The AboutWeight-ManagementTruth
Finally...
● Conventional diets emphasize weight-loss.weight-loss.
Weight-Loss Weight-Loss vs.vs. Fat- Fat-LossLoss
● The keykey to permanent weight-management is understanding the differencedifference between ““weight-lossweight-loss”” and ““fat-loss.fat-loss.””
Why All Commercial Diets FAIL
● Fat is stored energy● Your body will adapt to starvation
Physiological FACTSPhysiological FACTS
● Fat requires oxygenrequires oxygen to be burned
● Oxygen requires exerciserequires exercise
You Can’t Starve Fat..!
● People are genetically differentgenetically different● People live individual lifestylesindividual lifestyles
One Size Does One Size Does NOTNOT Fit All Fit All
● Individual food preferencesfood preferences
● Individual caloric intake requirementscaloric intake requirements
Personalization is the Keyto Your Success
● 3,500 calories = 1 pound on the scale (false)
The Magic Number…3,500The Magic Number…3,500
● Reduce caloric intake -1,000 calories per day● -1,000 x 7 days = -7,000 calories = -2lbs per week
● 7,000 calories = 2 pounds on the scale (false)
The Big Myth
The Big Myth
● The body is efficient at storing fat
● Most diets don’t include any activity - no oxygen
● Easier to convert muscle into energy
● Conventional diets starve muscle
Faulty in Design....Faulty in Design....
Diets Starve Muscle…Not Fat!
● Restricted calories = StarvationStarvation
● Restricted calories = Hormonal ImbalancesHormonal Imbalances
● Restricted calories = Compromised Immune SystemCompromised Immune System
● Restricted calories = Agitated Nervous SystemAgitated Nervous System
It Gets Even Worse..!It Gets Even Worse..!
Commercial Diets Cause Damage
● Age: 40
● Body-Fat: 24%
● Height: 6’ 1”● Weight: 200 lbs
Meet Joe DieterMeet Joe Dieter
● Daily Caloric Intake: 3,000● Two Big Meals per day
PhysicalPhysical
CharacteristCharacterist
icsics
A Typical Case…
● Calorie intake reduced to 2,000 per day
Restricted Calorie ProtocolRestricted Calorie Protocol
● Results: Weight drops to 190 in just 2 weeks
● Symptoms: Metabolic rate declines / sluggish
A Typical Case: 2-Weeks
● Calorie intake cut to 1,500 per day
““Plateau Busters ProgramPlateau Busters Program””
● Results: Weight drops to 180
● Symptoms: requires sleep / sluggish / headaches
● Cravings: sugars and fat
A Typical Case: 5-Weeks
● Results = 170 lbs after 10 weeks
What Happened..?What Happened..?
● Body-fat = 22%
● Lost 30 lbs● Lost 2% body-fat
Post Diet Stats:Post Diet Stats:
Program Results:Program Results:
Typical Case Results: 10-Weeks
● Age: 41It Got Worse...It Got Worse...● Weight: 203 lbs● Body-fat: 32%● Calorie intake: 2,000
1,000 1,000 lessless calories than last year! calories than last year!
Typical Case: One Year Later
● Old: You must conform to our programDifferent Philosophies...Different Philosophies...
● New: Our program will conform to YouYou
Concepts of Individuality
● Height
Physical CharacteristicsPhysical Characteristics
● Weight● Gender● Ethnicity
● Age● Body-fat● Stress● Genetics
You are Unique!
NutritionNutrition
ExerciseExercise SupplementationSupplementation *(optional)
Elements of Individuality
ProteinProtein
CarbCarb FatFat
Nutrition First!
You body requires a balance of
protein, carbohydrate and fat.
A proper BALANCE is required in
order for your body to convert these elements
into FUEL.
- American Medical Association -Council on Scientific Affairs1991
Exercise…
● Aerobic exercise &
Anaerobic exercise ● Fat requires oxygen to be burned
● Oxygen results from exercise
Exercise…
● Cooking / Heat● Pesticides / Chemicals
● Modified animal feed
Modern technology Modern technology depletes foods through:depletes foods through:
● Genetically altered foods
Why Supplement
● Focus on fat-lossfat-loss instead of weight loss
● Discover more about how your body worksyour body works
● Learn more about foods - become an expertexpert
● Design a menu for YOUR bodyYOUR body’’s needss needs
How to Achieve Your Goals
● Retain a fitness expertfitness expert
● Design an exercise programexercise program around YOUYOU
● Exercise at least 4 days4 days per week
● Chart YOUR progressYOUR progress - every day!
How to Achieve Your Goals
● Learn about Nutritional SupplementsNutritional Supplements
● Take only that which you need. Food first!Food first!
● Be ConsistentConsistent
How to Achieve Your Goals
TakeTake
Make the healthy lifestyle commitment
for a Lifetime!
Action!Action!
How to Achieve Your Goals
