Food Flash:

Technomic, Inc. 300 South Riverside Plaza, Sui te 1200 Chicago, IL 60606 312-876-0004 technomic.com Food Flash is powered by SmartSupport © Technomic, Inc.

Palatable Pizza

1. Pepperoni

2. Sausage

3. Chicken

4. Bacon

5. Ham

1. Onion

2. Mushrooms

3. Garlic

4. Green Pepper

5. Red Onion

Base: 1,500 consumers aged 18+Source: Technomic, The Pizza Consumer Trend Report, 2012

Monthly Pizza ConsumptionPizza occasions per month

Carryout47%

Dine-In20%

Delivery33%

12

3

45-6

7-1011+

4% 020%22%

13%

19% 12%

7%3%

Base: 1,512 consumers aged 18+Source: Technomic, The Pizza Consumer Trend Report, 2012

Source: Technomic, MenuMonitor

8

43

Q1 2011 Q1 2013

Menu Incidence of Artisan Pizzas

TopProteins

Top Vegetables

Base: Q1 2013—4,226 items on 1,280 restaurant menusSource: Technomic, MenuMonitor

Pizza Consumption

Format

Trend: Better Pizza• High-quality ingredients

• Customizable

PizzaRev The Pizza Studio

15

Q1 2012