Forbes Brand Footprint in Africa
East AfricaCirculation: 4000
West AfricaCirculation: 11,000
Southern AfricaCirculation: 15,000
iPad & iPhone AppDownloads: 20,000
LifestyleDigital
Annual Supplement
EventsWoman
Forbes Africa Overview Launched in October 2011, Forbes Africa brings the
Forbes style of journalism to the region and serves as the regions definitive voice celebrating entrepreneurial capitalism and business.
Each issue identifies and profiles Africa's noteworthy individuals – from the richest people to the most powerful businesswomen and to the most philanthropic, and the executive ranks of the most dynamic companies – from the up-and-comers to the best big corporations.
Written and edited specifically for Africa-based top management, entrepreneurs and those aspiring to positions of corporate leadership, every issue of Forbes Africa gives weight to original Africa-specific articles and the best of Forbes from the rest of the world.
Circulation# 30,000 copies.
Written and edited specifically for the African marketplace Forbes Africa relates the African perspective and pointedly serves the unique
information needs of Africa’s most important business leaders, offering greater editorial relevance compared to other regional business magazines.
One generic edition worldwide. Averaging 26% on Africa content.
8% of covers are Africa-focused.
Extensive Africa-focused stories, averaging 87% of each issue’s content.
100% of covers are Africa-focused.
Africa edition mostly contains content that appears in the North American edition. Averaging 3% on Africa content.
none of the covers are Africa-focused.
African edition contains the same content that appears in the North American edition. Averaging 4% on Africa content.
none of the covers are Africa-focused.
*Source: ABN Publishing Internal Research
Reach and Competitor AnalysisNumber 1 by every measure
163,000 145,000 111,000 96,000 91,000 85,000 75,00036,000 20,000
Forbes Africa: #1 Among the African Affluent* (2016) The average age of our reader is 40, with an
average personal income of $65,000 71.9% of our readers are male FORBES AFRICA reaches executives, and
influential decision makers: 15,000 C-Suite, Directors 44,000 Business Decision Makers 60,000 Influential Opinion leaders
Monthly Readership: 163,000 IPSOS EMS AFRICA
Forbes Africa reaches 4.7% of the African Affluent
Age 25-29
Age 30-34
Age 35-39
Age 40-44
Age 45-49
Age 50-54
Age 55-59
Age 60-64
11%
21%
17%
12% 13%17%
4% 5%
*Source: Affluent Africa 2016
FORBES AFRICA: Reader Age Distribution
Total affluent reach – Pan African Monthlies EMS Africa 2014
*Source: SAARF AMPS Jun 15 – Select South African business titles
Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016
17511 18380 17802 17536
23971 22813+30%
Forbes Africa: #1 in South African Business* (2016)
*Source: SAARF AMPS Jun 15 – Select South African business titles
The Magazine is available in print and electronically across South Africa through book stores, appstores, newsstands, hotels, airlines, corporate and retail subscription & select events and conferences
Average Print Run: 30,880 Audited Circulation: 23,971 Q1 2016 Average ABC’s: 20,753 2015 Q4 - 2016 Q1 Monthly Readership: 195,000 AMPS Jun
2015 Forbes Africa reaches .5% of all Adults in
SAAverage Issue Readership of Newspapers & Monthlies – SAARF AMPS Jun 15 AMPS being the All Media &
Products Survey measures a larger, South African audience while IPSOS EMS measures only the Affluent, across Africa.
AMPS is SA specific, EMS Africa is Pan African.
AMPS Universe is > 37mln EMS Universe is 3.4mln
AMPS vs IPSOS EMS AFRICA
Monthly Monthly Weekly Daily Alt Month Weekly
Audited Bureau of Circulation 2016 – South Africa
Forbes Africa
En-treprenuer
Financial Mail
Business Day
Destiny Man
Fin Week
195000 179000
10900062000 77000
44000
Average Issue Readership – SA AMPS & ABC
Forbes Africa Entreprenuer Financial Mail Business Day Destiny Man Fin Week
195000179000
109000
6200077000
44000
187,000 171,00
0119,00
0
79,000 75,000
30,000
AMPS Jun 15 AMPS Dec 14
Audit Bureau of Circulations Q4 2015 Q1 2016 Q2 2016: Audited Circulation, Average Issue, Trailing Quarter
All Media Product Survey 2014 vs 2015 SAARF: Average Issue Readership
Forbes
Africa
Entre
prene
ur
SA Re
al Esta
te Inv
estor
Magazi
ne
Noseweek
Finan
cial M
ail
Person
al Fina
nce
Finweek
Your B
usiness
Magazi
ne0
500010000150002000025000
Q1 2016
153,000113,000 109,000 99,000 68,000 56,000 36,000 34,000 20,000 9,000 4,000
Forbes Africa: #1 Among the African Affluent* (2014) The average age of our reader is 40, with an
average personal income of $65,000 71.9% of our readers are male FORBES AFRICA reaches executives, and
influential decision makers: 15,000 C-Suite, Directors 44,000 Business Decision Makers 60,000 Influential Opinion leaders
Monthly Readership: 153,000 IPSOS EMS AFRICA
Forbes Africa reaches 4.5% of the African Affluent
Age 25-29
Age 30-34
Age 35-39
Age 40-44
Age 45-49
Age 50-54
Age 55-59
Age 60-64
11%
21%
17%
12% 13%17%
4% 5%
*Source: EMS Africa 2014
FORBES AFRICA: Reader Age Distribution
Total affluent reach – Pan African Monthlies EMS Africa 2014
Forbes Africa: #1 in South African Business* (2014)
*Source: SAARF AMPS Dec 14 – Select South African business titles
Forbes Africa
En-treprenuer
Financial Mail
Business Day
Destiny Man
Fin Week
187,000 171,0
00 119,000 79,00
075,00
0 30,000
Q1-2014 Q2-2014 Q3-2014 Q4-2014
1919316381 15918 16278
Average Issue Readership of Newspapers & Monthlies – SAARF AMPS Dec 14
Audited Bureau of Circulation 2014 – South Africa The Magazine is available in print and electronically across South Africa through book stores, appstores, newsstands, hotels, airlines, corporate and retail subscription & select events and conferences
Average Print Run: 35,000 Audited Circulation: 16,278 Q4 2014 Average ABC’s: 16,900 2014 Q1-Q4 Monthly Readership: 187,000 AMPS Dec
2014 Forbes Africa reaches .5% of all Adults in
SA AMPS being the All Media &
Products Survey measures a larger, South African audience while IPSOS EMS measures only the Affluent, across Africa.
AMPS is SA specific, EMS Africa is Pan African.
AMPS Universe is > 37mln EMS Universe is 3.4mln
AMPS vs IPSOS EMS AFRICA
Monthly Monthly Weekly Daily Alt Month Weekly
Forbes in Africa
The pursuit of success knows no borders.
Forbes Africa inspires business leaders across the region to achieve success, and enables advertisers to connect with key decision makers in the most
essential markets.
Delivering the same distinctive, predictive and preemptive editorial style that has been the trademark of Forbes, each edition features select editorial from Forbes along with
original, local business features and commentaries.
THE UNIVERSAL LANGUAGE OF SUCCESS