Getting out the vote online
Agenda• Introduction
• Website/Blog
• Social Networks & Mobile
• Blogger Outreach
• Online Advertising
• Q & A
Introduction – Henri Makembe
• @henrim / #noigotv
• New media consultant
• Two local campaigns
• Martha Coakley new media GOTV
• ServiceNation Campaign/Serve America Act
Website
Change splash page to reflect upcoming election
Website
Make Home page feature about election
Website
Create election day resource pagehttp://www.candidate.com/vote
or
http://www.candidate.com/electionday
Website – Blog
• Show momentum
• Include relevant keywords(Google Trends & Insights)
• Use video/images
E-mail• Plan and draft copy early
• Target/Localize e-mail copy
• Include pledges/pledge reminders and election day plans
• Three emails on election day: 6 AM (polls open), 4PM (vote after work), victory email
• Be positive / Be short / Don’t overdo it
Social Networks - Facebook• Create election day event and invite all fans
• Outreach to other local prominent Facebook groups/pages
• Ask fans to update status or picture day before and on election day
• Run targeted ads
• Create different landing tab
Social Networks - Twitter• Follow and engage local twitter users
• Monitor and participate in relevant hashtags (i.e. #mdvotes #nevsen)
• Set-up and reply to keyword search (i.e. candidates/opponent name, city’s name)
• Ask followers to tweet their support
• Twitter memes (#whyivote) / Twibbon
Social Networks - Others• YouTube - #2 Search engine
• Meet-up
• Local/Neighborhood Listservs
• Focus on where you’ve been active
Mobile
• Sends SMS reminder day before and on election day
• Set up number to ask questions & report problems (Google Voice)
• Mobile Ads around election day
Blogger Outreach
• Focus on existing relationships & local bloggers
• Pitch relevant stories( Value = Content + Credibility )
• Guest posts / Endorsements
• Advertising
Online Advertising• Spread it (Google, Bing,Yahoo, Facebook)
• Geo-Target & Buy local keywords
• Create relevant landing pages
• Budget for election day
• Use in combination with TV/Print/Radio ad buys
• Google network blast / Google Surge
Key takeaways
Empower your supporters and volunteers
Online efforts should amplify and support existing offline organizing efforts.
Q & A
http://twitter.com/henrimor
http://localpolitechs.com