Food Technology Summit & Expo
Mexico City – September 27th, 2012
© Rowan Gibson
Gastón Acurio
= #
© Rowan Gibson
© Rowan Gibson
How do we grow the business?
“The only way to drive growth and
wealth-creation over the longer
term – literally the ONLY way – is
to innovate.”
© Rowan Gibson
© Rowan Gibson
1997:
$2 bn
© Rowan Gibson
September
2012:
$656 bn
© Rowan Gibson
Growth is fuelled by innovation
Where there is no innovation,
there is no growth © Rowan Gibson
Business models don’t last
as long as they used to
© Rowan Gibson
© Rowan Gibson
The race for renewal
© Rowan Gibson
The race for renewal
The race to change as
fast as the environment
is changing around you
© Rowan Gibson
The race for renewal
The race to find new
sources of profit before
the old ones disappear
© Rowan Gibson
The race for renewal
The race to reinvent
your strategy and your
business model before
they become obsolete
© Rowan Gibson
The only way to
sustain success is to
continually reinvent it
© Rowan Gibson
© Rowan Gibson
Where does
innovation
come from?
© Rowan Gibson
The mind of the Innovator
© Rowan Gibson
© Rowan Gibson
Understanding Needs
Leveraging Resources
Harnessing Trends
Challenging Orthodoxies
© Rowan Gibson © Rowan Gibson
© Rowan Gibson
Challenging Orthodoxies
© Rowan Gibson
© Rowan Gibson
Is this the only way to
make potato snacks?
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
“The problem is never how to get new,
innovative thoughts into your mind,
but how to get the old ones out.”
Dee Hock, founder of Visa
© Rowan Gibson
Harnessing Trends and
Discontinuities
© Rowan Gibson
1978
1980
281 stores in 3countries
52,000 employees
$8 billion in sales
Innovators are wave
riders
They welcome change rather than trying to resist it
They have learned how to make change work for
them rather than against them
They have developed skills which enable them to
turn discontinuity into opportunity
© Rowan Gibson
© Rowan Gibson
Spend less time looking
inward and backward
and more time looking
outward and forward © Rowan Gibson
© Rowan Gibson
Harnessing trends
Industry-Specific
Technology
Geopolitical
Work and Organizations
Economics Lifestyles
Demographics
Consumer Behavior
Environmental
Regulatory
© Rowan Gibson
Harnessing trends
Lifestyles
Demographics
Consumer Behavior
Environmental
© Rowan Gibson
Is this your
product?
© Rowan Gibson
© Rowan Gibson
Harnessing trends
Lifestyles
Demographics
Consumer Behavior
Environmental
© Rowan Gibson
Harnessing trends
Lifestyles
Demographics
Consumer Behavior
Environmental
© Rowan Gibson
Harnessing trends
Lifestyles
Demographics
Consumer Behavior
Environmental
© Rowan Gibson
Harnessing trends
Lifestyles
Demographics
Consumer Behavior
Environmental
© Rowan Gibson
Harnessing trends
Regulatory
“What are the deep,
fundamental things that are
changing in the world that our
competitors have either
underestimated or ignored?”
© Rowan Gibson
Learning from the
© Rowan Gibson
“You can’t
control waves,
so you better
learn to surf.”
Max McKeown
Leveraging resources
© Rowan Gibson
Ask yourself
© Rowan Gibson
What core competencies
could we transfer to new
opportunities?
Could we exploit our strategic
assets in new ways to bring
new value to customers?
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
Leveraging waste as an asset
Leveraging existing ideas
Understanding unvoiced
customer needs
Innovators search for unsolved
problems, market inefficiencies,
unmet needs and wants © Rowan Gibson
How much do you really know
about your customers’ unsolved
problems, unmet needs and
wants?
How deep are you digging?
© Rowan Gibson
Thinking from the
customer backwards
© Rowan Gibson
© Rowan Gibson
STOP SELLING WHAT YOU HAVE.
START SELLING WHAT THEY NEED.
IBM ad
© Rowan Gibson
Ask yourself what’s wrong
with it
© Rowan Gibson
© Rowan Gibson
Where are the customer
“Pain Points”?
© Rowan Gibson
© Rowan Gibson
Understanding Needs
Leveraging Resources
Harnessing Trends
Challenging Orthodoxies
© Rowan Gibson © Rowan Gibson
1
Challenging Orthodoxies
2
Harnessing Trends
4 3
Leveraging Resources
4
Understanding Needs
© Rowan Gibson
Challenging Orthodoxies
Harnessing Trends
Leveraging Resources
Understanding Needs
Understanding Needs
Leveraging Resources
Harnessing Trends
Challenging Orthodoxies
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
“An open market for ideas”
© Rowan Gibson
“BMW's Dream Factory”
“Listening to even the lowest-
ranking workers [has] paid off
big time.”
© Rowan Gibson
“Just about everyone -- from the factory
floor to the design studios to the
marketing department -- is encouraged
to speak out. Ideas bubble up freely, and
there is never a penalty for proposing a
new way of doing things, no matter how
outlandish.”
© Rowan Gibson
Letting the
outside in
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
Design the
Car you want
to Drive
© Rowan Gibson
Design the
advertising
you want to
watch
© Rowan Gibson
Design the
food and drink
you want to
consume
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
www.rowangibson.com © Rowan Gibson
www.innovationexcellence.com
www.innovationexcellence.com
www.innovationexcellence.com
© Rowan Gibson
© Rowan Gibson
“A year from now, you
may wish you had
started today.”
SEPTEMBER
2013
Karen Lamb
© Rowan Gibson
© Rowan Gibson
© Rowan Gibson
www.rowangibson.com