Hi, I’m Anita Choi Gibson
I’m a Marketing Strategist
Hi, I’m Anita Choi Gibson
I’m a Marketing Strategist
... with a huge appetite for culinary adventure
Hi, I’m Anita Choi Gibson
I’m a Marketing Strategist
... with a huge appetite for culinary adventure
...and a love affair with food shopping!
I live here
(Toronto, Ontario)
I went to school here:
I completed an MBAwith a focus on Marketing
Management
A few years ago
I become addicted to watching cooking shows
A few years ago
I become addicted to watching cooking shows
There’s something wonderfully soothingand inspiring
about watching food being created
Strangely enough, my PVR made me a
great cook! (Go figure)
Strangely enough, my PVR made me a
great cook! (Go figure)
Cooking is how I
express my CREATIVIT
Y
LOVE
&
So...
So...
With my
Marketer’s
Brain and
Passion for
Food
So...
With my
Marketer’s
Brain and
Passion for
Food
I want to make my unique contribution
to thedeliciously fascinating world of
food!
Some things I’m really good at....
Taking fresh approaches to solving problems
Taking fresh approaches to solving problems
Mixing sizzling brands together to build great customer experiences
Taking fresh approaches to solving problems
Mixing sizzling brands together to build great customer experiences
Rejuvenating and re-inventing a cookie-cutter sales process
Taking fresh approaches to solving problems
Mixing sizzling brands together to build great customer experiences
Borrowing cool concepts from other parts of life
Rejuvenating and re-inventing a cookie-cutter sales process
Building Brands
Building Brands
Delving into the customer
headspace
and tapping into their real desires
and pains
Building Brands
Baking together features and functions
with a dash of customer insight to articulate value proposition and
positioning
Building Brands
Mixing up enticing, eye-catching, savoury
integrated marketing materials to compel trial
andpurchase
I have many strengths
Taking Initiative With a strong bias for action, I’m known for getting
things done.
Creative Flare! A cololurful imagination with a focused eye for just that right image and
message
IngenuityI’m an ideas girl! Resourceful and clever, I can
come up with novel ways to get to the end goal.
Building Relationships Strong ability to collaborate and lead cross-functional
teams.
Before turning to Food, I did lots of other cool things…
I built fantastic online promotions
I launched an innovative new entertainment service
built out strategic plansand
development roadmaps
and
So, with my marketing know-
how, coupled with a devotion to
food
So, with my marketing know-
how, coupled with a devotion to
food
What kind of great things can I do
for you?
Let’s connect!
http://ca.linkedin.com/in/anitachoigibson
www.thegrocerybag.ca
@food_marketer
Thanks for coming by.
credits
Addiction – www.namingandtreating.com
“My PVR” steak – www.youthtravel.tw
“Building Brands” – www.frugal-living-made-fun.com
Fruit Salad – www.spixii.ro
Road – www.crossfitimpulse.com
Burger, Cherries, Herbs, Hands – www.slidegeeks.com