrs. 176
TOTAL 352
Total 352 working hours were completed.
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EXECUTIVE SUMMARY
Project Title: titled “Perception of farmers towards RCF in sangli district”
Organization: Rashtriya chemicals and fertilizers ltd. Mumbai
Student Name: Mr. Vaibhav Mohite
Faculty Guide: H.S.K. Tangirala (Project Guide & Director)
Reporting Officer: Dr. Bireshwar Banarjee
Period: 1st May 2016 to 30th June 2016
Area: Sangli
Objectives:
To know farmers satisfaction towards RCF at Sangli, Maharashtra. To identify the farmers using RCF products in sangli region.
To know farmer perception towards RCF.
To check the customer loyalty towards the products of RCF.
To study the problems regarding fertilizers among farmers.
To study the suggestions of farmer for increase a marketing.
To provide conclusions and suggestions.
Targeted Area: Sangli, Maharashtra
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A Decision-Making Perspective on Marketing Research:
"Marketing research is not an immediate or an obvious path to finding solutions to all
Managerial problems."
Marketing is the process of planning and executing the conception, pricing, promotion, and
Distribution of ideas, goods, and services to create exchanges that satisfy individual and
Organization objectives. The marketing concept requires that customer satisfaction rather
Than profit maximization is the goal of an organization. In other words, the organization should
be consumer oriented and should try to understand consumers' requirements and satisfy them
quickly and efficiently, in ways that are beneficial to both the consumer and the organization.
This means that any research organization should try to obtain information on Consumer needs
and gather marketing intelligence to help satisfy these needs efficiently.
Marketing research is a critical part of such a marketing intelligence system; it helps to
improve management decision making by providing relevant, accurate, and timely (RAT)
Information every decision poses unique needs for information, and relevant strategies can be
developed based on the information gathered through marketing research in action. Too often,
marketing research is considered narrowly as the gathering and analysing of data for someone
else to use. Firms can achieve and sustain a competitive advantage through the Creative use of
market information. Hence, marketing research is defined as information input to decisions, not
simply the evaluation of decisions that have been made. Market research alone, however, does
not guarantee success; the intelligent use of market research is the key to business achievement.
A competitive edge is more the result of how information is used than of who does or does not
have the information. It includes the various steps that are generally adopted by researcher in
studying his Research problem along with the logic behind. There are two methods of data
collection primary and secondary.
Primary data are those which are collected afresh and for first time and thus happen to be
original in character. The Secondary data are those which have already been collected by
someone else and which have already been passed to statistical process.
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Primary Data:
Observation method
Interview method
Through Questionnaire
Secondary Data:
Publications of central, state and local governments
Technical and trade journals
Books, magazines and newspaper
Public records and statistics
Company records
In this particular project, the data being collected is of primary type. Following is the primary
That has been collected:-
Observation
Questionnaire
Interview
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INDEX
Preface…………………………………………………………. Acknowledge………………………………………………...... Declaration Certificate………………………………………… Executive Summery……………………………………………
Chapter No Particulars Page No 1 Introduction 13-20
1.2 Importance of the study
1.3 Scope of the study
1.4 History
1.5 Research methodology
2 About company 21-38
2.1 Introduction of company
2.2 RCF product range
2.3 Sustainability at RCF
2.4 History of RCF
2.5 Achievements
2.6 Future plans
2.7 SWOT analysis
2.8 Research and developments
2.9 Corporate social responsibilities
3 Data analysis 39-50
3.1 Education of farmer
3.2 Age of farmer
3.3 Income of farmer
3.4 Total land holding of farmer
3.5 Crops which farmers cultivate
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3.6 Mode of payment
3.7 Total expenditure on fertilizers
3.8 Technical guidance from experts
3.9 Awareness of RCF
3.10 Which single company comes in mind of farmers
3.11 Source which from you aware about the RCF
3.12 Availability of fertilizers
3.13 Use of RCF fertilizers in next season
3.14 Feedback of price
3.15 Farmers having problems or not from RCF
4 Findings and suggestions of the study 51-53
Conclusion………………………………………. Annexure………………………………………... Bibliography………………………………………
LIST OF GRAPHS
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NO. OF GRAPH
GRAPH TITLES PAGE NO
3.1 Personal information
3.1.1 Education of the farmer 39
3.1.2 Age of the farmer 40
3.1.3 Income of the farmer 41
3.1.4 Total land holdings of the farmer 42
3.1.5 crops which farmers cultivate in their area 42
3.1.6 mode of payment while purchasing fertilizers 43
3.1.7 Total expenditure on fertilizers 44
3.1.8 Technical guidance from experts, friends, ASC 45
3.2 About awareness of RCF fertilizers
3.2.1 Awareness of RCF 45
3.2.2 Which single company comes in mind of customers 46
3.2.3 Source from which farmers aware from the RCF 47
3.2.4 Availability of RCF fertilizers 47
3.3 Customer loyalty
3.3.1 Use of RCF fertilizers in next season 48
3.4 About farmers satisfaction
3.4.1 Feedback about pricing of RCF 49
3.5 Problems faced by farmers
3.5.1 Farmers having problem or not from RCF 50
CHAPTER 1
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INTRODUCTION
1.1 INTRODUCTIONLooking back at 5,000 years of recorded world history reveals two important facts about human
nature. First, human beings possess limitless potential for compassion, innovation and
achievement. Secondly, these qualities are brought to full bloom where and when people have
access to healthy food.
Experts estimate that there will be more than nine billion people on our planet by 2050. That’s
nearly three billion more people than are alive today. People from all walks of life with all kinds
of ideas, but who share one common challenge: each will experience hunger, requiring food to
survive. Fertilizer has played—and will continue to play—a key role in meeting this eternal
challenge.
“Fertilizer” and “plant food” are terms used to describe additives that increase soil’s fertility—its
capability of producing abundant crops. Nutrients are substances providing nourishment essential
for growth and the maintenance of life. Nutrients are what’s provided, through the application of
fertilizer, to enhance the fertility of the soil
What is fertilizer?
.A fertilizer (American English) or fertiliser (British English) is any material of natural or
synthetic origin (other than liming materials) that is applied to soils or to plant tissues (usually
leaves) to supply one or more plant nutrients essential to the growth of plants.
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The nutrients required for healthy plant life are classified according to the elements, but the
elements are not used as fertilizers. Instead compounds containing these elements are the basis of
fertilisers. The macronutrients are consumed in larger quantities and are present in plant tissue in
quantities from 0.15% to 6.0% on a dry matter (DM) (0% moisture) basis. Plants are made up of
four main elements: hydrogen, oxygen, carbon, and nitrogen. Carbon, hydrogen and oxygen are
widely available as water and carbon dioxide. Although nitrogen makes up most of the
atmosphere, it is in a form that is unavailable to plants. Nitrogen is the most important fertilizer
since nitrogen is present inproteins, DNA and other components (e.g., chlorophyll). To be
nutritious to plants, nitrogen must be made available in a "fixed" form. Only some bacteria and
their host plants (notably legumes) can fix atmospheric nitrogen (N2) by converting it to
ammonia. Phosphate is required for the production of DNA and ATP, the main energy carrier in
cells, as well as certain lipids.
Micronutrients are consumed in smaller quantities and are present in plant tissue on the order
of parts-per-million (ppm), ranging from 0.15 to 400 ppm DM, or less than 0.04% DM. These
elements are often present at the active sites of enzymes that carry out the plant's metabolism.
Because these elements enable catalysts (enzymes) their impact far exceeds their weight
percentage.
Mechanism of fertilizer
Fertilizers enhance the growth of plants. This goal is met in two ways, the traditional one being
additives that provide nutrients. The second mode by which some fertilizers act is to enhance the
effectiveness of the soil by modifying its water retention and aeration. This article, like most on
fertilizers, emphasises the nutritional aspect. Fertilizers typically provide, in varying proportions
three main macronutrients:
Nitrogen (N): leaf growth;
Phosphorus (P): Development of roots, flowers, seeds, fruit;
Potassium (K): Strong stem growth, movement of water in plants, promotion of
flowering and fruiting;
three secondary macronutrients: calcium (Ca), magnesium (Mg), and sulphur (S);
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micronutrients: copper (Cu), iron (Fe), manganese (Mn), molybdenum (Mo), zinc (Zn), boro
n (B), and of occasional significance there are silicon (Si), cobalt (Co), andvanadium (V)
plus rare mineral catalysts.
The nutrients required for healthy plant life are classified according to the elements, but the
elements are not used as fertilizers. Instead compounds containing these elements are the basis of
fertilisers. The macronutrients are consumed in larger quantities and are present in plant tissue in
quantities from 0.15% to 6.0% on a dry matter (DM) (0% moisture) basis. Plants are made up of
four main elements: hydrogen, oxygen, carbon, and nitrogen. Carbon, hydrogen and oxygen are
widely available as water and carbon dioxide. Although nitrogen makes up most of the
atmosphere, it is in a form that is unavailable to plants. Nitrogen is the most important fertilizer
since nitrogen is present inproteins, DNA and other components (e.g., chlorophyll). To be
nutritious to plants, nitrogen must be made available in a "fixed" form. Only some bacteria and
their host plants (notably legumes) can fix atmospheric nitrogen (N2) by converting it to
ammonia. Phosphate is required for the production of DNA and ATP, the main energy carrier in
cells, as well as certain lipids.
Micronutrients are consumed in smaller quantities and are present in plant tissue on the order
of parts-per-million (ppm), ranging from 0.15 to 400 ppm DM, or less than 0.04% DM.[2][3] These
elements are often present at the active sites of enzymes that carry out the plant's metabolism.
Because these elements enable catalysts (enzymes) their impact far exceeds their weight
percentage.
1.2 IMPORTANCE OF THE STUDY
The fertilizer industry in India going through rapid changes, there are varieties of good products
are available in the market. Innovation in seed sector, improvement in irrigation facilities,
increased food demand of nation these are some reasons for creating wide improvement in
agriculture. This improvement in agriculture also made possible due to increased awareness in
farmer, understanding and acceptance of modern technology. This situation directly and
indirectly helps to improve use of agrochemical and fertilizer. As development in agriculture has
been take place, the fertilizer industry also going through improvement phase. With this plus
point competition between fertilizer industries has become dangerous. Also government tries to
maintain and improve fertilizer availability in all parts of India with certified quality measures,
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for that purpose new private player are entered in this market. This study will help in knowing
the present competitor for company, Awareness and satisfaction level of farmer, perception of
farmer towards the use of product. This study also helps to search expectation of farmers, dealers
and retailers from company. This work will be of great importance for company for its sales
promotion and improve brand equity in farmers mind.
1.3 SCOPE OF STUDY
The present study was undertaken in eastern Haveli which known for its agriculture production
in various commodities like fruits, vegetable, flower and also for its cereals production. Most of
the farmers in this area are grown fruits like grapes, citrus, pomegranate, guava, clustered apple,
watermelon, papaya etc. Commercial vegetables like tomato, chilli, brinjal (fruity veg). Flower
crops like gladiolus, rose, marigold, etc on open field. Nursery business in this area are well
developed, all type of seedlings of agronomical crop, horticultural plants, ornamental plants and
aesthetic plant are sold through retail and wholesale business. They are deal with all over
Maharashtra for providing seedlings of various crops/plant. As a background of this area,
fertilizer consumption is very high. By targeting potential farmers in this area we can find out
various companies deals for micronutrient. This data is helpful for identifying competitors in that
area. On response of farmers we can judge the age, educational level of respondent and
awareness level about micronutrient as well as source of information. This study helps find
awareness about competitors of company and host Company on which company can take
decision about advertising camp and relative media which is found nearer to farmer.
This study found to be very useful for find out demand for existing products of company by
analysis farmer and dealer/retailer in that area. Also identify satisfaction level, influencing
factors, ignoring factors in use of micronutrient. With all this information we can find the
penetration of company in market and improve promotional activities.
Here is the list of some public sector Indian fertilizer industries:
Madras Fertilizers Limited
National Fertilizers Limited
Hindustan Fertilizer Corporation Limited
Steel Authority Of India Limited
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Fertilizers & Chemicals Travancore Limited
Rashtriya Chemicals &Fertilizers Limited
Paradeep Phosphates Limited
Pyrites, Phosphates & Chemicals Limited
Neyveli Lignite Corporation Limited
Some of the major private sector fertilizer companies in India are:
Nagarjuna Fertilizers & Chemicals Limited
Chambal Fertilizers & Chemicals Limited
Gujarat Narmada Valley Fertilizer Co. Limited
Godavari Fertilizers & Chemical Limited
Shri Amba Fertilizers (I) Private Limited
Gujarat State Fertilizers & Chemicals Limited
Maharashtra Agro Industrial Development Corporation
Mangalore Chemicals & Fertilizers Limited
List of cooperative sector Fertilizers Company:
IFFCO
KRIBHCO
1.4 HISTORY
Management of soil fertility has been the preoccupation of farmers for thousands of years.
Egyptians, Romans, Babylonians, and early Germans all are recorded as using minerals and or
manure to enhance the productivity of their farms. The modern science of plant nutrition started
in the 19th century and the work of German chemist Justus von Liebig, among others. John
Bennet Lawes, an English entrepreneur, began to experiment on the effects of various manures
on plants growing in pots in 1837, and a year or two later the experiments were extended to
crops in the field. One immediate consequence was that in 1842 he patented a manure formed by
treating phosphates with sulphuric acid, and thus was the first to create the artificial manure
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industry. In the succeeding year he enlisted the services of Joseph Henry Gilbert, with whom he
carried on for more than half a century on experiments in raising crops at the Institute of Arable
Crops Research.
The Birkeland–Eyde process was one of the competing industrial processes in the beginning of
nitrogen based fertilizer production. This process was used to fix atmospheric nitrogen (N2)
into nitric acid (HNO3), one of several chemical processes generally referred to as nitrogen
fixation. The resultant nitric acid was then used as a source of nitrate (NO3−). A factory based on
the process was built in Rjukan and Notodden in Norway, combined with the building of
large hydroelectric power facilities.
The 1910s and 1920s witness the rise of the Haber process and the Ostwald process. The Haber
process produces ammonia (NH3) from methane (CH4) gas and molecular nitrogen (N2). The
ammonia from the Haber process is then converted into nitric acid (HNO3) in the Ostwald
process.[98] The development of synthetic fertilizer has significantly supported global population
growth — it has been estimated that almost half the people on the Earth are currently fed as a
result of synthetic nitrogen fertilizer use.
The use of commercial fertilizers has increased steadily in the last 50 years, rising almost 20-fold
to the current rate of 100 million tonnes of nitrogen per year. Without commercial fertilizers it is
estimated that about one-third of the food produced now could not be produced. The use of
phosphate fertilizers has also increased from 9 million tonnes per year in 1960 to 40 million
tonnes per year in 2000. A maize crop yielding 6–9 tonnes of grain per hectare requires 31–50 kg
of phosphate fertilizer to be applied, soybean requires 20–25 kg per hectare. Yara International is
the world's largest producer of nitrogen based fertilizers.
Controlled-nitrogen-release technologies based on polymers derived from combining urea and
formaldehyde were first produced in 1936 and commercialized in 1955. The early product had
60 percent of the total nitrogen cold-water-insoluble, and the unreacted (quick release) less than
15%. Methylene ureas were commercialized in the 1960s and 1970s, having 25 and 60% of the
nitrogen cold-water-insoluble, and unreacted urea nitrogen in the range of 15 to 30%.
In the 1960s, the Tennessee Valley Authority National Fertilizer Development Center began
developing Sulfur-coated urea; sulfur was used as the principal coating material because of its
low cost and its value as a secondary nutrient. Usually there is another wax or polymer which
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seals the sulfur; the slow release properties depend on the degradation of the secondary sealant
by soil microbes as well as mechanical imperfections (cracks, etc.) in the sulfur. They typically
provide 6 to 16 weeks of delayed release in turf applications. When a hard polymer is used as the
secondary coating, the properties are a cross between diffusion-controlled particles and
traditional sulfur-coated.
Indian fertilizer industry scenario
One of the most significant achievements of the post-independence period of our country has
been the ability to achieve self-sufficiency in food grain production. Rapid growth and
improvement of fertilizer industry is one of the big factors responsible for this achievement.
Fertilizers are basic nutrient or original deficiency of nutrient in the soil thereby ensuring proper
soil health. Indian fertilizer industry has reached international levels of capacity utilization by
adopting various strategies for increasing the productions of fertilizers. These include the
following: Expansion and increase in efficiency through modernization and revamping of
existing fertilizer units. Reviving some of the closed fertilizer plants using alternative sources,
such as coal or liquefied natural gas for the production of fertilizers, especially urea. Establishing
joint venture projects with companies in countries that abound in cheaper resources of raw
materials. India is 3rd largest producer as well as largest consumer of fertilizer in world. First
fertilizer plant in India started at Ranipet in Chennai in 1906 with SSP production of 6000MT
capacity. Regarding nitrogenous fertilizers, India is self sufficient to an extent of 86per cent of
annual requirement (2007). The requirement of phosphate is met by imports as the reserve or
availability of rock phosphate is small in quantity.
1.5 RESEARCH METHEDOLOGY
1. Secondary Data
The researcher made an attempt to collect secondary data from various books, magazines,
newspapers, journals, internet blogs etc. the researcher will also collect updated information
from various websites.
2. Primary Data
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The researcher made an attempt to design a questionnaire. The questionnaire is formed in a way
which made it easy for the respondents to answer. Thus the questionnaires are administered by
the respondents.
3. Sample size
The researcher has made different categories of farmers who use HDPS from the population of
Vidarbha Region, Maharashtra. The researcher has made an attempt in understanding the impact
of HDPS in the growth of cotton. It is shown that from different age group the farmers of 18-25
age group use HDPS technique as compared to other age group people.
4. Data Analysis
A proper analysis of the data would be done with the help of suitable statistical technique,
suitable pictorial and graphical presentation will be done to make the data more explanatory.
1.6 SIGNIFICANCE OF THE STUDY The research will benefit the future researchers who take up the study in the similar area.
Individuals working in agricultural sector will reach benefit from a thorough knowledge of the
principles contained in this study. The readers will also come across some aspects which are
often sadly looked.
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CHAPTER 2
ABOUT COMPANY
2.1 INTRODUCTIONRashtriya Chemicals and Fertilizers Limited (RCF) a Government of India Undertaking is a
leading fertilizer and chemical manufacturing company with about 80% of its equity held by the
Government of India. It has two operating units, one at Trombay in Mumbai and the other at
Thal, Raigad district, about 100 KM from Mumbai. Government of India has accorded "Mini-
Ratna" status to RCF.
RCF is one of the earliest units set up in the country with a vision of growth in fertilizer
production for food security. It manufactures Urea, Complex Fertilizers, Bio-fertilizers, Micro-
nutrients, 100 per cent water soluble fertilizers, soil conditioners and a wide range of Industrial
Chemicals. It produces 23 lac MT Urea, 6.5 lac MT Complex fertilizers and 1.6 lac MT of
Industrial Chemicals every year. The company is a household name in rural India with brands
"Ujjwala" (urea) and "Suphala" (complex fertilizers) which carry a high brand equity. RCF has
countrywide marketing network in all major states. Apart from the own manufactured products,
the Company is also engaged in marketing of SSP and imported fertilizer inputs like, DAP, MOP
& NPK fertilizers. Besides fertilizer products, RCF also produces almost twenty industrial
chemicals that are important for the manufacture of dyes, solvents, leather, pharmaceuticals and
a host of other industrial products.
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Chemicals essential for every industry from food and drugs to Synthetic fibres, from textiles and
cement to pesticides and paints; from explosives to specialty solvents and dye stock are produced
by RCF. RCF also pioneered the manufacture of basic chemicals such a Methanol, Ammonia,
Ammonium Nitrate, Sodium Nitrate, Sodium Nitrite, Ammonium Bicarbonate, Methylamines,
Dimethyl Formamide and Dimethyl acetamide, Formic Acid, Argon in India. Today RCF is the
only manufacturer of Dimethyl Formamide in India.
RCF has always striven for upkeep of the plants through modernizing and upgrading technology.
Revamping and de-bottlenecking is the secret that has kept the company thriving for five
decades. As part of modernization, RCF has recently modernized its Ammonia – I, Nitric Acid,
Methanol and ANP plants. This has facilitated plants to sustain operations and meet
technological challenges of improved efficiency, lower energy consumption and maintain
environmental norms. It has also resulted in company achieving the highest standards of safety
and product quality.
Safety is paramount important factor of RCF work culture. Safety work culture is always
practiced in RCF. Depending upon the job scope and sensitivity of job, Safety Work Permits
(Class I and Class II) are issued for carrying out the job. Training of safety practices, use of
Personal Protective Equipment, rescue operations, firefighting methods are imparted not only to
RCF personnel but also to the contractor personnel in various training sessions including
refresher courses. RCF also has a disaster management plan in place in case of exigencies.
At the root of every successful product and project is a strong R&D base and its sound planning,
innovative ideas and perfect project management. Product development is a continuous process
at RCF. Advanced technical equipment and highly skilled technicians enhance the values of
innovation.
Since inception, RCF has successfully and safely operated two dozen chemical and fertilizer
plants for the past five decades at Trombay. The Company has operated plants at Thal for last
thirty years and maintained the quality of environment. This itself has been a huge challenge and
demonstrates company's commitment towards environment and concern about the
neighbourhood. RCF has spent more than Rs. 400 crore over the years in various pollution
abatement and environment improvement schemes. This includes massive drive for tree
plantation under "Chembur Green" Project. Complete transparency is maintained by the
Company in dissemination of environment related data and information. Through four dedicated
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continuous Ambient Air Monitoring Systems located around the boundary of the factory, real
time emission levels are displayed through an illuminated board placed at the entrance of the
factory for public viewing. No wonder that the company is maintaining ISO 14000 accreditation
for environment since fifteen years. Both the manufacturing units are accredited with ISO 9000
for quality and OHSAS 18000 for Occupational Health and Safety.
RCF also strongly believes in discharging its Corporate Social Responsibility diligently with an
objective to benefit the needy and for general good of the society. A host of CSR activities are
undertaken by the company which includes adoption of villages, providing drinking water,
providing schooling facilities and scholarship, providing Mid-day meal, providing special
coaching facilities to poor students to enable them get admission in IITs and NITs, Community
Medical facility through Mobile Medical Vans, special measures for SC/ST and under
privileged, providing training to farmers etc. As part of its social efforts, the company has
adopted 63 villages in Maharashtra, Karnataka and Andhra Pradesh for overall development, a
program that has brought about qualitative changes in the economic status of the farmers and
people of various professions in the village.
MISSION STATEMENT
"Exponential growth through business excellence with focus on maximising stakeholder value by
manufacturing and selling fertilizers and chemicals in a reliable, ethical and socially responsible
manner".
VISION STATEMENT
"To be a world class corporate in the field of fertilizers and chemicals with dominant position in
Indian market, ensuring optimal utilisation of resources, taking due care of environment and
maximising value of stake holders".
VALUE STATEMENT
"RCF shall deal in all aspects of Business with integrity, honesty, transparency and with utmost
respect to the stakeholders, by honouring our commitments, providing results and striving for
highest quality."
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2.2 RCF’s PRODUCT RANGE RCF is one of the leading producers of Fertilizers in India. Sujala, Suphala 15:15:15, Suphala
20:20:0, Ujjwala, Microla and Biola are its major fertilizers. All the products can be used with
different soil types and in various climatic conditions.
A) Among fertilizers
2.2.1 Microla (Micro Nutrients)
Over a period of years, we have been cultivating different crops in the field which has resulted in
the depletion of essential micro-nutrients in the soil. This has in turn affected the productivity of
the soil. This fact has also been validated in the soil analysis reports drawn over a period of time
indicating that the micronutrients in the soils are on the decline, resulting in lowering the quality
and yields of the crops
2.2.2 SUJALA (19:19:19) FOLIAR / DRIP Sujala(19:19:19)
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Rashtriya Chemicals & Fertilizers Ltd, manufactures 100% water soluble fertilizers containing
all the three major plant nutrients i.e. Nitrogen, Phosphorus and Potash for crops grown in green
houses as well as other field crops. Sujala is available in two forms Foliar grade and drip grade.
2.2.3 Suphala (15:15:15)
RCF produces two grades of complex fertilizers at its Trombay unit. They are commonly known
as “Suphala”, which has almost become a generic name for NP/NPK complexes in the farming
households of the country
2.2.4 Ujwala (Urea) 46%
RCF’s Ujwala urea is a chemical fertilizer produced in white round prill form containing 46%
nitrogen. It is 100% water soluble and is suitable for any type of soilor crop. It can be applied
through sowing, broadcasting or spraying. Ujjwala urea should be applied to different crops in
two to three split doses.
2.2.5 Biola (PSB)
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This multifaceted bio-fertilizer solubilises the fixed phosphorus in the soil and makes it available
to the crops. Bacteria multiply very fast in the soil and this helps to improve the texture and
structure of the soil. This also helps to enhance the growth of the crops and also induces
resistance against various pests and diseases.
2.3 SUSTAINABILITY AT RCFSustainability is core to RCF’s business. Our endeavour is to minimise carbon foot print.
Accordingly, RCF have reformulated CSR Policy which will guide sustainability initiatives in
the years to come. RCF have taken a number of initiatives to reduce energy consumption at both
of its units – Trombay and Thal (Maharashtra).
In addition, RCF has been focusing on water management to bring down the water usage and
conserve water at our plants. Almost 55% of our water requirement at Trombay is met through
water generated at our sewage treatment plant. The plant generates around 15 MLD of treated
water.
RCF along with BPCL is setting up one more sewage treatment plant at Trombay of similar
capacity. New STP will ensure the availability of process water for operation of RCF plants at
Trombay unit and will also benefit BPCL. Besides this it will also help to residents of Mumbai
and society at large, as about 15 MLD of additional potable water will be available for the
domestic use.
As a socially responsible company, we continuously strive for sustenance of the environment,
education and welfare of the farming community, propagation of sports and cultural activities.
This directly and indirectly helping the community in bettering the life and environment in which
they live. Our endeavor towards catering to educational needs of underprivileged children under
the flagship program ‘RCF Super - 30’ have been a thumping success. In its third year of
operation project has once again repeated success and recorded excellent success ratio. Out of 30
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students 28 students have cleared IIT Mains with very good marks and stand very good chance
of getting either IIT or NIT. The students who are benefitted from this project, belong to the
backward districts of Maharashtra.
With a view to harness renewable energy sources, RCF has set up rooftop PV solar power
generating facilities atop its offices at Trombay, Thal and its marketing offices in Satara and
Ahmednagar. Recently, RCF has commissioned a 2MWp solar power generation plant at
Trombay Unit. As a part of expansion strategy we are planning to undertake major projects such
as Thal-III expansion project, Coal Based Fertilizer Plant at Talcher, Fertilizer project in Iran,
Installation of Gas Turbine at Thal and Trombay to name a few.
RCF’s Facebook page “RCF Kisan Manch” is growing in popularity with more than 5000
dedicated likes and visitors more than 60 lakhs. At ‘RCF Kisan Manch’ farmers are educated on
Scientific Agricultural practices.
We are proud of our accomplishments on the sustainability front so far; nevertheless we also
recognize that we have a long way to go further.
2.4 HISTORYRashtriya Chemicals and Fertilizers (RCF) was incorporated in the year 1978 under Companies
Act 1956. RCF was formed after the reorganisation of FCI into five companies.
Till 1992, the company was a wholly–owned PSU. During 1992 and 1993, 7.5% of the equity
was disinvested to financial institutions, public, etc. RCF has been a MoU signing company
since 1988–89.
RCF is one of the leading producers of fertilizers in India. Sujala, Suphala 15:15:15, Suphala
20:20:0, Ujjwala, Microla and Biola are its major fertilizer brands. All the products can be used
with different soil types and in various climatic conditions.
The company pioneered the manufacture of basic chemicals such as methanol, sodium nitrate,
sodium nitrite, ammonium bicarbonate, methylamines, dimethyl formamide, and
dimethylacetamide in India.
Today RCF is the only manufacturer of DMF in India. Product characteristics, consumer needs,
economy to the consumers and safety are the primary considerations in determining the type of
packaging and modes of transportation for each of the products.
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The company owns two complexes, one at Trombay, Mumbai and the other at Thal, Raigad
district, Maharashtra. The company has its marketing headquarters at Mumbai.
RCF also undertakes project management and renders O&M services to its clients in
fertilizer/chemicals industry
RCF offer turnkey projects, which involve total management, whose services includes
preparation of project report, budgetary offer detailed engineering, know–how, licence tie–up
along with performance guarantee, civil and mechanical erection with instrumentation including
procurement of equipment, commissioning, guarantee trial runs and successful operation
thereafter if desired.
The company also enters into joint ventures to conduct feasibility studies in area of fertilizers,
industrial chemicals and petrochemicals.
2.5 ACHIEVEMENTS1. RCF has won several awards for pollution control and clean technology.
2. Notable awards being the Indira Gandhi Memorial award for Pollution Control and the
Rajiv Gandhi Award for Clean Technology awarded to Thal.
3. It also received merit certificate for excellence in the achievement of MoU targets for the
year 1998–99, 1999–2000, 2000–01 and 2002–03.
HIGHLIGHT OF PERFORMANCE FOR THE YEAR 2014–2015
1. Income for the year increased by 16.91% to Rs. 7787.81 Crore as compared to Rs.
6661.64 Crore.
Gross profit for the year increased by 38.16% to Rs. 884.70 Crore as against Rs. 640.36
Crore of previous year.
2. Profit before tax increased by 38.74% to Rs. 509.63 Crore as compared to Rs. 367.32
Crore.
3. Highest ever profit after tax of Rs. 322.06 Crore as compared to Rs. 249.89 Crore,
registering an increase of 28.88%.
4. The Company's Performance during the year has been bolstered by higher volumes of
manufactured and traded fertilizers and higher energy efficiencies at both Trombay and
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Thal units, despite various challenges encountered on gas availability and delayed
disbursement of subsidy.
As in the past several years, your Company received 'MOU Excellent' rating for 2013–14
from Ministry of Heavy Industries and Public Enterprises.
2.6 FUTURE PLANS1. Fertilizer:
Your Company has set itself an ambitious target of achieving a total turnover of Rs. 8,300 Crore
in the current year (including Industrial Chemicals). In addition to the manufactured products
and imported urea, your Company also intends to market other fertilizers i.e. complex fertilizers,
SSP, water soluble fertilizers, Bentonite Sulphur, SOP, Ammonium Sulphate, Zinc Sulphate, city
compost/organic manure, etc., sourced either through import or marketing tie–ups with local
companies.
2. Industrial Product Division (IPD):
The sales turnover of the products like DMAC, DMF and Formic Acid needs to be increased by
exploring and developing new markets. Products having synergy with our product line need to be
considered for tie–up and trading – Methanol, Amines and DMF. Sale of high volume products
like Methanol, Ammonia, AN(Melt) and DNA will facilitate improvement in turnover as well as
profitability.
2.5.1 MAJOR EXPANSION AND DIVERSIFICATIONS
Company is planning to undertake major projects as under:
Additional Ammonia Urea project at Thal:
Company has plans to expand the capacity of Urea at Thal by setting up one single stream
Ammonia plant of capacity 2200 MTPD and one single stream Urea plant of capacity 3850
MTPD at the existing site. The selection of lump sum turnkey contractors (LSTK) for main
plants had been completed in March 2012 and proposal for approval of PIB/CCEA was
submitted. In view of delay in policy notifications and considerable lapse of time thereof, LSTK
bidder did not agree for extension of bid validity beyond March 2014. Fresh Pre–qualification
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bid was floated to explore possibility of inclusion of any new LSTK bidder and for giving
opportunity to existing pre–qualified bidders to change constitution of consortium. However, no
new bids were received. Fresh price bids were sought from the existing bidders. The revised bids
have been opened and Detailed Feasibility Report (DFR) has been prepared by PDIL. However,
the project cost now stands revised to Rs. 5,458.07 Crore as against Rs. 4500 Crore envisaged
earlier. Board of Directors of your Company has approved DFR and proposal has been
forwarded to DoF for PIB/ CCEA approval.
Coal Based Fertilizer Plant at Talcher:
Company, along with Coal India Limited (CIL), GAIL India Limited (GAIL) and Fertilizer
Corporation of India Limited (FCIL), is contemplating to set up a fertilizer complex, comprising
of 2200 MTPD ammonia plant, 3850 MTPD Urea plant at Talcher, Odisha through coal
gasification route. Coal will be made available by CIL from nearby coalfields. Land and certain
facilities needed for the project will be provided by FCIL. The project will utilize state–of–the–
art Coal Gasification Technology. MoU and Joint Venture Agreement amongst the proposed
promoters have been signed. The Coal gasification technology supplier is being identified and
pre – project activities for the downstream plants are underway. Project capital cost is estimated
to be appx. Rs. 9000 Crore.
The project is of strategic importance for the country as it aims to make breakthrough for an
alternative source of feedstock in the form of abundantly available coal from domestic sources in
place of natural gas. It will also aid much needed urea production capacity in the eastern part of
the Country.
Sewage Treatment Plant (STP) at Trombay:
Ensuring water availability has become critical for the smooth functioning of the Trombay unit
given the competing demand for water in the city. Recognizing this, Company has lined up
contract for setting up of a new Sewage Treatment Plant (STP) adjacent to the existing STP plant
of same 5 MGD capacity. Project cost for the same is approx. Rs. 198 Crore. A portion of the
treated process water will be supplied to BPCL and hence a part of the project cost will be
funded by them on mutually agreed terms. Project work is already underway at the site.
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Solar Power Plant (PV Grid Connected) at Trombay:
In the current era of rapidly depleting fossil fuel resources with access to conventional energy
resources such as oil, gas and coal becoming increasingly constrained and uneconomical it is
imperative to harness renewable energy sources to meet our demands. Your Company is setting
up a 2 MWp Grid connected Photovoltaic Solar power plant within factory premises of Trombay
unit with capital Cost of Rs. 14.60 Crore. Based on the average intensity of solar radiation, it is
expected to generate around 3 million units of power on annual basis. The power generated shall
be used for captive consumption of the Trombay unit and reduce our power import to that extent.
This venture is in line with the Solar mission of Government of India and leads RCF's foray into
generation ofrenewable energy resulting in to reduction in the overall carbon footprint of the
company.
Iran Project:
company has been nominated by the Government of India along with Gujarat Narmada Valley
Fertilisers & Chemicals (GNFC) and Gujarat State Fertilisers Corporation (GSFC) for the
proposed 1.3 million tonne Urea joint venture plant in Iran for import of Urea to India. SBI
Capital Market has been appointed to identify the Iranian partners for the Joint Venture Project.
The consortium is planning to set up the joint venture plant at Chahbahar in Iran, using natural
gas as feedstock which is abundantly available with in that country an estimated investment of
USD 903 Million.
2.7 SWOT ANALYSIS Strengths:
(i) Company's strength lies in its skilled manpower, high Brand Equity of its
manufactured Products such as Ujjwala, Suphala, Microla, Biola, and Sujala.
(ii) The wide spread marketing network ensures that your Company has country wide
reach.
(iii) The Farmer's Training Institutes and R & D Centre ensure that quality services are
provided to the farmers/dealers by educating them and providing inputs for better
crop realization.
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(iv) Your Company has a wide portfolio of chemical products and can withstand difficult
economic situations by adopting optimal mix of production.
(v) The well maintained plants and equipment ensure uninterrupted production.
Weaknesses:
(vi) The Plants have been in operation for a very long time, some of them since 1965. A
regular upkeep, maintenance and up–gradation of the plants have ensured that
production is not affected.
(vii) As the ultimate customers are farmers, Agro–climatic conditions have a large effect
on the performance of your Company.
(viii) The complex fertilizers are based on imported raw materials which are subject to
severe volatility in global raw materials prices and foreign currency exchange rate,
affecting the profitability of your Company.
Opportunities:
(i) Due to your Company's good reputation, several opportunities exist overseas, for
collaborations/ diversification in the field of manufacturing and mining of raw
materials and fertilizers and this affords opportunity for marketing of varieties of
products.
(ii) The increased demand–supply gap in the Country provides for opportunity to
expand its Urea base at Thai,
(iii) Alternate feedstock like Coal gasification gives an opportunity for undertaking
fertilizer projects
(iv) in other parts of the country closer to coal mines.
(v) Experienced and skilled manpower of your Company has been in demand for
rendering O & M service in India and abroad. In view of your Company's training
facilities, as well as the available skilled engineers and technicians, your Company is
in position to impart training to many foreign and Indian Companies.
All these opportunities would lead to substantial increase in turnover of your Company.
Threats:
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(i) Manufacturing and marketing of Fertilizers is the core business of your Company. In
the recent years, there has been high volatility in the prices of raw material resulting
in creation of scarcity, impeding production and marketing plans. The profitability is
susceptible to the input costs of major raw materials, such as Rock Phosphate,
Sulphur, DAP, MOP, MAP etc.
(ii) Production of Urea, Complexes and chemicals are susceptible to availability of
feedstock gas and its economic pricing.
(iii) The chemicals business is also exposed to cut throat global market competition from
cheaper import.
(iv) Department of Fertilizers, Government of India, (DoF) is under the process of
implementing a move to mop up the unintended gains that the fertilizer units are
making in nutrient "N" by use of domestic gas for manufacturing P&K fertilizers with
retrospective effect from 01.04.2010. This, if implemented, will not only have
adverse impact on the profitability but also operational viability of the Company.
Your Company has suitably represented to the DoF against this move.
(v) Uncertainty in government policies in respect of supply of feed stock gas, pricing of
fertilizers and subsidy thereon also affect the performance and competitiveness of the
Company.
2.7.1 Risk Management
Pursuant to clause 49 of the Listing Agreement, the Company has framed Risk Management
Policy for risk assessment and minimization procedures. Risk Management Policy, developed
with the objective of having a balanced approach towards business plan and mitigating the
associated risks, is in place. The system identifies better management practices to ensure greater
degree of confidence amongst various stakeholders and facilitates good Corporate Governance
practice. All risks associated with Operations, Environment, Finance, Human Resource, Legal,
Information security etc., are continuously monitored. The degree of impact of the perceived
risks financially, their likely effect on the assets, facilities and third parties are assessed
regularly. In order to mitigate losses arising out of such perceived risks, appropriate procedures
are being adopted to contain the risks. Also the practices adopted during emergencies, including
the communication system and mode of disseminating information are periodically reviewed and
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updated to minimise the impact on the Company. Quarterly report in respect of the same is
presented to the Board.
2.8 RESEARCH AND DEVELOPMENTYour Company has taken up several Research and Development projects, some of which are
taken up for commercial scale design and engineering, are as under:
Lab scale development of composite Bio fertilizer:
Bio fertilizers are known to play a vital role in soil fertility, crop productivity and production in
agriculture as they are eco–friendly. Composite bio fertilizer is combination of all three
microorganisms; namely Phosphorous (P) solubilising, Nitrogen (N) fixing and Potassium (K)
mobilizing bacteria. Phosphorus solubilizing bacteria solubilise insoluble inorganic phosphate
into soluble inorganic phosphate by producing organic acids and making available to plants.
Nitrogen fixing bacteria fix atmospheric Nitrogen symbiotically and are able to colonize the
legume roots of the plant. Potassium solubilising bacteria solubilise the Potash which is fixed in
the soil and make it available to the plant in an easily usable form.
The composite bio fertilizer with all the above bacteria is developed in laboratory. Your
Company will take further steps to commercialise the product after successfully completing the
field trials.
Trial production of water resistant plaster for external application from Calcined
Gypsum:
The R & D department of your Company has developed, in consultation with Institute of
Chemical Technology, a formulation for manufacturing an eco–friendly water resistant plaster
for external application on the walls from Calcined Gypsum. It has potential to replace
conventional sand cement mortar mix. The trial production of the product is done. Application
has been done on few buildings and feedback is awaited.
Development of Pot hole fill mix from Calcined Gypsum:
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The R & D department of your Company has developed new formulation using Calcined
Gypsum, for preparing a Pot hole fill mix. It is strongly bonded material which can be used on
roads to fill pot holes especially in monsoon. It is a cost effective alternative for commercially
available Cold Mix. Your Company will take further steps to commercialise the product after
successfully completing the trials.
Development of 100% water soluble fertilizer NPK (13:40:13):
The R & D department of your Company has developed 100% water soluble fertilizer N P K
13:40:13 under brand name Sujala. It is free flowing and suitable for all crops especially for root
development and bud differentiation. It comes in form of foliar and fertigation application. Trial
production is completed. It will be commercialized shortly.
Development of Micronutrient grade for Paddy Basal for Tamilnadu state:
Micronutrients are essential for plant growth and play an important role in balanced crop
nutrition. They include Boron (B), Copper (Cu), Iron (Fe), Manganese (Mn), Molybdenum (Mo)
and Zinc (Zn). They are as important to plant as primary and secondary nutrients, though plants
don't require as much of them. Lack of any micronutrient in soil can limit the crop growth even if
all other main nutrients are present in adequate amount. These micronutrients are state specific.
The R & D department of your Company has developed Tamilnadu state micronutrient grade
(No. XI) for Paddy crop basal application in solid form. The trial production is completed. It will
be commercialized shortly.
2.9 CORPORATE SOCIAL RESPONSIBILITIES (CSR) INITIATIVES
2.9.1 Education: Schools:
Your Company supports schools, at the two units, which impart education in Marathi, Hindi and
English mediums to students from Nursery to 10th Standard. Your Company undertakes the
upkeep, maintenance and bears the deficit expenditure incurred by the schools, located in
Company's residential colonies, which are run by reputed Educational Institutions.
Scholarship to meritorious students:
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Your Company offers a number of scholarships to students of SC/ ST/ OBC communities for
pursuing higher studies. Your Company's scholarship project for sending every year 10 students
to 6th Standard in Shivaji Military school in Pune and supporting the earlier batches in their
march to higher standards thereafter has received goodwill from all.
Supply of Mid–Day Meal:
Your Company is funding Mid–Day Meal Scheme for providing nutritious food to children
studying in twenty five unaided schools, providing education to poor children, in and around
Trombay area. The scheme is operated through an NGO, 'ISKCON Food Relief Foundation'
which supplies good and healthy meal to the children on behalf of RCF. In all, 6,000 students
have availed the benefit of this nutritious midday meal.
Programme for underprivileged Children:
Your Company has adopted the "Khel Khel Mein" programme of Wockhardt Foundation for
under privileged children of age group of 5 to 10 years, by setting up six centres of edu–
recreation with parallel learning in slums of Vashi Naka area, near Trombay unit.
RCF SUPER– 30 programme:
Your Company, in association with Centre for Social Responsibility and Leadership (CSRL), has
established a unit of Abhayanand Super 30 in Mumbai where about 30 underprivileged talented
students of Maharashtra state are provided 11 months of free residential coaching to enable them
to get admission in IIT/NIT and other premier engineering colleges. This year 26 of these
students were successful in the JEE mains examination.
Farmers' Education:
More than 30000 farmers attended & benefited from the training programmes conducted at the
two Farmers Training Centres in the last half decade and have used the knowledge to upgrade
their farm practices and have succeeded in reducing their overheads and increase in their wealth.
Special programmes designed for women farmers and the scheduled caste and scheduled tribes
are also organized on a regular basis so that they too join the bandwagon of the country's
agricultural renaissance.
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Your Company's efforts in rendering advisory services to farmers by conducting Soil diagnostics
to optimize soil productivity are well appreciated.
Based on the analysis, farmers are advised on soil fertility management through rational use of
manure, fertilizers and other inputs to make agriculture more productive and sustainable. During
the year, more than 143000 soil samples were analyzed and recommendations given through the
twelve static and six mobile soil testing laboratories.
Supply of drinking water to the villages:
Your Company has been providing drinking water for more than 20 years to seven villages
around Thal unit through pipelines laid down from the water reservoir in the unit and spent about
Rs. 114 lakh on this account during the year. About 16000 residents of the villages got benefit of
the scheme.
2.9.2 Community Medical Facility: Running of Mobile Medical Van:
Your Company has engaged Wockhardt Foundation and administered free primary health care
through mobile Medical Vans. Total of four Mobile medical vans are running in slums of
Trombay and villages of Thai and patients are benefited from free medical services including
supply of medicines. Through this facility, ailments like Blood pressure, low Haemoglobin
Levels, Oxygen saturation, Malaria, Hepatitis, Dengue, Typhoid, Diabetes, etc., are treated on
regular basis, through qualified Doctors. One medical van attends to approx. 25000 patients per
annum.
Running of pathology lab:
M/s Wockhardt Foundation is also engaged in the running of Pathology lab in Chembur near
RCF township. Nearly 3000 patients have benefited from this scheme.
Assistance to differently abled persons:
Your Company with assistance of ALIMCO (PSU) has extended services of providing Aids and
Appliances to nearly 75 differently abled persons belonging to the under privileged section of the
society.
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Distribution of sanitary napkins (Moksha):
Your Company has engaged Wockhardt Foundation for extending the medical services for
enhancement of female hygiene by free distribution of sanitary napkins (Moksha) through
mobile Medical Vans. The efforts in rendering novel services to the women in slum areas.
2.9.3 Chembur Green Project:
Your Company continued to support the Chembur Green project, launched to establish greenery
in the eastern suburb of Mumbai, by joining hands with Chembur Citizens' Forum, an NGO to
develop, beautify and maintain N. G. Acharya Garden (Diamond Garden), at Chembur for a
period of 5 years. Your Company continued distribution of free saplings and rendering advice to
various co–op. societies and also to individuals.
2.9.4 Conservation of Natural Resources (Solar System):
Your Company has continued to focus on conservation of Natural Resources by installation of
solar power system at Deaf & Dumb School at Patiala.
In addition 10 Bio Toilets inside factory premises were installed for Truck drivers, loaders and
cleaners etc. The bio toilet coverts the human waste into treated effluent and bio gas which is
free from Pathogens.
2.9.5 Contribution to "SWACHH BHARAT KOSH": Your Company has contributed Rs. 1
Crore in the national campaign of clean and green India.
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CHAPTER 3
DATA ANALYSIS
3.1 PERSONAL INFORMATION
3.1.1 Education
Education is one of the most important characteristics that might affect the person’s attitudes and
the way of looking and understanding any particular farming phenomena. In a way, the response
of an individual is likely to be determined by his educational status and therefore it becomes
imperative to know the educational background of the respondents. Hence, the variable
‘Educational level’ was investigated by the researcher
0102030405060
Education of the Respondents
Education of the Respondent
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GRAPH 3.1.1
ANALYSIS:
It is clear from the above Graph No.3.1 that 35 farmers from sangli, Maharashtra are illiterate
and 22 farmers having primary educational qualification which is from 1st to 4th std., 29 farmers
have secondary qualification (5th to 10th std), 56 farmers have higher secondary (11th to 12th std.)
education, 42 are graduates and 15 are Post Graduates respectively. Due to good education the
farmers can easily understand the cultivation processes, methods of agriculture, use of
agricultural inputs. It is suggested that the companies should not only send verbal
communication but also written communication to the farmers by way of newsletters, brochures
informing about the techniques.
3.1.2 Age of the farmer
Age of the respondents is one of the most important characteristic in understanding their views
about the particular problems by and large age indicates level of maturity of individuals in that
sense age becomes more important to examine the response.
less than 3030-40
40-50more than 50
01020304050607080
Age of the Respondents
Age of the Respondent
GRAPH 3.1.2
ANALYSIS:
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From the graph No.3.2 it is clear that 71 farmers from sangli region have the age less than 30
Years. 57 farmers have the age between 30-40yrs. 67 farmers are from the age group which is
between 40-50yrs and 4 framers have the age of 50yrs and above. It is found that most of the
farmers in the age of young generation and middle aged people. They can express their opinions
very clearly and have the knowledge on cultivation and how to use the inputs in the farms.
3.1.3 Income of the farmer
Income of a person plays an important role in shaping the economic conditions of an individual
which in turn is likely to have bearing on the responses about a problem posed to him. The
researcher, therefore in this study attempted to investigate the income as variable and the data
related to income of the respondents is presented in Graph. No.3.3
Below 50000
50000-100000
100000-200000
200000 onwards
0
2
28
170
Income of the farmers
Income of the farmer
GRAPH 3.1.3
ANALYSIS:
It is clear from the Graph No. 3.3 that 170 farmers from sangli region are in the income group of
2 lakhs & above. 28 farmers have income between Rs.1 lakh to Rs. 2 lakh. It is observed that 2
farmers have the income between Rs. 50000-100000 and there is no farmers have income below
Rs. 50000. The more the income, a farmer can spend more on the agriculture farms. Because of
good income the farmers are looking forward towards the new techniques of cropping.
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3.1.4 Total land holding
Landholding is very important for agriculture. If a farmer has sizable lands, then he will be a bit
careful in crop plan, use of various techniques of cropping & other Agri Inputs.
Marginal land small land medium large0
20
40
60
80
100
120
140
18
12552
5
Total land holding
Total land holding
GRAPH 3.1.4
ANALYSIS:
It is clear from the graph No.3.4 that 18 farmers from sangli region have marginal land, 125
farmers have Small Land, 52 farmers have medium land and 5 farmers hold large lands. Most of
the farmers have fragmented land and they have all requirements in small quantity.
3.1.5 Cultivated Crops by farmer
It is important to know which type of crops are cultivated and how many acres are used for each
crop. For each crop inputs are different.
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20%
1%
16%1%
63%
Cultivated crops
vegetebleswatermelongrapesfood grainssugercane
GRAPH 3.1.5
ANALYSIS:
It is clear from the Graph No.3.5, 62% from sangli of the respondents expressed that their lands
are used for cultivation of sugarcane, 1% each from sangli are under food grains and
watermelon, 20%of the respondents expressed that Vegetables are cultivated. 16% from
sangli respondents expressed that their lands are used for cultivation of grapes. Hence, it is
suggested that the RCF ltd. should take complete assessment through data providers and produce
the required inputs for the farmers. The company should also consider how many farmers are
their loyal customers.
3.1.6 Payment mode
It is important for knowing the which way customer purchase the fertilizers. Many of the
customers purchasing on credit and many of purchasing by cash.for analyzing the how much are
in the category of credit and how much are in the cash that’s why these survey is usefull.
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on cash on credit both0%
10%
20%
30%
40%
50%
60%
70%
on cash ; 10%on credit; 24%
both; 66%
Payment mode
GRAPH 3.1.6
ANALYSIS:
It is clear that from the above graph no.3.6, in sangli district 10% customers are purchasing
fertilizers on cash, the 24% customers purchasing fertilizers by credit and remaining 66%
customers using both methods while purchasing fertilizers. It is simply clear that majority of the
farmer using both cash and credit method depends on situation.
3.1.7 Total Expenditure on fertlizers
It is important for many of the farmers are spending lot of moneys on fertilizers and chemicals
which is useless. And for determining the farmers’ expenditure on fertilizers this survey is
important.
20-40%
40-60%
0.00%20.00%
40.00%60.00%
80.00%100.00%
5.50% 94.50%
Expenditure on fertilizers
Expenditure on fertilizers
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GRAPH 3.1.7
ANALYSIS:
It is clear that in graph no. 3.7, the above graph shows that in sangli district 94.50% of farmers
spend 40-60% money on fertilizers and 5.50% of farmers are spending 20-40% money on
fertilizers. This data is very important because land needs nutrients not a chemicals and majority
of people waste the money on fertilizers.
3.1.8 Guidance by progressive farmer or relative
Technical guidance before plantation is important because if farmer does not know about the
cultivation, use of fertilizers, farmer does not know which company is good or bad .Therefore the
guidance from ASC, relatives, friends, agronomists is important
Always
sometimes
never
0 20 40 60 80 100 120 140 160
53
143
4
Technical guidence before plantation
GRAPH 3.1.8
ANALYSIS:
It is clear in the graph no 3.8 the farmers in sangli districts are aware about the fertilizer
companies. 4 of farmers never take guidance before plantation, 143 farmers takes it sometimes
and 53 farmers of 200 takes it always at the time of plantations.
3.2 ABOUT AWARENESS OF RCF FERTILIZERS
3.2.1 Awareness of RCF
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The farmers should know about the producers of the fertilizers and Agri Input companies.
28%
72%
Awareness of RCF Fertilizers
Yes No
GRAPH 3.2.1
It is clear from the Graph 3.9 that 72% of the farmers from sangli are aware about RCF Limited
and 28% are not aware about RCF ltd, hence, the company has to do the promotional exercise,
Advertisement, seminars on the products etc.
3.2.2 Single company comes in mind of farmers
Every company should know that who its competitors are.Zuari industries, Deepak, IFFCO,
Narmada, Nagarjuna are the major competitors of the RCF ltd Ltd.
RCF Zuari Deepak IFFCO Narmada0
1020304050607080
65 70
36
1811
Single company comes in mind of farmers while purchasing fertil-
izers
Single company comes in mind of farmers while purchasing fertilizers
GRAPH 3.2.2
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ANALYSIS:
It is clear from the above Graph 3.10 that RCF Ltd is not very competitive in brand war
measurably in sangli District 65 farmers out of 200 purchasing RCF fertilizers. Competitors like
Zuari have 70 farmers mind-set in sangli Deepak fertilizers have 36, IFFCO have 18 and
Narmada is having 11 out of 200 in sangli Districts. RCF Ltd should do the rigorous exercise to
improve the brand by introducing quality aspects and by solving the problems of the end users.
3.2.3 Source while purchasing fertilizers
Source of awareness is important so that RCF Limited Company can use the same source very
effectively to promote its products.
Progressive farmer ASC RCF Agronomist Any other0
20406080
100120140160180
78
166
4 2
Source for awareness of RCF fertil-izers
Source for awareness of RCF fertilizers
GRAPH 3.2.3
ANALYSIS:
It is clear from the Graph No.3.11 that, 78 of the farmers from sangli have come to know about
RCF Ltd from progressive farmers and friends, 166 of the famers from s the agri. support
services, and 4 of farmers from RCF Agronomists. Then 2 from any others source. It is
suggested that the RCF ltd.should do more promotional exercise, do more advertisement, more
campaigns etc.
3.2.4 Availability of RCF
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Availability of rcf fertilizers in nearby stores is important. When customer wants to buy the
fertilizers that time fertilizer should be available to the customers.
Always
sometimes
Never
0100
200 27164
9
Availability of RCF fertilizers in ASC
Availability of RCF fertilizers in ASC
GRAPH 3.2.4
ANALYSIS:
It is clear in that graph 3.12 in sangli district 27 farmer always get fertilizers when they want,
164 get fertilizers sometimes and 9 farmers never get fertilizers when they want it. Therefore
company should help the farmer to easily get fertilizer.
3.3 CUSTOMER LOYALTY3.3.1 Use RCF in next season
In this survey we will aware about the customers loyalty. In that farmer use the RCF fertilizers in
their next season or not.
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Highly agree agree Neutral disagree13
110
76
1
use of RCF fertilizers in next season
use of RCF fertilizers in next season
GRAPH 3.3.1
ANALYSIS:
It is clear from the above Graph No. 3.13 that 13 farmers are highly agreed that they will use
RCF fertilizers for their next agriculture season in their cultivation. 110 are agreed, 76 are neutral
and 1 disagree and Even though RCF has created its place in the market it should concentrate on
its weaknesses.
3.4 ABOUT FARMERS SATISFACTION3.4.1 Feedback about price of RCF fertilizers
From this survey we will know about what farmer thinks about pricing policy of RCF.
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6%
88%
7%
Feedback regarding price of RCF fertilizers
lowAffordableHigh
GRAPH 3.4.1
ANALYSIS:
It is clear in graph no. 3.14 that in sangli district 88% farmers are saying price of RCF fertilizers
is affordable, 7% farmers are saying it is high and 5% farmers are saying it is low as compare to
other companies.
3.5 PROBLEMS FACED BY FARMERS3.5.1 Problems about RCF fertilizers
In that survey we also came to know that what type of problems farmers are facing by RCF? And
farmers have problem or not.
33%
67%
farmers having problems from RCF
YesNo
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GRAPH 3.5.1
It is clear in that graph no.3.15, in sangli district 67% farmers do not have problem from RCF
and 33% farmers are facing problems. Therefore company should focus on the problems which
the farmers are facing.
CHAPTER 4
FINDINGS AND SUGGESTIONS OF THE STUDY
4.1 FINDINGS
From this survey we find that more number of farmers are educated.
The age of farmers is probably 40-50 year.
Income of farmers are mostly more than rs.200000.
More than 66% of farmers are planting sugarcane in sangli districts.
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The farmers cultivating a crop in sangli district majorly sugarcane, vegetables, grapes,
food grains,etc.
Farmers using payment mode while purchasing ferilizers is mostly by cash and credit
both.
Farmers’ expenditure on fertilizers is 40-60%.
Farmers take a technical guidance from friends, relative, ASC as their by needs.
Most of the farmer are aware about the RCF fertlizers.
Many of the farmers are taking help from progressive farmers and ASC while purchasing
fertilizer and plantation.
They get RCF fertilizers sometimes in nearby ASC.
They trust on RCF.
They are satisfied with RCF products.
The farmers in sangli districts thinks that RCF fertilizers are affordable.
They have not major issue or problem from RCF.
80% farmers thinking that promotional activity will help RCF to increase market & help
them in purchase of RCF varieties.
In some village Fertilizers purchase done through Cooperative societies.
Leading companies do not take any Farmers meeting in this area.
More than 34% farmers are interested to purchase RCF fertlizers. Because RCF have
different range different varieties, Qualitative product & and they suffer from current one.
Farmers could not buy RCF fertilizers because of unawareness & unavailability.
Various farmers have misconceptions about RCF.
Various farmers are want to purchase RCF fertilizers but they have lack of
Knowledge about it.
Company can select preferable and cheapest source of Advertising by following data.
More than 60% - Retailer, Newspaper, Wall-painting, Hoardings & Agriculture
Exhibition.
40% to 50% - Mass Media (TV, Radio), Weekly bazars & company official
Near about 25%- Social networking & Informal gossip with friend
45% - Demonstration plot
Less than 5% - Govt. agency (KVK)
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Farmers are getting Agricultural products information from this source.
4.2 SUGGESTIONS
RCF should provide attention to increase the dealership of company in sangli area.
RCF should give attention toward the counter creation before starting season with
appointing season wise good marketing personnel with 3:1 ratio (i.e. 3 dealers,1
Marketing personnel).
The company should improve its network as many Dealers told that company person not
visit in their shops form long period of time.
Provide advertise material suitable for point of purchase with innovative idea and should
be with shop name of dealer.
Dealer and retailers has to be continuously motivated through Training programmes,
visit to Agriculture universities etc Exciting policies like discount, incentives, gifts, etc.
during off-season. Financial help for expansion, Credit business (whenever needed).
Counter creation by sale person of company to help retailer for expansion.
RCF seeds have tremendous scope to develop business in especially in sangli area.
promotional activities in the form of field demonstration, farmers meeting at villages.
level to make farmers familiar with product range of company in sangli district. Because
there was more response for field demonstration & farmers meeting to company. Dealers
and retailers are also working as like wheels of vehicle for company. So company should
not neglect them. Sales is indirectly depend on this because most of the farmers prefer
dealers /retailers recommendation that time he use push strategy for sale of product. So
company should provide yearly dairies, calendars, gifts, tours etc. to increase loyalty /
formality of dealers towards RCF.
More Advertising by:
Retailer
Newspaper
Wall-painting
Hoardings
Agriculture Exhibition
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Mass Media (TV, Radio)
Company official
Social networking
Demonstration plot
Now –a- day’s social networking site are the best media for advertising the
products.
Use Facebook, Whatsapp for it. Main thing is that it is totally free of cost.
Wall-painting & Hoardings must be at crowed place of village this is an easy & cheapest
way of advertising.
CONCLUSION
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I am greatly indebted to the PGDM Department of ‘Udaybhansinhji Regional Institute Of Co-
Operative Management’ Sector 30, Gandhinagar, Gujarat who gave me an opportunity to
undergo internship for a period of two months which was from 1nd May till 30th June 2016, which
completely changed my perspective towards life.
The internship provided me a practical experience and exposure of how challenging and
competitive the outside world is. The internship report consists of information about the
company & work done. This small attempt made me realize the importance of discipline, time
and professionalism when one is actually employed to an organization.
PGDM ABM
ROLL NO. – 1511
STUDENT’S SIGNATURE
Annexure
Questionnaire for farmer
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A. Personal Information
1) Name of the Farmer ____________________________________
2) Village name: ___________________________
3) Mobile no.: ___________________ (optional)
4) Education:
Illiterate Higher secondary (11th – 12th)
Primary (1st – 4th) Graduation
Secondary (5th- 10th) Post Graduation
5) Age:
Less than 30 30 – 40
40 – 50 More than 50
6) Income of the farmer:
Below 50,000 50,000 ‒100000
100,000 ‒ 200,000 200,000 on words.
7) Total land holding: Marginal land small land Medium Large
8) Land under cultivation:
9) Which type of crops do you cultivate?
Vegetables Fruits: Pomegranate watermelon grapes
Food grains Sugarcane
10) Which way you purchase fertilizers from retailer?
On cash on credit both
11) How much percentage of total expenditure you expend on fertilizers?
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20 – 40 % 40 to 60 % 60 – 80 %
12) Do you take technical guidance of any expert/ agriculturist/ agronomist/ progressive farmer
before application of fertilizers?
Always Sometimes Never
B. About awareness of RCF fertilizer 13) Which single company comes in your mind first when you think of fertilizers?
______________
14) Do you know about RCF fertilizers?
Yes No
If yes which of the following fertilizer of RCF you use? Know about Used
Urea
Suphala 15:15:15
Sujala 19:19:19
Biola
If no, which other brand of fertilizer you use?
zuari Nagarjuna Vanita agro
Narmada Deepak
Chambal IFFCO
15) From which source, first you aware about RCF fertilizers and its products
Progressive farmer or friend ASC
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RCF Agronomist Any other
16) On what basis you purchase RCF’s products than the others? (Give ranking): Rank
Availability in Fertilizer Retail store
Due to convey by retailer
Because of good quality & reasonable rate
Prices of RCF’s fertilizer products
Good results than the competitive fertilizers
Convey by progressive farmer or any relative
Any other (please specify)
17) Do you get RCF’s fertilizer in your nearby agro service centre / retail shop when you need?
Always Sometimes Never
C. Customer loyalty18) Do you will use RCF’s fertilizers in next season of cropping pattern/in future?
Highly agree Agree Neutral Disagree highly disagree
19) Do you trust RCF fertilizers?
Yes No can’t say
20) Do you suggest to other farmers, friends, relatives to use RCF’s fertilizer products?
Yes No
D. About farmers’ satisfaction21) Are you satisfied with RCF products?
Yes No
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22) When you get satisfied with the RCF products?
Good quality
Reasonable rate
Easy availability
Good results
23) What do you think about price of RCF fertilizers?
Low Affordable High
24) In purchase decisions of fertilizers, which factors mainly you consider while purchasing of
fertilizers? (Give ranking to the following factors)
Fertilizer Brand
Price of fertilizers
Quality granules in fertilizers
Availability in ASC
Better results
Suggested by ASC
E. Problems faced by farmers 25) Are you having problems with the products of RCF?
Yes No
26) What are the problems you are facing?
Quality
High Price
Linking of other products
Availability
F. Suggestions for company:27) What you suggest or which drawbacks you seen in RCF’s fertilizers?
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………………………..
………………………..
………………………..
BIBLIOGRAPHY
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www.rcfltd.com
http://profit.ndtv.com/stock/rashtriya-chemicals-&-fertilizers-ltd_rcf/reports-directors-
report
www.tfi.org
https://en.wikipedia.org/wiki/Fertilizer
Gupta, S. L. (1999). “Marketing Research”. Excel books, New Delhi. pp.297.
Kotler, Philip (2006). “Marketing Management”. Prentice Hall of India, New Delhi
David A Aaker, V Kumar, George S Day “Market Research” 9th Edition, Wiley India
Edition.
Thank you
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