Find the Good Life in North Dakota is a private/public sector funded program designed to help solve the greatest challenge facing our business community: workforce development, recruitment and retention.
Website
75,000+ Users 69% are
accessing via mobile or tablet
Top States: Illinois, Minnesota, Pennsylvania, Michigan, California
Research -356 respondents recently moved to ND 1/2 came to be closer to loved ones 1/4 came for quality of life 1/3 had spent significant time in ND prior to
moving 2/3 were employed before relocating Internet and family and friends were main info
sources used
Research
ExperienceND Facebook Page Fan recruitment ad campaign March-June Promoted post campaign March-June
Fargo post got 1,667 likes and 355 shares Website conversion campaign March-June The three of these has increased traffic to the Facebook
page to almost 12,000 likes (increase of 4814).
Social Media Efforts
Twitter Promoted tweets 2378 New Followers
LinkedIn Targeting passive job seekers 6.4 Million Impressions
All social media is targeting people in:ND, MN, MT, CO, TX, SD, WI
Social Media Efforts
Delta Sky Publication
July 2015 Delta Sky Magazine
20 Page spread with FTGL
and Tourism Ads 5.4 million monthly
readers 14 million monthly
Delta passengers ½ Page Ad in August
North Dakota State Fair Event Digital Campaign Media Buy
Target CO, IL, MI, MN, MT, OH, PA, WA and WI.
Recruiter Network Resources Military Publications
Civilian Jobs Military Transition News 250K printed, 145K email subscribers
GI Jobs – 75,000 printed Transition News ad in Jan/Feb 2016
Next Steps
Explore new ways to collaborate Email Marketing Campaign Collaborate to expand the
reach of local efforts Smart Move – Fargo Make Your Mark – Bismarck What other efforts are out
there??
Next Steps
What you can do List your jobs on jobsND.com and
encourage other business owners to do the same
Update your website to tell people why they should work for you
Notify HR departments about the link to your communities offerings
Put a link on your website to FindTheGoodLifeInNorthDakota.com
Share success stories you hear about the campaign
Collaborate to extend local reach