1© GfK May 1, 2023 | Smart home: a global perspective
Future Payments Channels Kevin CarvalhoTim Spenny
2© GfK May 1, 2023 | Smart home: a global perspective
Future Payments Channels
3© GfK May 1, 2023 | Smart home: a global perspective
Smart HomeConnected Car
Point of Sale
4© GfK May 1, 2023 | Smart home: a global perspective
At the Point of Sale
5© GfK May 1, 2023 | Smart home: a global perspective
Source: GfK FutureBuy® 2015, 25 markets
Europe
APAC
LATAM
Middle East
9%
3%
6%
7%
Percentage of PAYMENTS conducted by mobile phones in-store
US market: estimated share of all PAYMENT TRANSACTIONS in 2015
The global MOBILE PAYMENTS MARKET is COMPLEX
Other
Credit Card
Cash
MobileDevice
DebitCard
3%
38%
29%
4%
27%
6© GfK May 1, 2023 | Smart home: a global perspective
Kiosks bringing many of the benefits of online shoppinginto the store
Staples and JC Penney in-store kiosks to allow access to their entire online inventory including purchase functionality.
A digital store-in-a-store. “Adidas A Standard” in Foot Lockers offer interactive touchscreen displays- providing customers with detailed product facts, user reviews, 3D images, and performance features.
Source: GfK FutureBuy® 2015
7© GfK May 1, 2023 | Smart home: a global perspective
Connected Car
8© GfK May 1, 2023 | Smart home: a global perspective
We asked 5,800 consumers to evaluate 7 concepts
Not a car but a travel solution. This app will take complete responsibility for a trip, identifying the best transport solution
7. Home to destination Travel Solution
A car that knows your entertainment preferences 1: Entertainment
A self-driving car that drives completely autonomously
2. Autonomous Driving
A car that communicateswith other connected devices in your home
5. Life Manager4. Ultra Safe
A car that makes driving as safe as possible. Connectivity with other cars, cruise control,
integrated cameras
3. Data Tracker
A car that tracks usage , runs diagnostics, checks repair
costs; records accident data automatically
6. Self Sufficient
A strong but light electric car
‘ConnectedCar’
Concepts
9© GfK May 1, 2023 | Smart home: a global perspective
GeneralConsumers
LEC
87%
96%
66%
81%
73%
84%
68%
90%
62%
84%
65%
84%
79%
91%
Ultra Safe Data Tracker EntertainmentLife
ManagerHome to
DestinationSelf
SufficientAutonomous
Driving
Leading Edge Consumers leaning into connected cars…
QT1. Concept appeal Scale: 5 Point. Data is Top 3 Box
As expected Ultra Safe concept is the most appealing. As safety is a ‘hygiene’ factor, we want to focus on concepts that follow next.
10© GfK May 1, 2023 | Smart home: a global perspective
Source: GfK FutureBuy® 2015
11© GfK May 1, 2023 | Smart home: a global perspective
Source: GfK FutureBuy® 2015
12© GfK May 1, 2023 | Smart home: a global perspective
Smart Home
13© GfK May 1, 2023 | Smart home: a global perspective
A Smart Home
Controlled via a mobile device
or remotely through the cloud
Connected devices and
home automa-tion services
What is
14© GfK May 1, 2023 | Smart home: a global perspective
9/10 consumers are aware of the term “smart home” Consumers
Leading Edge
Consumers
Mobile Payments
Smart home technology
3D Printing
Wearable Technology
Driverless cars/Autonomous driving
The Internet of Things
Connected Car
Virtual/Augmented Reality
Smart Cities
55%
50%
41%
35%
33%
29%
26%
24%
24%
74%
78%
62%
63%
51%
50%
52%
46%
48%
15© GfK May 1, 2023 | Smart home: a global perspective
Important to get it right from the start …
consumers have high expectations
15
16© GfK May 1, 2023 | Smart home: a global perspective
of consumers expect devices made by diff vendors to be able
to communicate with each other
66%
… and it’s even higher amongst those already owning a smart device
78%
16
17© GfK May 1, 2023 | Smart home: a global perspective
Source: Roper Reports Worldwide 2014 and 2010 (mixed mode trend, core 20 countries)
Consumers’ patience is
fading fast
Global consumers agree “If a new technology product is not
simple to use, I lose interest”up 8 pts from 2010
54%
17
18© GfK May 1, 2023 | Smart home: a global perspective
Slowly we’re seeing brands
begin to “get it right”
Creating a hub for all things to work
together seamlessly
1Creating AI that
makes the device really “Smart”
2Creating simple
solutions that are incredibly easy for
consumers
3
19© GfK May 1, 2023 | Smart home: a global perspective
Thank you. Contac us to know more: Tim Spenny [email protected] Lauren Zack [email protected]