Georgia State Council WebinarJuly 9, 2015
Phyllis Shurn-Hannah, SHRM-SCP Northeast Region Field Services Director
Rushe Hudzinski SHRM-SCP, SPHR, GPHRState Director Elect
Sally Roberts SHRM-SCP, SPHRState Director
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AgendaItem Presenter Position
Welcome Sally Roberts State Director
Roll Call Judy Spencer Secretary
Membership Update Paula Kitchens Membership Chair
SHRM Update Phyllis Shurn-Hannah Field Services Director
Student Membership Eunice Glover College Relations
State Conference Rushe Hudzinski State Director Elect
Government Affairs Sarah Lamar Legislative Director
Calendar Sally Roberts State Director
Best Practices/Updates Sally Roberts Open
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Roll CallJudy Spencer, SHRM-SCPSecretary
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Membership ChairPaula Kitchens, SHRM-CPMembership Chair
Paula P. Kitchens, [email protected]. O. Box 213089 - Augusta, GA 30917-3089706-854-6155 x 1250 or fax 706-261-1222
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SHAPE
Chapter Number Chapter Name Dec-14 Jan-15 Feb-15 Mar-15 Apr-15
Change from Dec
14
% change from Dec
15
Star/SuperStar Designation for
Month Chapter Size
Total # Mbrs in Chapter
# of Multi Members
# LMOs in Chapter
2015 Audit Month
Chapter Affiliation
%age2014 Excel
Award
0037 Athens Area SHRM 22 22 21 20 20 -2 -9.09% S 32 1 11 65.63% N/A
0043 Central Savannah River Area SHRM (CSRA) 112 111 105 104 101 -11 -9.82% L 403 2 300 25.56% Platinum
0070 SHRM-Atlanta 997 986 979 1,009 987 -10 -1.00% SM 2297 38 1,272 44.62% Silver
0112 The Savannah Area SHRM 107 106 101 100 99 -8 -7.48% M 218 7 112 48.62% Gold
0128 SHRM-Columbus Area 137 136 135 141 135 -2 -1.46% M 195 2 58 70.26% Bronze
0140 Greater Valdosta Area SHRM Chapter 28 28 27 25 26 -2 -7.14% M 135 3 106 21.48% N/A
0154 Middle Georgia SHRM 53 49 46 44 45 -8 -15.09% S 86 2 39 54.65% Gold
0157 Northwest Georgia SHRM 28 28 27 26 26 -2 -7.14% S 49 0 23 53.06% Silver
0239 West Georgia SHRM 25 24 22 24 24 -1 -4.00% S 71 3 44 38.03% N/A
0335 Laurens HR Assn. 19 20 20 20 19 0 0.00% S 37 0 18 51.35% N/A
0474 Golden Isles SHRM 19 19 19 19 19 0 0.00% S 28 2 7 75.00% N/A
0520 Greater Rome Chapter 26 26 26 26 25 -1 -3.85% S 87 2 60 31.03% N/A
0588 Statesboro Area SHRM 18 18 19 19 18 0 0.00% S 51 3 30 41.18% Silver
0622 Greater Henry Cty Chap.of SHRM 49 48 46 40 39 -10 -20.41% S 93 2 52 44.09% N/A
0623 Southwest GA SHRM/Albany 30 30 30 30 30 0 0.00% S 46 1 15 67.39% Silver
0624 Foothills of Georgia 45 43 44 44 43 -2 -4.44% S 52 2 7 86.54% Gold
0736 Thomasville Area SHRM 23 24 24 24 23 0 0.00% S 46 1 22 52.17% N/A
0739 Allatoona SHRM 24 23 23 23 23 -1 -4.17% S 46 5 18 60.87% N/A Grand Total 1,762 1,741 1,714 1,738 1,702 -60 -3.41% 3,972 76 2,194 44.76%
~ Chapters must meet their current minimum chapter affiliation standards in order to be eligible for Membership Star or SuperStar recognition and Chapter Financial Support Payments (CFSP). ~ This report represents SHRM members in chapter’s only, primary designation, NOT total chapter membership. ~ Primary designation denotes chapter members, belonging to more than one chapter that designate the particular chapter as primary. SHRM members can only designate one primary chapter. ~ CFSP is based on the number of professional/general/associate SHRM members primarily coded to the chapter at the end of the payment period.
GEORGIA Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 Chg 2014 % chg In Chap %age SHRM Members in Chapters 1,762 1,741 1,714 1,738 1,702 -60 -3.41% 22%
SHRM Members At-Large 5,680 5,850 5,860 5,967 5,901 221 3.89% 78%SHRM Members in State 7,442 7,591 7,574 7,705 7,603 161 2.16%
negative0 - 2.99% Star
COLLEGE RELATIONS 12/31/14 4/30/15 3% + SuperStar# of Student Chapters 4 4# of Members in SHRM Student Chapters 120 104# of SHRM Student Members At-Large 634 682# of Total SHRM Student Members in State 754 786
SCORECARD INFORMATION
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Paula Kitchens SHRM-CPMembership Focus
Confirming your membership numbers with SHRM – Value: revenue & impacts your SHAPE: What
is the $ amount chapters receive for each SHRM member?
Ways to Recruit Members– Request At Large List: How to find the form
and appropriate use
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Phyllis Shurn-Hannah, SHRM-SCPValue of SHRM Membership
SHRM Update
– CLIF due 1 month prior to the end of your fiscal programming year
– 2015 Volunteer Summit, Washington, DC; November 19th – 21st
– CLIF/SCLIF December 1, 2015– Preferred Providers
Communicating the Value of SHRM Membership to your Chapter Members
– Tool kit on the VLRC
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What is ?
Understanding Your Value Proposition
Value is a Perception
“The message . . . is that no
company can succeed today by trying to be all things to all people. It must instead find the unique value it alone can deliver to a chosen market.”
Treacy and Wiersema, The Discipline of Market Leaders, page xiv
FEATURE
Continuing Education Programs
Certification Programs
Members-Only Discounts
Newsletter or eNewsletters
Monthly Magazine/Journal
Webinars
Face-to-face lunches/dinners/meetings
FEATURE BENEFITS
Continuing Education Programs Keeps you knowledgeable and relevant as a professional
Certification Programs Validates your capabilities
Members-Only Discounts Saves you $$$$$$$
Newsletter or eNewsletters Easy access to timely information
Monthly Magazine/Journal Covers the hottest topics and trends around <your profession> in your area
Webinars Convenient learning at your fingertips
Face-to-face lunches/dinners/meetings Networking with other professionals like you to discuss and solve common problems
FEATURE BENEFITS AVOIDANCE
Continuing Education Programs
Keeps you knowledgeable and relevant as a professional Missing out on essential knowledge for professionals
Certification Programs Validates your capabilities Getting passed over for a higher position
Members-Only Discounts Saves you $$$$$$$ Paying too much somewhere else!
Newsletter or eNewsletters Easy access to timely information Wasting time searching for critical information
Monthly Magazine/Journal Covers the hottest topics and trends around <your profession> in your area Not being on top of major employer concerns
Webinars Convenient learning at your fingertips Costs of travel, room and board for educational needs
Face-to-face lunches/dinners/meetings
Networking with other professionals like you to discuss and solve common problems
Working in isolation on key issues that would benefit from multiple viewpoints
FEATURE BENEFITS AVOIDANCE EMOTIONAL DRIVERS
Continuing Education Programs
Keeps you knowledgeable and relevant as a professional
Missing out on essential knowledge for professionals Gain confidence in your abilities
Certification Programs Validates your capabilities Getting passed over for a higher position Becoming an authority in my field
Members-Only Discounts Saves you $$$$$$$ Paying too much somewhere else! Good steward of organization money
Newsletter or eNewsletters Ongoing access to timely information
Wasting time searching for critical information
Allows you more time to spend on the things that really matter
Monthly Magazine/JournalCovers the hottest topics and trends around <your profession> in your area
Not being on top of major employer concerns Being on the cutting edge of the profession
Webinars Convenient learning at your fingertips
Costs of travel, room and board for educational needs You can become an expert in a specific area
Face-to-face lunches/dinners/meetings
Networking with other professionals like you to discuss and solve common problems
Working in isolation on key issues that would benefit from multiple viewpoints
Making professional friendships that last a lifetime
How to Grow Prospective Members:
– Run a member-get-a-member promotion
– Encourage current members to bring a colleague
– Get in touch with lapsed members− Reach out to local universities
How to Grow Prospective Member List: Events and Promotions
– Invite local employment attorneys to speak
– Hold a value-driven webinar
– Partner with other local associations
– List your upcoming events online
– Consider changing the time of an event
Successful Practices
How to Grow Prospective Member List: Website and E-mails– Create an e-mail signup form/box.
– Encourage your current email subscribers to share your emails
– Include a “Subscribe” link
– E-mail Signature
How to Grow Prospective Member List: Social Media– LinkedIn messages. Search and message local HR professionals directly.
Be professional and be personal. – Share content on your social media pages and encourage sharing
Successful Practices
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PARTNERING CAN MAKE THE DIFFERENCE!!!!
External Organizations:
• Chamber of Commerce• NAAAHR• Hispanic MBA’s• Black MBA’s• Young Professional Organizations
Internal Organizations:• CLA’s• State Councils• Neighboring Chapters
Committee Members
• A committee is not just 1 person• Membership co-chairs
• Retention• Recruitment• At-Large
• The more committee members the better• Diverse committee members
• Age, race, disability, language, etc.
• Meetings: mix them up
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Eunice GloverCollege Relations Update
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State ConferenceRushe Hudzinski, SHRM-SCP
Exciting things are happening for YOUR Conference!
275+ Attendees Registered so far! Discounted Rate through August 15th. We have over 40 amazing presentations to review (which is
more than we anticipated) – some GREAT educational opportunities
Keynotes: Mark Byam, Andy Lorenzen, Marty Martenson, & Holly Aguilar
Complete Agenda will be posted by end of July Sponsors, sponsors, sponsors! The more we have the more
we can give you !! Please ask your business resource partners to be part of our event! Contact Sally or Rushe for sponsorship packets and information if needed.
Levels: $7500/ $5000/ $3500/ $1500/ $750/ $650 ( if returning)
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Now:– Coordinate Foundation Auction Item– Register for conference & hotel
Sunday, August 30– 9:30am Fortune Forty/Membership Meeting– 1:30pm State Council Meeting
Throughout Conference– Introduce Speakers– Ambassadors for Conference
Your Role at the State Conference
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Sarah LamarGovernment Affairs Committee
Missing A-Team Member3rd Congressional District – Lynn Westmoreland (Carrollton, Peachtree City,
Newnan, Griffin, LaGrange, north of Columbus)
DC Fly In
– Sept 15 - 16 Legislative Update
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2015 Calendar State Council Meetings
– Sunday August 30 1:30pm In Person at Conference– Thursday, October 8 9am Webinar
Government Affairs Calls 9:30am– August 20 – October 15– December 17
State Conference, Savannah– August 30, 31, September 1
DC Fly In– September 15 & 16
SHRM Volunteer Leader Summit
– Nov 19 – 31, DC