2014

zarla ludinDirector of Insights

Motivate DesignUXPA 2014 - London

we study people.

we examine ourmaterial world

to learn about ouremotional world

cleaning products.

by…proving to our families we cleaned.

SCENTED CLEANSERS

LOVE

by…minimizing the burden of cleaning.

PAPER TOWELS

LOVE

we probably can’t predict future cleaning products.

we can probably predict emotions.CONTROL DELIGHT

CONFIDENCE AUTHENTICITY

GOOGLE SEARCH

CONTROL

by…getting immediate gratification.

CONTROL

By…seeking objective openness.

GPS

CONFIDENCE

By…distributing decision-making.

CONFIDENCE

By…living without necessary evils.

GROUPON

DELIGHT

By…giving ourselves permission.

DELIGHT

By…segmenting our world.

AIR BNB

AUTHENTICITY

By…sharing a part of ourselves.

AUTHENTICITY

By…relinquishing ownership.

our practice.

facts

OBSERVATIONAL SCIENCES

differences

ourselves

futures

?

we examine ouremotional world

to learn about ourmaterial world

OUR EVOLUTION

Curious Creative Credible