Fly High Airways
Aerial Advertising
A Unique Advertising Concept for the First Time in India
presents
Overview
Fly High Airways brings to you the unique concept of Aerial Advertising, for the first time in India
Aerial Advertising is highly popular in western countries and the developed world as a distinctive mode of Advertising
In Aerial Advertising, an aircraft flies at low altitude over inhabited areas, towing a big banner with logo and message of the advertiser
This highly visible form of advertising showcases the products or services of the advertiser to millions of consumers, increasing brand awareness, resulting in more customers and sales
DescriptionThe Aircraft towing the banner with logo and message flies at a low altitude of 1000 feet over a city and just 500 feet above beaches, resulting in high visibility
The Aircraft flies for a fixed time (minimum 1 hour) circling the targeted areas for repeat visibility and higher impact of the advertising campaign
Besides increasing the brand image, Aerial Advertising also creates a buzz for the brand, and may even be reported in the print media, giving wider publicity to the brand
Comparison with other forms of Marketing
MediumAttention Capture
Billboards 21.6%
Radio 19.8%
Aerial Banner 18.3%
Television 15.9%
Posters 14.9%
Aerial Advertising promises of better Return on Investment (ROI) compared to other modes of advertising, as it is a no-competition
medium
In TV commercials, scores of ads are shown to the viewer in a fixed time slot, resulting in lesser recall value of the ads
In print medium, hundreds of ads appear in a magazine or newspaper, that too with a very short shelf life, thus only a few are remembered
In Aerial Advertising, only one brand gets etched in the memory of the viewer due to this unique mode and repeated visibility, thus making him/her remember the same for a
longer time
With Aerial Ads there is no Ad clutter or competition, like with traditional billboard advertising
What can be Promoted
Can be Promoted
Any product, service, event, deal, offer etc
can be promoted through this novel
mode of advertising
Mass services like Insurance, Banks, Hospitality, etc and
products like Mobile Phones, Cars, Gadgets etc can be
advertised to a large base of consumers
Events like Elections, Festivals, Sports,
Concerts, Religious Activities can also be
promoted through Aerial Advertising
Deals and Offers on any product or service can be
displayed through this medium, resulting in instant publicity in a
particular area
Target Audience
The ad campaign of Aerial Advertising can be conducted to cover areas with large density of people.
Besides cities, the Aircraft with banners can be flown over beaches, areas of tourist interest, religious congregations, sports meets, and similar venues
Banners and Logos
Banners
Logos
Spectacular Banners and Logos are designed and created for sharp visibility
Computer designed High Resolution prints of banners, logos and messages in various sizes can be made
Technical Details of Ads
• The LETTER BANNER may have up to 40 characters
• The Logo may have up to 20 or 25 changeable characters attached
• The art work is designed, taking the Viewing Distance into consideration
Impact of Aerial Advertising
The impact of Aerial Advertising recorded in the western countries is as follows
88% REMEMBERED THE BANNER PASSING !!!
79% remembered what was advertised
67% remembered at least one-half of the message
The Aircraft
Fly High Airways has bought a new aircraft for banner towing – the American Champion Scout
8GCBC, fitted with a single piston engine
This is a new type of aircraft, and Fly High Airways is the first to operate this type of aircraft
in India as well as in South Asia
This aircraft is equipped with a special mechanism for banner
towing
The operations of Fly High Airways are based at Ludhiana
in Punjab, but can fly this aircraft all over India
The Team
Fly High Airways has a well qualified and experienced team of pilots, engineers, technicians and ground staff
The aircraft is regularly maintained to provide trouble free and seamless service to its clients
Air Charter ServicesBesides popularizing the concept of Aerial Advertising in India, FlyHigh Airways also provides a host of Air Charter Services by arranging aircrafts and choppers from its associates, as and when needed.
FlyHigh Airways offers the following Air Charter Services:
Personal Visits Corporate Travel
Air Ambulance
Marriage Functions Pilgrimages
Joy Rides
Contact Us
For further details and commercials of Aerial Advertising and Air Charter Services,
please contact
Meenakshi Sharma
C-1049, Sushant Lok 1,Gurgaon – 122001 (Haryana)
Phone : 9818970342
E-mail : [email protected]
Vijay Sharma
10-11, Court Road, Amritsar – 143001(Punjab)
Phone : 9814050287
E-mail : [email protected]