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. . . .A. . . .
PRESENTATION
. . .ON. . .
MAHINDRA
SWARAJ
Submitted by:
Gagan Sandhu (209)
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CONTENTSsawraj INDIA
. . . . . India History
. . . . . Tractor Ind. Overview
. . . . . Company Profile
. . . . . Director of Boards
. . . . . Swaraj Now Mahindra
Some Other points
. . . . . Capital Structure
. . . . . Product Range
. . . . . SWOT
Swaraj Ratio Analysis
. . . . . History
. . . . . Strategies
. . . . . Toyota SWOT
A Case Study
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ABOUT INDIA
Population : over 1.18 billion(2nd )
Geographical Area : 3,287,590 km sq
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INDIAN TRACTOR INDUSTRY
Eicher Motors was the first Indian company to make
India's very first tractor. On 3rd September, 1960 the
company rolled out the first indigenously built tractor of
the country from its Faridabad factory. The birth of the
company dates back to 1948, when Good earth company
was set-up for the sales and service of imported tractorsin India.
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INDIAN TRACTOR INDUSTRY
The Indian tractor industry is the largest in the world and
accounts for one third of the global production.
Current capacity of the Indian tractor industry is 400,000 units
while the sales stands at 310,000 units per year.
Major players include M&M Ltd, Tractor and Farm Equipment
Ltd, International Tractors Ltd, Punjab Tractors Ltd and John
Deere.
93% of the demand comes from 12 major states, of which UP
is the largest market.
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COMPANY OVERVIEW
It was 27 June 1970 that PTL (Punjab Tractors Limited) was
established with the dual purpose of industrial and agricultural
growth. The Punjab Tractors Limited is an organization manufacturing
tractor namely SWARAJ .
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SHARING
4,52,000 No. of equity shares subscribed for by promoters, etc.
85,000 No. ofEquity Shares allotted to Indian Govt.
5,63,000 No. ofEquity shares offered to the public in August 1972.
2,550 forfeited equity shares either reissued or forfeiture annulled
in 1979.
4,40,000 bonus equity shares issued in 1980
15,016 Pref. shares redeemed in 1985.
9.5% pref. shares redeemed on 7th November, 1987.
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BOARD OF DIRECTORS
Fujio Cho ChairmanKatsuhiro Nakagawa Vice Chairman
Katsuaki Watanabe President
Tokuichi UranishiEx
ecutive Vice President
Tetsuo Hattori Managing Director
Hideaki Miyahara Corporate Auditor
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Swaraj Now Mahindra
In August 2008, the PUNJAB TRACTORS LIMITED was
taken by MAHINDRA & MAHINDRA LIMITED & PTL
becomes Pvt. Limited Company. So PTL is now a part of M
& M Group.Mahindra owns a majority stake in Punjab Tractors Limited
and had earlier acquired 63.33% stake in PTL in July 2007.
MHFL, a wholly owned subsidiary of M&M, currently holds
1.31% of PTL, and is also in the process of being mergedinto M&M.
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TOYOTA INDIA
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MEMBERS OF SWARAJ FAMILY
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Toyota Kirloskar Motor Pvt. LTD
Toyota cars came to India in 1997 throughcollaboration with the Kirloskar group As a j oint
venture between Kirloskar Group and Toyota Motor
Corporation, Toyota KirloskarMotor Private Limited.
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TOYOTA INDIA HISTORY
Date OfEstablishment October 6, 1997
Chairman Mr. Ryoichi Sasaki
V. Chairman Mr. Vikram S K
Managing Director Mr. H. Nakagawa
Deputy MD's Mr. Sandeep Singh
DMD, Commercial Mr. Shekar
Paid-In Capital Rs. 7 billion
Shareholders TMC (89% equity)
KG (11% equity)
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AUTOMOBILES
Toyota Qualis . . . . . .
. . . . . . Toyota Corolla
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Toyota Camry . . . . . .
. . . . . .Toyota Prado
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Toyota Innova. . . . . .
Toyota Landcruiser. . . . . .
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Toyota Fortuner
. . . . .
Toyota Prius
. . . . .
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STRATEGIES IN INDIA
Sales Strategy of Toyota in India
By 2010, the company expects its sales to grow more
than 15 percent from 2009, when it had sold 55,497 cars.The Indian unit of Toyota Motor Corp, expects to double
its sales in the next five to seven years, powered by its
Etios cars to be launched at the end of this year
Toyota Kirloskar, in which Toyota has a 89 percent equitystake, is expanding its dealership network to about 150
dealers by the end of this year.
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Diesel cars strategy
The world's largest carmaker, Toyota is evaluating options
to introduce a diesel version of its small car to be
launched in the Indian market by 2011.
We are keenly studying the diesel option for the small
car to be launched by 2011. It will depend on the market
and the government regulations regarding diesel engines
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Planning to Change Sourcing
Strategy
The company is changing its sourcing plans in
the country and intends to change the
components and equipment sourcing to
reduce its import costs. We will continue toimport from Japan ... some imports will happen
from Thailand, Taiwan and Indonesia and some
components will be locally sourced
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Small Car Strategy
The small car has, incidentally, been planned
for BRIC economies . To that extent, India
could end up being one of the importantmanufacturing hubs globally on the lines of
Thailand for the Innovative International
Multipurpose Vehicle project.
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TOYOTA UNITED STATES
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TOYOTA USA HISTORY
Toyota Motor Sales, U.S.A., Inc., was formed October 31, 1957
establishing its headquarters in a former Rambler dealership in
Hollywood, California. Sales began in 1958 and totaled a modest 288
vehicles . . . . 287 Toyopet Crown sedans and one Land Cruiser.
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TOYOTA USA STRATEGIES
Strategy for Growth . . . . . .
Tohaveasuccessfulstrategyforgrowth,
businessesmustfirstfind, evaluateand select
astrategytocaptureapotentialmarket. Since
itentered to American carmarket in 1967,Toyotahas developed a diversebusiness
portfolio with itsexistinglineofcarsas wellas
brandssuchasLexusand Scion.
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Toyota recall strategy . . . . . . .
Toyota Motor, its reputation tarnished by
recalls of millions of vehicles, scrambled to
reassure customers it has not sacrificed
safety to be world number one. it hadstarted shipping parts to US dealers to
repair the millions of vehicles recalled due to
sticking accelerator pedals.
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Toyota's Defense Strategy
Toyota is a Japanese company but
Japanese workers are no where to be
seen in the ads. Toyota has suddenlybecome all about American jobs for
American workers. Never mind that the
profits flow to Tokyo.
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SWOT
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. . . . . . . A Case Study
. . . . .Just in timeJust in time
Toyota dedicates its major portion of finances and
human power to well manage the operations in the
organization. Toyota works on just in time strategy.
By following this strategy Toyota tries to minimizethe efforts required in inventory control and
management.
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Toyota schedules its day to day operations on the basis ofstrict market analysis reports, which makes the company
able to predict about the demand for the finished goods inthe market. Operations mangers in Toyota use manyforecasting methods, mathematical models and analyticaltools to locate the actual figures of the market. On thebasis of these figure operation mangers make day to day
decision about traffic of inventory in the production plant.Operation mangers plan their inventory schedule in a way,so that no inventory gets accumulated in stores of Toyota.Each day material that comes in a plant get consumed for
production purpose and finished goods gets distributed tooutlets on the same day, so there is no accumulation of inventory at all. This reduces the cost required for storageof inventory. This strategy makes Toyota, a leader in the
automobile industry.
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