Download - Friends and Family Rewards Program

®

The basic idea here is that the best advertising is a message from a friend. - Mark Zuckerberg, Facebook

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®

For all the changes in the car business in the past fifty years, one reality hasn’t changed.

Dealers are still searching for more effective ways to find people who are looking to buy a new vehicle.

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What really affects automotive purchasing decisions?

Even though the consumer’s buying process has evolved dramatically, it’s important to remember that they don’t make decisions in isolation.

With the growing distrust of advertising, people are influenced more than ever by the opinions of others.

As a result, the conversations that occur are the most important factors in determining brand decisions and dealer selection.

92% of people trust recommendations from friends and family above all other forms of advertising. - Nielsen Research

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We trust the people we know. We value their opinions. It’s about turning conversations into leads and leads into sales.

That’s the power of referrals.

62% of your customers know someone who will be buying a car within the next 90 days. - Joe Verde

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Most satisfied new car customers would give a referral, but don’t - Why?

Because 95% of sales people don’t ask. And most dealerships don’t have a formalized and measureable referral strategy that works month after month.

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The Challenge

The Solution

The Results

Converting conversations into new sales

The Friends and Family referral sales system

Salespeople using our system sell more cars

The Bottom Line

Customers feel appreciated.

Dealerships close more sales.

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Proven Business Model

It’s simple, it’s easy, and it really works…

1 Simple to use software

2 Easy to measure and track

3 Our dealerships experience solid sales growth

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0

5

10

15

20

25

Monthly Members Added and Sales

Salespeople

Bud S. David A. Derek S. Dino D. Frank R. Jackie C. John C. Mary-Lou S. Raymond B. Steve R. Tony L.

21

9

7

7

7

5

15

15

12

4

4

17

17

18

1111

2

2

0

10

20

30

40

50

60

Rewards Approved by Month


Sold Referrals (Rewards Approved) by Month


Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

MonthTotal Referrals Sold: 473 (Based on Delivery Date)


Month

Total Rewards: $48,250.00 (Based on Delivery Date)

Referral Rewards

Month


Referral Rewards Group Referral Rewards

Refe

rral

s So

ld

Refe

rral

s

25

21

42

32

48

36

5554

30

4249

39

0

1000

2000

3000

4000

5000

6000

$2,500$2,100

$4,200

$3,200

$4,800

$3,700

$5,700$5,500

$5,500

$3,000

$4,450 $4,900

$4,200

0

10

20

30

40

50

6039

3435 39

46

3240

40

53

40

30

46

24


0

1000

2000

3000

4000

5000

6000

$3,400 $3,500 $3,950$4,600

$3,250

$4,100$4,050

$5,400

$5,200$4,200

$5,400

$3,100

$2,400

5554

Members Added New Referrals Referral Sales

Rewards

Salesperson August 2013 August 2013

August 2013 August 2013

Bud S. 21

9

9 $900.00

David A. 7

1

9 $0.00

Derek S.

5

0

0 $0.00

Dino D. 15

4

4 $400.00

Frank R. 17

5

0 $0.00

Jackie S. 18

11

11 $1, 100.00

John C. 11

6

2 $200.00

Mary-Lou S. 17

15

15 $1, 500.00

Raymond B. 0

2

2 $200.00

Steve R. 7

4

4 $400.00

Tony L. 12

8

7 $700.00

Total 130

65

54 $5,500.00

Friends and Family Rewards Actual Sales Numbers

Monthly Summary Report August 2013


Monthly Referrals / Rewards Report 2013



0

5

10

15

20

25


Salespeople


21

9

7

7

7

5

15

15

12

4

4

17

17

18

1111

2

2

0

10

20

30

40

50

60









Month


Referral Rewards

Month



Refe

rral

s So

ld

Refe

rral

s

25

21

42

32

48

36

5554

30

4249

39

0

1000

2000

3000

4000

5000

6000

$2,500$2,100

$4,200

$3,200

$4,800

$3,700

$5,700$5,500

$5,500

$3,000

$4,450 $4,900

$4,200

0

10

20

30

40

50

6039

3435 39

46

3240

40

53

40

30

46

24


0

1000

2000

3000

4000

5000

6000

$3,400 $3,500 $3,950$4,600

$3,250

$4,100$4,050

$5,400

$5,200$4,200

$5,400

$3,100

$2,400

5554


Rewards



Bud S. 21

9

9 $900.00

David A. 7

1

9 $0.00

Derek S.

5

0

0 $0.00

Dino D. 15

4

4 $400.00

Frank R. 17

5

0 $0.00

Jackie S. 18

11

11 $1, 100.00

John C. 11

6

2 $200.00

Mary-Lou S. 17

15

15 $1, 500.00

Raymond B. 0

2

2 $200.00

Steve R. 7

4

4 $400.00

Tony L. 12

8

7 $700.00

Total 130

65

54 $5,500.00







0

5

10

15

20

25

Monthly Members

Added and Sales

SalespeopleBud S. David A. Derek S. Dino D. Frank R. Jackie C. John C. Mary-Lou S. Raymond B. Steve R. Tony L.

21

97

77

5

15

15 12

4

4

17

1718

11 11

22

0

10

20

30

40

50

60

Rewards Approved by MonthRewards Approved by Month






Month

Total Referrals Sold: 473 (Based on Delivery Date)

Month


Month


Referral Rewards

Month



Refe

rral

s So

ld

Refe

rral

s

2521

42

32

48

36

55 54

30

42

49

39

0

1000

2000

3000

4000

5000

6000

$2,500 $2,100

$4,200

$3,200

$4,800

$3,700

$5,700 $5,500

$5,500

$3,000

$4,450

$4,900

$4,200

0

10

20

30

40

50

60

39

3435

39

46

32

40 40

53

40

30

46

24


0

1000

2000

3000

4000

5000

6000

$3,400$3,500

$3,950

$4,600

$3,250

$4,100 $4,050

$5,400

$5,200

$4,200

$5,400

$3,100$2,400

55 54

Members Added New Referrals Referral Sales Rewards

Salesperson August 2013 August 2013 August 2013 August 2013

Bud S. 21 9

9 $900.00

David A. 7 1

9 $0.00

Derek S. 5

0 0 $0.00

Dino D. 15 4

4 $400.00

Frank R. 17 5

0 $0.00

Jackie S. 18 11

11 $1, 100.00

John C. 11 6

2 $200.00

Mary-Lou S. 17 15

15 $1, 500.00

Raymond B. 0 2

2 $200.00

Steve R. 7 4

4 $400.00

Tony L. 12 8

7 $700.00

Total 130 65

54 $5,500.00







0

5

10

15

20

25


SalespeopleBud S. David A. Derek S. Dino D. Frank R. Jackie C. John C. Mary-Lou S. Raymond B. Steve R. Tony L.

21

97

77

5

15

1512

4

4

171718

11 11

22

0

10

20

30

40

50

60

Rewards Approved by MonthRewards Approved by Month

Sold Referrals (Rewards Approved) by MonthSold Referrals (Rewards Approved) by Month



Month


Month


Month


Referral Rewards

Month



Refe

rral

s So

ld

Refe

rral

s

2521

42

32

48

36

55 54

30

42

49

39

0

1000

2000

3000

4000

5000

6000

$2,500$2,100

$4,200

$3,200

$4,800

$3,700

$5,700 $5,500

$5,500

$3,000

$4,450$4,900

$4,200

0

10

20

30

40

50

60

3934

35

39

46

32

40 40

53

40

30

46

24


0

1000

2000

3000

4000

5000

6000

$3,400$3,500

$3,950

$4,600

$3,250

$4,100 $4,050

$5,400$5,200

$4,200

$5,400

$3,100$2,400

55 54

Members Added New Referrals Referral Sales Rewards

Salesperson August 2013 August 2013 August 2013 August 2013

Bud S. 21 9 9 $900.00

David A. 7 1 9 $0.00

Derek S. 5 0 0 $0.00

Dino D. 15 4 4 $400.00

Frank R. 17 5 0 $0.00

Jackie S. 18 11 11 $1, 100.00

John C. 11 6 2 $200.00

Mary-Lou S. 17 15 15 $1, 500.00

Raymond B. 0 2 2 $200.00

Steve R. 7 4 4 $400.00

Tony L. 12 8 7 $700.00

Total 130 65 54 $5,500.00







0

5

10

15

20

25


Salespeople


21

9

7

7

7

5

15

15

12

4

4

17

17

18

1111

2

2

0

10

20

30

40

50

60










MonthTotal Rewards: $48,250.00 (Based on Delivery Date)

Referral Rewards



Refe

rral

s So

ld

Refe

rral

s

25

21

42

32

48

36

5554

30

42

49

39

0

1000

2000

3000

4000

5000

6000

$2,500$2,100

$4,200

$3,200

$4,800

$3,700

$5,700$5,500

$5,500

$3,000

$4,450$4,900

$4,200

0

10

20

30

40

50

60

39

34 35 3946

3240

40

53

40

30

46

24


0

1000

2000

3000

4000

5000

6000

$3,400 $3,500$3,950

$4,600

$3,250

$4,100 $4,050

$5,400

$5,200$4,200

$5,400

$3,100

$2,400

5554


Rewards



Bud S. 21

9 9

$900.00

David A. 7

1 9

$0.00

Derek S.

5

0 0

$0.00

Dino D. 15

4 4

$400.00

Frank R. 17

5 0

$0.00

Jackie S. 18

11 11

$1, 100.00

John C. 11

6 2

$200.00

Mary-Lou S. 17

15 15

$1, 500.00

Raymond B. 0

2 2

$200.00

Steve R. 7

4 4

$400.00

Tony L. 12

8 7

$700.00

Total 130

65 54

$5,500.00







0

5

10

15

20

25


Salespeople


21

9

7 7 7

5

15 15

12

4 4

17 1718

11 11

2 2

0

10

20

30

40

50

60





Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec





Referral Rewards



Refe

rral

s So

ld

Refe

rral

s

25

21

42

32

48

36

55 54

30

42

49

39

0

1000

2000

3000

4000

5000

6000

$2,500$2,100

$4,200

$3,200

$4,800

$3,700

$5,700 $5,500

$5,500

$3,000

$4,450$4,900

$4,200

0

10

20

30

40

50

60

3934 35

39

46

32

40 40

53

40

30

46

24

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0

1000

2000

3000

4000

5000

6000

$3,400 $3,500$3,950

$4,600

$3,250

$4,100 $4,050

$5,400$5,200

$4,200

$5,400

$3,100

$2,400

55 54

Members Added New Referrals Referral Sales RewardsSalesperson August 2013 August 2013 August 2013 August 2013

Bud S. 21 9 9 $900.00

David A. 7 1 9 $0.00 Derek S. 5 0 0 $0.00

Dino D. 15 4 4 $400.00

Frank R. 17 5 0 $0.00

Jackie S. 18 11 11 $1, 100.00

John C. 11 6 2 $200.00

Mary-Lou S. 17 15 15 $1, 500.00

Raymond B. 0 2 2 $200.00

Steve R. 7 4 4 $400.00

Tony L. 12 8 7 $700.00

Total 130 65 54 $5,500.00

Friends and Family Rewards Actual Sales NumbersMonthly Summary Report August 2013

Friends and Family Rewards Actual Sales NumbersMonthly Referrals / Rewards Report 2013 Friends and Family Rewards Actual Sales Numbers


PowerfulPerformanceMetrics

®

Here’s What Bud Lauria Says...

Spectacular referral program! Our customer database is our most powerful tool. By rewarding customers for sending in their friends, family, co-workers, etc., we have created our own little army of deputized salespeople and the benefits show in our results. The Friends and Family Rewards Program allows us to administrate our referral program efficiently and effectively.

Bud LauriaGeneral Manager / PartnerLauria Hyunda

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That’s why it works!

The Friends and Family rewards program is an

effective, easy to use service that lives up to its claims. As a dealer, I can easily track the performance of the sales advisors and their customers. Unlike other programs on the market, Friends and Family is simple to use and easy to understand. That’s why it works!

Francine Floreani, H.B.CommDealer Principal/ General ManagerGreat Lakes Honda

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We couldn’t be happier!At the Finch Auto Group, the first thing that struck us about the Friends & Family

program was the minimal investment in time and resources required for the program

to really take off. We’ve been able to engage our salespeople, employees and valued

customers not only to promote their preferred brands, but also our Dealer Group!

The program allows us to track every referral easily and the cross-dealership referral

component has given our employees a tremendous incentive to refer their friends and

family members to the other brands that they are interested in. This feature has had

a huge impact in allowing us to keep more business in-house. Needless to say, this

system has really streamlined the process for our accounting departments!

Thanks to Friends & Family, we’re not only selling more cars, but we’re delivering

a better customer experience! The program has eliminated our dependence on

our salespeople awkwardly asking for referrals, a step that many chose to ignore

altogether. They are now able to easily engage their customers with the excitement of

a cash reward and the incredible ease-of-use of the Friends & Family program. The

results keep pouring in, and we couldn’t be happier!

Jordan Finch Finch Chev

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Sales Pros Know The Value Of Referrals

Best Referral Program ever invented!Why am I excited? It’s because I believe in this program so strongly. It’s just the best form of advertising you could possibly have. Better than half of my business is based on the Friends and Family Rewards Program.

Mary-Lou SlobodianPerformance Hyundai Awarded GOLD for Best Hyundai Sales Consultant Worldwide

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Program Deliverables

• Simple to use web-based software

• Proven methodologies and engagement tactics

• Effective POS marketing material

• Branded multi-function VISA rewards card

• Ongoing training and coaching

• Secure data with multi-level password protection

• Real-time metrics and powerful analytics

• Promotions and exclusive offerings

®

Please contact us for pricing

®

Let’s get started.

Your billboard in their wallet or purse!

www.friendsandfamilyrewardsprogram.com

Toll free 1-877-336-3536

Canadian Headquarters12 - 111 Fourth Ave, Suite 348

St.Catharines, ON CanadaL2S 3P5

American Headquarters1623 Military Road #812Niagara Falls, NY, USA

14304 1745

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