APPLICATION
More than 52,000 applications currently available on Facebook Platform
140 new applications added per day
More than 660,000 developers and entrepreneurs from more than 180 countries
FACEBOOKPLATFORMOperating system for social networking?
Platform provides many of the important and underlaying
technologies that enable the SOCIAL GRAPH.
WHY FACEBOOKPLATFORM?
DEEP INTEGRATION
NEW OPPORTUNITY
MASS DISTRIBUTION
Same level of integration as internal Facebook developers
Opportunity to distribute to a much larger audience
175 million chances
ANYONE CANMAKE ONE
Facebook Account
Facebook Developer Apphttp://www.facebook.com/developers/
All We Need
KNOWLEDGEAND
SKILLS
WHAT WE NEED
HTML or XHTML
Javascript & AjaxAdobe Flash or Ms Silverlight
PHP ASP C++ etc.
CSS
FBML, FBJS, FQL, FB API
IDEAComing up with an original idea or twist on an idea.
GUIDING PRINCIPLES
STRATEGY
INTEGRATION POINTS
GUIDING PRINCIPLEShttp://developers.facebook.com/get_started.php?tab=principles
Applications should be Meaningful.
Applications should be Trustworthy. Applications should be Well-Designed.
GUIDING PRINCIPLESJay Goldman’s short list.
CREATE VALUE
HELP USERS COMMUNICATE AND SHAREMORE EFFICIENTLY
GENERATE MORE MEANINGFUL ACTIVITY
PROVIDE VALUABLE INFORMATION TO USERS
INCREASE USER TRUST
INTEGRATIONPOINTS
‘Work the integration points like there’s no tomorrow.’
(Jay Goldman – Facebook Cookbook)
CANVAS PAGEPROFILE BOX
INFO SECTIONSREQUESTS
NOTIFICATIONSATTACHMENTS & the PUBLISHER
NEWS FEEDTABS
APPLICATION MENUAPPLICATION DIRECTORY
CANVAS PAGE
The area where we combine our masterpiece of interface design and elegant code creation
PROFILE BOX
INFO SECTION
REQUEST
Give users the chance to interact and do something in your app!
ATTACHMENTS&
PUBLISHERShare, share, SHARE!
NEWS FEED
Spread the message around the Facebook galaxy…
TABS
Users love our app so much,
so let them have it in their page!
APPLICATION MENU
Two clicks away
APPLICATION DIRECTORY
Submit, get approved, get listed.
NOW WHAT?LET’S GET WET!