Get Listed In Local SearchBy Jeremy Rivera
@footinmouthHttp://www.footinmouthdisease.net
Getting free and cost effective marketing by taking advantage of
Local Search.
What Is Local Search
• Geographically Based Search Queries
• Actual Businesses– Offline Transactions
• Google, Yahoo, Live, Ask: have local search components
• CityScape, Yelp.com, Yellowpages.com, Superpages.com, Brownbook.net are examples of other local search sites.
The “Onebox” results in Google – Shows up in Regular Search
Google “OneBox”
• Gets added to category specific searches– City Name Realtor– City Name Real Estate Consultant– City Name Real Estate Agency– City Name Real Estate Agent– City Name Real Estate Agents– City Name Real Estate Services
Local Search: Your Local Profile
Getting Added
• Google: Create an iGoogle account. Http://www.igoogle.com
iGoogle
• You can use any email address to create an account
Local Business Center
• Google Local Business Center.
• http://www.google.com/local/add/
• Enter your details, it will verify your primary number by calling or sending a postcard with a Pin Code.
Your Details
• Basic: Site, Address, Description
• Extra:• Hours – When Are you
available?• Promotions• Details-Specifics
(Buyers agent, Mortgage Services, Appraisal etc.)
Maximize Your Listing
• Photos- Of both the business and you
• Video – Make a short 30 second promo video, or film you location or perhaps your top listings.– Steven Espinosa – 3x more calls from local
listings when it has videos– Google allows up to 5 Youtube videos
Reviews
• Reviews are important in Local search
• Should be genuine• Harvest from multiple
sources and vertical search websites
• Increase likelihood of contact
• Play a factor in Local Search rankings
Citations
• When a web page or site lists your business, or your address it may be attributed to your local listing
• These are almost as strong as “links” in your website rankings.
Yahoo and Live
• Similar to Google• Utilize as many
categories as you can• Be sure to add photos
and videos• Be sure to create a
Yahoo/ Live account FIRST, then add your listing.
The Yellow Pages Online
• Free basic listing available– Be sure to include
your site address– Gives you Citations– May give you Reviews– May get you
Customers
Shared Data
• Some Websites Syndicate Data– Entering a profile into Yellowpages.com and
Superpages.com will send your data to almost 16 different websites!
Local Search Websites
• Yelp.com• Citysearch.com• Insiderpages.com
– These sites are pretty much the same as Yellow pages, but may have extra social aspects
• Data Sydicators– Send your data out to vendor sites to display
• Ibegin.com• Localeze.com• Openlist.com
Local Search Tools
• Getlisted.org – • Locates existing Local
entries• Resource lists
Tools
• Roboforms.com – Takes your contact information and allows you to Auto-fill it to registration forms
Recent Local Articles/Resources
• http://www.unstuckdigital.com/local-seo-resource-guide/
• http://www.ecommerceoptimization.com/local-business-listing-guide
• http://www.huomah.com/Business-Development/Internet-Business/Taking-local-marketing-to-the-next-level.html
Recap
• Get Listed in Google, Yahoo, Live, Ask– Add Photos, Details, Video
• Get listed in Yellowpages
• Get Listed in Yelp, Insiderpages, Etc
• Reference your website when possible
• Ask clients for reviews
• Use Roboforms and Getlisted.org to make it easier.