Download - Getting Content Curation Right for your SEO Process at #smx #smxmuenchen

#contentcuration AT #smxmuenchen by @aleyda from @woorank

getting content curation right

Hallo München


HERE’S WHAT I’VE LEARNED FROM +7 YEARS DOING SEO

I’M ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT,

HEAD OF DIGITAL STRATEGY AT WOORANK


LET’S TALK ABOUT CONTENT


IT ALLOWS YOU TO COMMUNICATE & DRIVE BUSINESS


it’s a fundamental ingredient of your seo



http://searchengineland.com/google-changes-ranking-advice-says-build-quality-sites-not-links-163931

but it needs to be OF *quality*


not this


ONLINE BAMBU FOR A HUNGRY GOOGLE PANDA


LIKELY TO BE PENALIZED too


HOW can you IMPROVE and scale your CONTENT?


“CONTENT CURATION” CAN PROVIDE YOU A SOLUTION

Hey Girl, i can help your content to become relevant, attractive,

useful, timely, engaging and aligned with your goals


WHAT IS CONTENT CURATION?

“Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.”


WHICH ARE THE TYPES OF CONTENT CURATION

1. AGGREGATION

2. DISTILLATION

3. ELEVATION

4. MASHUP

5. CHRONOLOGY


WHICH ARE THE TYPES OF CONTENT CURATION

1. AGGREGATION

2. DISTILLATION

3. ELEVATION

4. MASHUP

5. CHRONOLOGY

Check it out: http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html

http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html


HOW DO I USE THIS TO IMPROVE MY CONTENT & SEO?


follow a process


AUTOMATE AND SCALE


let’s see how


1. GATHER RELEVANT CONTENT INPUT


THE CURRENT CONTENT SUPPLY & characteristics


Your own MOST SHARED contentMost shared content in Social Networks

Anchor text used to link the most shared pages


in the most popular networks

Percentage of content shared per social network


it’s time to spy

Percentage of content shared per social network

Now crawl your competitors site and integrate it all!


Your OWN & your COMPETITORS MOST LINKED CONTENT


Your OWN & your COMPETITORS MOST LINKED CONTENT

Remember it’s a reference not about “absolute” numbers


AUTOMATE IT: RECEIVE ALERTs FOR NEW LINKS with ifttt


Your COMPETITORS BEST SEARCH PERFORMING CONTENT


Your community & influencers popular content


Your community & influencers popular content


Your industry most SHARED content


NOW YOU KNOW WHAT THERE’S ALREADY OUT THERE


THE EXISTING CONTENT DEMAND


Your SEARCH audience RELEVANT QUERIES


Google Suggests on Steroids

Your SEARCH audience RELEVANT QUERIES


Your COMMUNITY questions


AUTOMATE IT: ARCHIVE relevant QUESTIONS WITH IFTTT


AUTOMATE IT: set alerts for new relevant queries


YOUR INDUSTRY WEB CONTENT REQUESTS


AUTOMATE IT: GET ALERTS FOR RELEVANT HARO REQUESTS

Only those about your relevant topics


NOW YOU KNOW WHAT YOUR AUDIENCE WANTS


and it’s time to PUT THE FINDINGS TO WORK


2. FILTER THE CONTENT


IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS

Content Supply

Content Demand

What differentiates this content from the rest?


IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS

Content Supply

Content Demand

What differentiates this content from the rest?

Length

Format

Purpose

Topic

Style

Type


AND THE UNFULFILLED DEMAND

Content Supply

Content Demand

Length

Format

Purpose

Topic

Style

Type

What’s the unfulfilled demand with the relevant characteristics


WHICH TYPE OF CONTENT CURATION CAN YOU LEVERAGE?

Content Supply

Content Demand

Length

Format

Purpose

Topic

Style

Type

What’s the unfulfilled demand with the relevant characteristics

1. AGGREGATION

2. DISTILLATION

3. ELEVATION

4. MASHUP

5. CHRONOLOGY


WHERE WOULD IT FIT IN YOUR CONTENT MATRIX?

THANKS HANNAH!


THANKS HANNAH!

Check it out: https://www.distilled.net/blog/the-content-matrix/

WHERE WOULD IT FIT IN YOUR CONTENT MATRIX?

https://www.distilled.net/blog/the-content-matrix/


NOW YOU HAVE THE CRITERIA TO PRIORITIZE IT


3. IDENTIFY THE OPPORTUNITIES


assess the opportunity for the identified content

Relevance Audience Unfulfilled Demand Feasibility Profitability







Channel Promotion Timing Format


YOU CAN NOW IDENTIFY THE BEST FIT FOR YOU


FULFILLING YOUR OWN AND AUDIENCE NEEDS


following a process


to achieve se0 success


LET’S SEE some examples


aggregation


CHRONOLOGY


aggregation


MASHUP


CHRONOLOGY


MASHUP


aggregation


distillation


CHRONOLOGY


MASHUP


MASHUP


AND SOME MORE RESOURCES


Find it at http://moz.com/blog/content-curation-guide-for-seo


http://moz.com/blog/content-curation-guide-for-seo




Find it at http://pt.slideshare.net/CurataTeam/curation-rockstar-curatacontentmarketingworld2013


http://pt.slideshare.net/CurataTeam/curation-rockstar-curatacontentmarketingworld2013





Find it at http://www.searchenginejournal.com/guide-content-curation-seo/80773/

http://www.searchenginejournal.com/guide-content-curation-seo/80773/

RAISE YOUR HANDS


DO YOU HAVE QUESTIONS?

vielen Dank!


YOU CAN DOWNLOAD THE SLIDES FROM http://bit.ly/contentcurationseo

http://bit.ly/contentcurationseo

images under creative commons

http://www.flickr.com/photos/seeminglee/4041872282/

http://www.flickr.com/photos/definite_yes/11130394375/

http://www.flickr.com/photos/nathaninsandiego/5465079549/


http://www.flickr.com/photos/timtom/6837380785/

http://www.flickr.com/photos/no1nos/12796459964/

http://www.flickr.com/photos/afagen/3002609890/

http://www.flickr.com/photos/tlimphotography/9551905429/


http://www.flickr.com/photos/seeminglee/4041872282/


http://www.flickr.com/photos/nathaninsandiego/5465079549/


http://www.flickr.com/photos/timtom/6837380785/

http://www.flickr.com/photos/no1nos/12796459964/

http://www.flickr.com/photos/afagen/3002609890/

http://www.flickr.com/photos/tlimphotography/9551905429/