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2 0 O CT OB ER , 2 01 3 | PRAGATI MAIDAN, NEW DELHI, INDIA
16 Ye ar of Success in
Franchising
S c a l a b i l i t y | g r o w t h | p l a n n i n g | m a n a g e m e n t | l e a d e r s h i p | s u c c e s s
THE FRANCHISEMASTERCLASS
Inter nationalWorkshop On Franchising& B u si n es s G ro w th
th
11
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T h e n ee d f o r d e ve l o p i ng a n e f f ec t i ve g r o wt h
s t ra t eg y i s a u n iv er s al n e ed f or e n te r pr i se s o f a l l
sizes.
T h e f r a n ch i s i ng co n c ep t h a s s t o od t h e t e s t o f t i m e
a nd h as g i ve n g oo d p ay ba ck s b ot h i n g oo d a nd
t u r b u le n t p h a s es o f t h e e c on o m y. H a v i ng
p a rt i ci p at e d i n t h e r a pi d g ro wt h o f t h e f r an c hi s in g
i n du s tr y in I n di a f or t h e l a st s i xt e en y ea r s, I ha ve
s e en h ow i t h a s n ev er b e en l i mi t ed b y e x te r na l it i es
a n d h a s de l iv er e d o n a m bi t io u s vi s io n a n d w el lw or k ed o u t s t ra t eg y. A s a s t ra t eg y , f r an c hi s in g h a s
a t i t s co r e th e p ri n c i pl e o f p a r t ne r s hi p . T h e
p a r t ne r s h ip c o nc e p t h e l p s b u i l d a r e s po n s i ve
n e tw or k t ha t a d ju s ts i t se l f b o th t o t h e ne ed s o f t h e
c en t ra l v i si o n a n d t h e gr o un d r e al i ti e s of e a ch
f r a n c hi s e d o u t l et a s i t h a r n es se s t h e s p i r i t o f
e n t re p r en e u r sh i p i n h er e n t i n a l l .
E v e n t h o u gh t h e ce n t r al p r i n ci p l e is s i mp l e t o
e n s u re r es u l t s a n d g r o wt h , t h e n e e d i s to w o r k o u t
t h e d e ta i l s . T h e I n di a n F r a nc h i se A s so c i at i o n i s
proud to announc e the Franc hise Knowledge Series
a p l a t fo r m w h e r e I n du s t r y l e a de r s w i l l d e l i be r a teo n h ow t o b ui ld g ro wt h t hr ou gh a f r an ch is e
network.
I a m p l ea s ed t o w el c om e o u r m em b er s a n d t o
e v er y b o d y i n t er e s te d i n b u i l d in g g r ow t h t o
partic ipate in the Franc hise Knowledge Series and
g a i n v a l u a bl e i n s i gh t o n t h e i m p o rt a n t a s p ec t s o f
franc hising.
G a u r av M a r y a
Chairm an
Indian Franc hise Assoc iation
Building Transferability
& T r ans p a renc y in Y o urBusiness
ABOUT THE CONFERENCE
WHO SHOULD ATTEND?
I n i t s 11 t h y e a r, F r a nc h i s e I n d i a K n ow l e dg e S er i e s - 2 0 13 s t a n ds
a s a p l a t fo r m f o r a l l b u s i ne s se s t h a t a r e a s so c i at e d w i t h t h e w o r ld
o f f r a nc h i si n g , o r a r e c o ns i d er i n g d o i ng s o . T h e k n ow l e dg e s e r i es
h a s b e e n d i v i de d i n t o v a r i ou s m od u l e s a n d l e ve l s t o f a c i li t a t e t h e
m a x i mu m l e a r n i ng b a s e d o n t h e u n d e rs t a n di n g a n d e x pe r i e nc e
o f t h e ve t e r an s wi t h f r a nc h i si n g . T h e se d is c u ss i o n f o r um s w il l b e
c h a ir e d b y em i n e nt p e rs o n a li t i e s a n d s u b j ec t m a t t er e x p er t s fr o mthe respe ctive fie lds, as well as pe e rs from the industry will share
t h e i r e x p er i e n ce s a n d i d e as o n f r a n ch i s i ng .
¢ E n t re p r en e u rs o p e ra t i n g 2 -1 0 s t o r es u n d e r a b r a n d n a m e a nd
l o o k in g t o g r ow t h ei r o u t l et s
¢ C E O’ s , C OO ’ s, o f r et a il a n d C on s um e r P ro d uc t G ro u ps
¢ M a n uf a c t ur e rs l o o k i ng t o g r ow t h e i r d i s t ri b u t io n o r D e a l er s h i p
base
¢ M a s t er f r a n ch i s ee s l o o ki n g t o d ev e l op a b u s i ne s s e xp a n si o n
blue print
¢ E c om m e rc e c o m p an i e s l o o k i ng t o g r o w t h e ir p h y si c a l f o r ma t s
¢ B r a nd H e a ds , D i r ec t o r o f M a r ke t i n g / R e t ai l / B u s i ne ss
De ve lopment from consume r goods busine ss
¢ National & State Franchise Manage rs looking for franchise
r e c ru i t m en t & s u p po r t i n s i gh t s
¢ P roduct & Business Deve lopme nt Manage rs looking for
Busine ss growth strate gie s
¢ S t u de n t s f r o m R e t ai l & M a n a g e me n t s c h oo l s
I t i s a gr e a t c o m pe t i t iv e p l a t fo r m f o r a l l s t a k e h o l d er s a c r os s
s e c to r s i n c l ud i n g:
¢ F o o d & B e v er a g es including Re staurants I Be ve rage
M a n uf a c t ur e r s I F & V & G r oc e r y I G o u r me t & o r g a n i c f oo d s t o re s
¢ C o n s um e r & B u s in e s s S e r vi c e s like Insurance I Financial
consulting I Real e state I Matrimonial I Cle aning
¢ E d u ca t i o n B u s in e s s i n c l ud i n g Ea r l y Ed u c at i o n I K 1 2 I C o ll e g es
& Unive rsitie s I Skill training institutes I Education Technology
¢ F a s h io n R e t ai l i n c l ud i n g A p p ar e l I j e w e l le r y I f o o t w ea r I
accessories I han dbags & Luggage
¢ Consumer Durables including Ele ctronics I Mobile I compute rs,
Tablets & Androids
¢ Home Retail including Furniture & Furnishings I Sanitary ware I
K i t c he n & H o m e w a re
¢ Auto Retail i n c l ud i n g D e a l er s h i ps I S e co n d h a n d c a r
s h o wr o o ms I C a r w a s h¢ H ea l th , B ea u ty & W e ll n es s R et a il i n c l ud i n g S a l on s I S p a I
Fitne ss ce nters I P harmacy &he alth store s I Be auty products &
cosme tic shops
¢ S p e ci a l ty B u s in e s s like stationary store s I books & Music
store s I gift shops I Florists
Most pre fe rred franchise business mode l(in%)
CoFo
15%Source: The Franchising World Magazine
INDIAN FRANCHISING AT A GLANCE
CoCo
5%FoFo
60%FoCo
20%
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C O N F E R E N C E P R O G R A M M E
planning STRUCTURE YOUR
B U S IN E SS R O LL - O U T
S E SS I ON 1 : = Creating Organisational struc ture and the Readiness for
franc hise roll-out.
= Determ ining Territory Planning and the num ber of
outlets & Site Selec tion param eters.
SessionHighlights = E n s u ri n g t h a t l e g a l d o c um e n ts r e f l ec t B u s i ne ssA n sw e ri n g t he C r i ti c a l Q u es t io n W h y, W h en & H o w t o strategy.Franchise
= C a n y o u r B u s i ne s s m o d el b e re p l i ca t e d?U n d e rs t a n d in g I n i t ia l C a p i t al O u t la y f o r F r a nc h i s e
= H o w to d e c id e t h e r ig h t t i m e to F r a nc h i s e y o u rExpansion
Business?= T h e f i n a nc i a l B u s i ne s s P l a n f o r d e ve l o p in g a F r a nc h i s e
= A r e yo u l o o k in g f o r s o m eo n e w ho w i l l r e p l ic a t e yo u rsystem.
B u si n es s o r b e a n e x te n si o n w i ng t o y ou r b u si n es s?= C os t o f d ev el o pm e nt & a n ti c ip a te d R et u rn o n
= A n a l ys i n g y o u r B u s in e ss st r e ng t h s a n d h o w f a r i t i sI n ve s t me n t ( R O I ) f o r t h e c o m pa n y.
sc alable.= C a t eg o r i s in g f i n a n c i al r e qu i r em e n ts I n i t i a l C a p i ta l v s .
= Validating a new Franc hise system understanding theWorking Capital.
b e st t i me t o e x pa n d.= U s i n g I n t e rn a l s a v i ng o r e x te r n a l f u n d in g f o r g r o wt h
C an P E be a g oo d o pt io n?
= Franc hise financ ing benefits for Franc hisor and
Franchisee.S E SS I ON 2 :
T actical Franchise Format f or Your Business
= Single Unit Franc hising vs Multi-Unit Franc hising
= A r e a D e ve l o p me n t v s . A r e a R e p re s e nt a t i ve F r an c h i si n gSessionHighlights =M a s te r F r a nc h i si n g
= Setting the standards & c reating a Value Proposition= S t r i ki n g a b a l a nc e b et w ee n C o mp a n y -o w ne d &f o r F r a nc h i se e s i n t h e B u si n e ss .
Franc hisee-owned loc ations in the sam e m arket.= I d e nt i f y i ng t h e r o l e s a n d r e s po n s i bi l i t i es o f t h e
= Conversion of Franc hising & Refranc hising Models.F r a nc h i s or a n d F r a nc h i se e .= Retro-franc hising.
= Determ ining the proper fee struc ture Franc hise fee,R o y al t y o r p r o du c t m a r g in s .
= O p e r at i o n m a n ua l s a n d t r a in i n g p r o g ra m s T h e
Bac kbone of Franc hise Plan.
FRANCHISING 101 BUILDING A
FRANCHISING STRATEGY
THE BUILDING BLOCKS OF A STRATEGIC
FRANCHISE BUSINESS PLAN
NETWORKING TEA
NETWORKING LUNCH
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C O N F E R E N C E P R O G R A M M E
managementB U I LD A N E F F E CT I V E S UP P O RT S Y ST E M
S E SS I ON 3 :
S E SS I ON 4 :
Session Highlights Session Highlights T he Franchisor-Franchisee Rel ationship MatrixG oing International Looking Beyond the Horizon
= T h e d i f f er e n t s t a g es of a F r a nc h i se e ' s l i f e a n d t h e= A d a p ti n g t o n e w m a r ke t a n d c o n ce p t s.d i ff er e nt t y pe s o f s u pp o rt n e ed e d d u ri n g e a c h s t ag e.= G r a n ti n g Te r r i t or i a l R i g h ts M a st e r o r A r e a D e ve l o p me n t
= H ow t o B u il d , Tr a ns fe r a n d M a in t ai n t h e s u pp o rt f r omA g r e em e n ts , a n d R e ne w i ng F r a nc h i se l a w &h e a dq u a r te r s t o t h e f i e l d ?agreem ents ac c ording to respec tive target c ountries.
= C o mp a r i n g pe e r p e r fo r m a nc e g r ou p s t o h e l p c r ea t e= Resourc es required to suc c essfully inc entivise key in-t o p p e r f or m e r s as w e l l a s h e l p s t r u gg l i n g F r an c h is e e s
h o u s e p e o p le fo r F o re i g n D e ve l o p me n t o f B u s i ne ss .r e a ch b e n c hm a r k .=O p t i n g f o r M & A o p p o r tu n i t ie s to o p t i mi s e an d
= Building strong team coherenc e and preparing theunderstand the new m arket.p e r fo r m i ng Fr a n c hi s e e f o r n e x t l e ve l o f g r o wt h .
= H o w to c o a ch F r a nc h i s ee s t o M o d i fy b e h av i o u r ,
B e c o m in g a M a s t er F r a n c h i se e o r B u i l d i n g a F r a n c hi s eIm plem ent c hanges and Ac hieve suc c ess?Congl omerate Successf ul l y
=M a k i ng M u l t i -U n i t & M u l t i Br a n d s u cc e ed m i n im i z eAuditing Franchise System & Franchisee Perf ormanceb r a n d o ve r l a p & m a x i m iz e c o ve r a g e
= B u i l d in g a n d s u s ta i n i ng a c u l t ur e o f a c co u n t ab i l i t y b y= C r e at i n g o p er a t i on a l f u n c ti o n a l it y b a s ed o n t h e B r an df i n a nc i a l s a t is f a c ti o n s u s ta i n e d.
arc hitec ture.= B e s t t o o l s t o a u d i t F r a nc h i s ee s f i n a nc i a l p e r fo r m an c e
= I n t e gr a t in g f o r wa r d a n d b a c k wa r d o p e r at i o n s toscorecard.m axim ise Franc hise support.
= R ol e o f i n te r na l a n d e xt e rn a l A u di t a g en c ie s i n= C r e at i n g t he r i g h t B r a n d m i x d e t er m i n in g t h e re a c hanalysing perform anc e.
a nd r ol e o f e ac h b ra nd .
= I d e n ti f y i n g r e d u nd a n t e n t i ti e s a n d d o i n g a w a y w i t hH o w to B u i l d C a p a b il i t i e s i n t h e F r a n c hi s i n g B u s i n es s :them .T r a i n in g i n F r a n c hi s i n g T h e K e y t o S u c c es s
= D e ve l o p in g t h e a rt o f c r e at i n g o r b u y i n g ne w b r an d s .= T h e i m p or t a n ce of t r a in i n g i n a F r a nc h i se d n e t wo r k .= Training is whose responsibility?
=W h a t n e e ds t o b e t r a i ne d Te c h ni c a l v s . N o n - Te c h ni c a l
training?
= Training an ongoing proc ess.
BUIDLING THE RIGHT FRANCHISOR-
FRANCHISEE RAPPORT
LEVERAGE YOUR STATUS-QUO
NETWORKING TEA
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REGISTRATION:
Na ge n dr a S i n gh @ | E m ai l @ [email protected]
Himanshu @ | Email @ [email protected]
H o tl i ne N o : | Website expo.franchiseindia.com
09311051953
08595350505
09312687253
CALL TODAY!
I n di a n F ra n ch i se A ss o ci a ti o n i s I n di a ’s p re m ie r , n o n- p ol i ti c al , n ot -
for-profit body representing Indian Franchise Sector. IFA’s endeavor
i s t o p ro m ot e , p ro m ul g a te a nd p o pu l ar i ze t he c on c ep t o f
f r an c hi s i ng a s a m o de o f d o in g b u si n es s a c ro ss t h e i n du s tr y
v e rt i ca l s a nd t o n ur t ur e t h e e n tr e pr e ne u ri a l s k i ll o f e ve r y I nd i an .
W e c a ta l ys e s c h an g e b y w or k in g c l os e l y w i th s t ak e ho l d er s a nd
policymakers on policy issues, en h ancin g efficien cy,
competitiven ess an d expan din g business opportun ities for
f r an c hi s e s e ct o r t hr o ug h a r a ng e o f s p ec i al i ze d s e rv i ce s a n d g l ob a l
l i nk a ge s . I FA a l so p ro vi d e s a p l at f or m f or F ra n ch i se s e c to r
con sen sus buildin g an d n etworkin g.
www.franchiseindia.org
Fran ch ise In dia Holdin gs Limited is Asia's leadin g
i n t e gr a t ed f r a nc h i s e a nd r e t ai l s o l u ti o n c o mp a n y s i nc e
1 9 9 9 a n d h a s an a b s ol u t e a u t h or i t y o n F r a nc h i si n g ,
L i c en s i ng , R e t ai l i n g, R e a l E s t a te an d M a r ke t i n g. F I H L h a s
h e l p e d h u n dr e d s o f i n ve s t o rs i n s e l e c ti n g t h e r i gh t
o p p or t u ni t y a n d i n t u r n a s si s t e d v a r i ou s o r g an i s at i o n s in
I n t e rn a t i on a l a n d d o m e st i c f r an c h is e e x p an s i o n. W i t h i t s
s t r a te g i c al l y f o r m ed d i v i si o n s , F I H L h a s c r e at e d i t s o w n
n i c he i n t h e i n d us t r y
F r an c or p i s a c k n ow l e d ge d a s t h e w o rl d ' s l e a d e r i n
f r a n ch i s i ng . S i n ce 1 9 7 6 F r a nc o rp h a s p ro v i de d f u l l
d e v el o p m en t p r og r a ms t o h e l p e n s u re t h e f r a n c h is e
s u c ce s s o f o ve r 2 , 0 0 0 b u s in e s se s . F r a nc o rp ' s c r e d i bi l i t y
a n d t r a c k re c o rd a r e u ns u r pa s s ed . F r a nc h i s e In d i a a n d
Fran corp's combin ed & exten sive expertise makes it th e
s a f es t o p t io n f o r f r a nc h i s in g s o l u t i o ns a c r o s s t h e w o r l d
Www. francorp. i n
S u p po r t i n g B y
ENTREPRENEUR INDIAADVISORS
K n o wl e d g e P a r t ne rO rganised by
S u p p or t i n g M e d ia
“Ab h amare hawale watan is Fran ch ise
I n d i a' s C S R i n i t ia t i ve t o i n s p ir e y o u t h
t o t a k e u p e n t e rp r i s e a n d g r ow t h
c h a ll e n g e a s a m e a ns o f b u i l di n g t h e
n a t io n . ” N a t i on a l p r i d e, o r t h e sp i r it
t ha t b in ds u s t og et he r a s a c ol l ec ti ve
s o ul , d o es n ot h av e a p e rm a ne n t h om e
i n o ur h ea rt s a nd m in d. Fo r m os t of u s i t re sp on ds t o t he s ti mu lu s
o f a c r ic ke t m a tc h, o n n at i on a l h o li d ay s or s i tu a ti o ns o f a r me d
c on f li c t. M o st o f t h e t i me s w e a r e f i l le d w i th m i xe d e m ot i on s .
I t i s t i me o n ce a g a in t o c om e t o ge t he r t o c e le b ra t e &
a c k n ow l e d g e c o nt r i bu t i o n o f I n d i a' s m o s t d y n a mi c
in dustries. Fran ch ise Awards 2013 are In dia's Topmost
H o n or i n F r a nc h i s in g . N o w r u n ni n g i n i t ' s n i n th c o ns e c u ti v e
y e a r , t h e F ra n c hi s e A w ar d s p ut s t a nd a r d s, e t h i cs a n d b e s t
p ra c ti ce a t t h e t op o f t h ei r a g en d a. Nominate Today!
1311
M a r k in g 1 1 s u c ce s s fu l y e a rs o f B u s in e ss B u y i ng a n d S e l l i ng ,
F r an c hi s e I n di a 2 0 13 w i ll r et u rn B i gg e r a n d D i ve r si f ie d ,
showcasing every Possible Franchise & Business Opportunity
u n d er o n e r o of t o c h o os e fr o m R e t ai l , C o ns u m e r S e r v ic e s ,
Man ufacturing an d Licen sin g B usin esses.
E X H I B I T I O N | C O N F ER E N C E | A W A R D S
2013 th
11 I n t e r na t i o na l F r a n ch i s e a n d R e t a il S h o w
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growthG RO W YO U R B U SI N ES S
For emerging franchisor s For growin g fran chisors
¢ B u il d a f r an c hi s e b u si n es s p l an a n d l a un ch a f r a nc h is e ¢ G e tt i ng i n to f a st t r ac k g ro wt h w i th a p r op e r f r an c hi s e
model recr uitment plan¢ D e ve l o p a p r o f i le fo r f r a n ch i s e e c a n di d a te a nd m a s te r ¢ B e n ef i t s a n d r i s k s o f m u l ti - u n it f r a n ch i s i ng
t h e a r t o f f r a n ch i s e s a l es ¢ Understanding the proc edure and norm s for external
¢ G e t a c qu a i n te d w i t h l e g a l d o c um e n ta t i o n i n f r a nc h i s e f u n d s a v a i l ab l e
system ¢ R e al i z i n g su p p o r t s t r u ct u r e in a g r o wi n g s y st e m
¢ B u il d a n i n te g ra t ed f r an c hi s e m a r ke t in g p l a n t o r e ac h
o u t t o p o te n ti a l f r a nc h is e es For matu re fran chisors
¢ I d e n ti f y t h e g e o gr a p h ic a l a r ea s f o r e x p a ns i o n ¢ Exploring new m arkets in the international arena
¢ R ev i e wi n g o f C o nt r a c ts : r ev i e w o n g oi n g s u p p o rt & f e e
struc ture for the franc hisor
¢ Understanding IPOs in franc hise system s
¢ E f f ec t i ng i n n o v a ti o n t o k e ep t h e f r a n c hi s e s y s te m f r e s h
HOW WOULD FRANCHISE KNOWLEDGE SERIES BENEFIT YOU
The franc hise knowledge series would provide ac tionable insights to all stages of franc hise system s inc luding
e m e rg i n g , g r ow i n g a n d m a t ur e f r a n c h i so r s .
“ R ou n d t a bl e
d i sc u ss i on w a s m o st
i n te r es t in g a n d t h re w u p
m a ny p r ac t ic a l i ss u es &
solutions, thereof.”GO DREJ & BO YCE MFG.
“ I t w a s v e r y
u se fu l t o a ce rt ai n
e x te n t. A l l s e ss i on s
were quite informative
a n d e f f ec t i ve . ”TATA TEA
“The
program m e was
f u nd a me n ta l a n d w a s v er y
w el l p re se nt ed . L ea rn t a l ot
o n p r i ci n g f a ct o r, f r an c hi s e
m anagem ent, franc hise
agreement.”
DTDC
“The whole
i d ea o f e xi s ti n g
f r a n c hi s o rs a n d t h e
new franc hisors was
wonderful.”
GITANJALI
GROUP
“ Th e session
o n s t r u ct u r i ngfran ch isee support &
D u t i es o f f r a nc h i s or a n d
fran ch isee was most
e f fe c ti v e. I t h e lp e d i n
brush in g up few areas.”
MOTILAL OSWAL
“Franc hising
fundam entals with
exam ples were good.
R o un d t a bl e h a d p u t f o rt h
the new c hallenges.”
H INDUSTAN
UNILEVER
“ Ha ve a g oo d
m i x o f p a rt i ci p an t s
from different
b a ck g ro u nd s & p r es e nt a s
w el l a s p o te n ti a l f r an c hi s es
providing varied insights.”
PIDILITE INDUSTRIES
LTD
“I think the
w o r ks h o p w a s q u i te
b a la n ce d i n t e rm s o f
growing a c onc eptual
knowledge.”INSH APE
“Speakers
w e re c o m p e t en t i n
t h e i r s u b j ec t a r e as a n d
i n fo r ma t io n g i ve n b y
them was very
signific ant.”
RICH MOND
GLOBAL
WHATOUR PAST
DELEGATESHAVE
TO SAY