• Gen Y (Millennials) are often referred to as the “Trophy Kids”
• Trend in sports and other activities reward children based on participation
• Both target audience and performers are Gen Y
Audience
• Gen Y
• Largest cohort since the Baby Boomers
• Most educated and diverse generation
• Thrive on customization and music recommendation services (Pandora)
• Gen Y has responded to the revival of indie music
• Stay connected to favorite artists through Facebook, Twitter and Instagram
Locations
House of Blues
House of Blues
Dallas, TX
Most sought after space in the Metroplex
General Admission/Seating
Capacity 2000- Main Music Hall capacity 1600
The Metro Theater
Sydney, Australia
Sydney’s leading independent rock venue
General Admission
Total Capacity: 1500
Landmark venue for both international and local
acts
House of Blues PresentsTrophy Kids Tour
Coldplay/FloMachine/OfMonMenHouse of Blues Dallas
2200 N Lamar, Dallas TX Fri June 21 2013 DRS 7pm $6$65.0
0
Lineup
Of Monsters and Men
• Indie folk band from Ireland
• Considered by Billboard as one of the best bands to surface in America (2012)
• iTunes: #17 on Top Alternative Albums
(Released March 2012)
• Australia iTunes: #5 on Top Alternative Albums
Florence + The Machine
• Recording name of Florence Welch
• Music is referred to as soul inspired indie rock
• iTunes: #47 on Top Alternative Albums
(Released Ausgust 2012)
• Australia iTunes: #17 on Top Alternative Albums
Coldplay• Band formed in 1997
• Don’t allow music to be used for media endorsements
• iTunes: Mylo Xyloto #75 on Top Alternative Albums
- 3 other albums in the top 200
• Australia iTunes: #32 on Top Alternative Albums (Released October 2011)
• Intimate
• Colorful
• Energetic
• Infectious
• Impulse to put your hands up in
the air
Merchandise
Promotion
• Promotion will be done through the venue(s) and artists Twitter and Instagram accounts, brand
ambassadors and Radio
• #trophykidsdallas and #trophykidssydney connect audience to the show via Twitter and Instagram
• Brand ambassadors will go to college campuses in DFW area and Sydney to promote tour
• Popular alternative radio stations run commercial promoting the tour
MerchandisingPlan
Gross Sales $4,708,620 100%
Customer Returns & Allowance $46,620 1%
Net Sales $4,662,000 99%
COGS $3,216,780 69%
Gross Margin $1,398,600 30%
Procurement costs $466,200 10%
Adjusted Gross Margin $932,400 20%
Overhead/Expenses $699,300 15%Operating Profit $233,100 5%
Other Income/Expenses $597,000 13%
Net Profit Before Taxes (Total) $830,100 100%
Physical Location NP $332,040 40% Promotion NP $207,525 25% Artist’s NP $166,020 20%
Our NP $124,515 15%