FT Asset Management - introduction
5 Global Editions
FT Managed Funds Service
FT.com
Pensions & Investment Events
Pensions Titles
dpn print advertising options
• Spotlights/ sponsored article in dpn:
- 2 page article on topical theme of client’s choice including contact box and logo
€ 18,500
• dpn Advertising options:
• Double page spread € 17,500• 1 full page colour advert: € 9,250• 1 half page colour advert: € 6,000• Quarter page € 4,250• Cover wrap € 25,000• Belly band € 17,500• Belly band glued into DPS € 30,000• Flying page € 25,000• Bookmark € 15,000• Tip-ons: Price on application
dpn supplement/ dossier Sponsorship
• Full Sponsorship Package
– 2 pages editorial comment– Full page colour ad– Sponsor logo on front cover of supplement– 50 word sponsor profile including key contact details + logo
• Price: €20,000
• content will be drawn from dpn and our network of freelance experts as well as from providers
dpn Roundtable Sponsorship package
Print:
dpn Roundtable discussion:dpn Roundtable discussion:
• High-level discussion on a chosen topic between industry experts, chaired by the editor.
• dpn roundtable package to include:
– One representative from sponsor to take part in a roundtable discussion
– Roundtable write up to include 6-8 pages editorial
– Consultation on the main discussion topic, the drawing up of a provisional agenda etc
– Consultation on selection of participants (institutional investors)
– One full page colour advertisement within the write-up of the roundtable
– Electronic copy of the write-up (for sponsor’s own marketing)
– Corporate logo in article
– Joint sponsorship (Min 2 other sponsors) rate: € 17,000
– Exclusive sponsorship rate: POA
– Online extensions outlined later in this document.
dpn Roundtable calendar / schedule 2012*
• Asset Management topics:
• • April/May• Real Estate• Bond Management
• June/July• Absolute Return
• August/September• Administration/Global Custody•• October/November • Emerging Markets• Risk Management
Bonus Issue Bond Management
• December/January• Sustainable Investment• infrastructure
• Pensions Management topics to be included:
• - risk based equity regulation• - pension pooling
– *subject to change
Offering 3 different advertising positions; Banner, Skyscraper & Button. This website is used regularly to catch up on what is happening and what has happened within the German pensions industry.
Page Impressions – 5,378
Ad Impressions – 16,134
Unique Users – 2,292
Visits – 2,838
Pages Per Visit – 1.89
DPN-Online
dpn–online.com advertising options
• dpn-online.com reaches 3,500 pension fund trustees and institutional investors every month.
• This is a niche high – value audience, very engaged in DPN content
• digital advertising:• Skyscraper € 3,000 (monthly)• Leaderboard € 2,000 (monthly)
Leaderboard
Skyscraper
• Print + online roundtable extension:– Edited video to appear on dpn-
online, linked to print roundtable package.
– Video to consist of follow up interview with sponsor expert following the completion of the full roundtable. Full roundtable won’t be videoed.
– Possibility for further promotion on FT.com with co-brand traffic driver advertising targeted at institutional investors within the German market (additional budget).
– Live for 2 months
– €25,000 (Print + Online)
dpn online option 1: Roundtable print + digital package
Client advertising
Video interview with sponsor to be incorporated into the roundtable editorial piece on dpn-online.
dpn online option 2: Micro site hosted by dpn-online.com
To secure higher traffic and increase interest from our audience we suggest hosting a themed micro site instead of a sponsored article. This translates into:
– Video interview with client expert on theme to be agreed with dpn editorial.
– Dpn-online to host professionally edited interview within micro site on dpn-online. Micro site to be focused on key investment/pensions theme to be agreed with FT editorial.
– On the micro site one client sponsored article – supplied by client in German.
– On the micro site at least one dpn editorial article on the same theme i.e. emerging markets (agreed with dpn editorial)
– A button on dpn-online.com homepage to link to micro site: i.e. ‘dpn’s page on emerging markets’
– Sponsor owns leaderboard and skyscraper positions on the micro site
– 1 half page ads in dpn to promote the micro site – Rate: € 8,000 (2 - months)
This is an example of a GSAM micro site we carried with npn-online.com.
Client advertising
Client Ad
Client’s expert in edited video interview
dpn-online.com: Option 3 – sponsored article example:
The following options will allow the sponsor
to have a dominant e-campaign in
co-op with dpn-online.com:
- sponsored article with picture - prime position on dpn website- €4,500 (2 months)
The sample on the right has been taken
from a GSAM campaign on the npn website
Production schedule 2012 for dpn
dpn Materials deadline Materials deadline Publication date
(sponsored editorial) (advertising)
Feb/March 30st January 13th February 27th February
April/May 2nd April 16th April 30th April
June/July 4th June 18th June 2nd July
August/September 20th August 3rd September 17th September
October/November 8th October 22nd October 5th November
Bonus issue
December/January
29th October
19th November
12th November
3rd December
26th November
17th December
ADVERTISEMENT &LOOSE INSERT SPECIFICATIONS
• Full page type area 266 x 178 mm
• Full page trim size 297 x 210 mm
• Full page bleed size 303 x 216 mm
• DPS type area 266 x 390 mm
• DPS trim size 297 x 420 mm
• DPS bleed size 308 x 426 mm
• Half horizontal 130 x 192 mm
• Half vertical 274 x 92 mm
• Half DPS 130 x 402 mm
• Quarter vertical 130 x 92 mm
• Quarter horizontal 65 x 192 mm
For more information contact:
Name: Eve BucklandTelephone: +44 (0)207 775 6324Email: [email protected]
www.ft.com