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Standing Out from the Crowd What it takes to be different
when most employer brands end up the same
Richard MosleyVP StrategyUniversum
@rimosley
#GDSummit
It’s not so easy to be different
#GDSummit
1st – Visual Identity
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Teamwork
Empowerment
Performance
Career
Status
Learning
Purpose
Innovation
2nd - Brand Positioning
#GDSummit
Cleanliness
#GDSummit
Empowerment
Teamwork
Performance
Career
Status
Learning
Innovation
Purpose
2nd - Brand Positioning
#GDSummit
3rd – Signature Experiences
#GDSummit
From People Management Processes…to Employer Brand Experiences
If you want to stand out…
BE DIFFERENT
#GDSummit
LEGO seeks to attract people who think differently
#GDSummit
And strives to deliver an on-brand experience
#GDSummit
HR Revolution is in the Air
#GDSummit
Standing Out From the Crowd
#1 - Look different
#2 - Talk different
#3 – BE different
#GDSummit#GDSummit
Questions? #AskGDSummit
Richard MosleyVP StrategyUniversum
@rimosley