GestaltThe way things are placed or put together
Gestalt psychologyis about human perception
Let’s introduce these fellas, the founders...
Kurt KoffkaWolgang Köhler Max Wertheimer
Why do we see some things as foreground and others as background?
How is it possible that we can distinguish shapes?
What’s a good shape?
How do we see consistency of things?
Founders discovered 5 laws ...
Law of ...
proximitysimilarityclosure
continuitysimplicity
Law of proximity
Law of proximity
Law of proximity
Law of similarity
Law of similarity
Law of similarity
Law of similarity
Law of similarity
Law of closure
Law of closure
Law of closure
Law of closure
Law of closure
Full closure is not necessary
Law of closure
Law of continuity
Law of continuity
Law of continuity
Law of continuity
Law of simplicity
Law of simplicity
Law of simplicity
Law of simplicity
Law of simplicity
Law of simplicity
The laws of simplicityJohn Maeda
Law of simplicity
Laat dingen weg
Law of simplicity
Example by Luke Wroblewski
Laat dingen wegLaat alleen het meest nodige staan
Law of simplicity
Organiseer dat wat achter blijft
Law of simplicity
Example by Luke Wroblewski
Organiseer dat wat achterblijft
Law of simplicity
Werk met een goed grid
Law of simplicity
Law of simplicity
Law of simplicity
http://www.concept7.nl/henk/?p=80
Download our sketching paper
Gestalt psychology
So maybe design is tangible?Grouping helps us arrange the world
Gestalt psychology
Try to objectify subjectivity
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