TREND 6 OF 7:THE RISE OF SOCIAL GAMIFICATION
Saturday, December 1, 2012
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Gamification is important because of engagement.
Like with branded entertainment, this is a way to cut through the clutter.
It is not important to for your gamification strategy to look like a game. It is important that it works like one.
Saturday, December 1, 2012
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What consumers really want:
Saturday, December 1, 2012
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Status Access Power Stuff
What consumers really want:
Saturday, December 1, 2012
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Status Access Power Stuff
Achiever Killer Social Explorer
What consumers really want:
What drives consumers to act:
Saturday, December 1, 2012
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Give incentives and rewards to get consumers to do what you want them to do.
Shopping at the mall can be more about socializing than shopping.
Examples: Foursquare, LinkedIn, The Office, Zynga, Mini Cooper, A local gym
Saturday, December 1, 2012
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Jeremiah Owyang
Some inspiration, ideas and research from:
Thomas Baekdal
McKinsey
ComScore
Altimiter Group
Richard Bartel
Gabe Zicherman Roger McNamee
Saturday, December 1, 2012
Saturday, December 1, 2012
Questions?
Mike Roberts
Blog: www.AllegorieDesign.com@MrobertsOnline
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