Methodology for Developing a Dynamic Online Marketing Program
presented to
Traffic + Conversions = $
Key Objectives: • market research • traffic to content • convert leads
Market Research • envision future • develop goals and action plans• keyword research• buyer personas• content development • promotion planning
Market Research Resources • Google Alerts• Google Keyword Tool• Google Docs• Google Reader • Quantcast• Compete • YouTube Insites for Audience • eHow
Market Research Examples
Market Research Examples
Market Research Examples
Market Research Examples
Traffic to Content Traffic Sources • drive traffic from "high authority" sitesto squeeze page• opt-in is exchangedfor content• use autorespondersto build lists
Traffic to ContentContent Types • email• webinars• multimedia• white papers• newsletters• social media• forums
Traffic to Content Examples
Traffic to Content Examples
Traffic to Content Examples
Traffic to Content Examples
Convert Leads • marketing automation • segmentation • lead scoring • lead nurturing • metrics and analysis
Convert Leads - Resources • Posterous, Squidoo
o marketing automation• Aweber, Mailchimp
o list segmentation, lead scoring & nurturing• Google Analytics
o web site metrics
Convert Leads - Resources • Posterous
o marketing automation
Convert Leads - Resources • Mailchimp
o list segmentation, lead scoring & nurturing
Convert LeadsResouces • web site metrics
GBSA Google Analytics Account