Engagement & Achievementsprovide the customer with a dose of dopamine.
Building a communityis the way to create your own army
of “brand advocates”.
Step 3: Reach a compromise between simplicity& complexity.
Step 4: Make only several features of your app generally accessible. All the extra functionality should be unlocked via gamification driven engagement.
Step 5: Make social sharing a challenge –promise a reward or extra-status for it.
Step 6: Encourage competition among users. Allow them to challenge friends and share achievements.
Step 7: Grant users with rewards for inviting their friends to the app and set loyalty bonuses.