© GfK 2016 | Tech Trends 2016
© GfK 2016 | Tech Trends 2016
TECHNOLOGYis constantly redefining our lives
Each year,
we give you a
full report
of the key
trends for 2016
>>> CHECK OUT THE 2016 REPORT
© GfK 2016 | Tech Trends 2016
>>> CHECK OUT OUR BLOG
COMMUNICATE
CONFIDENCE
COLLABORATE
The common themes throughout
Tech Trends 2016
© GfK 2016 | Tech Trends 2016
YOUR 10TECH TRENDS
2016
1
2
3
4 5
6
7
10
98
© GfK 2016 | Tech Trends 2016
TODAY,WE FOCUS ON
4 TECH TRENDS
4
6
7
9
© GfK 2016 | Tech Trends 2016
Watch the
webinar recording
or have a
look at the slides
presented
© GfK 2016 | Tech Trends 2016
The home
is getting
smart(er)
>>> MORE DETAILS ON OUR SMART HOME INSIGHTS
© GfK 2016 | Tech Trends 2016
Smart home market
Electronics manufacturers
High street retailers
Utility companies
Multinational tech companies
Online retailers
Telecoms providers
Mobile phone networks
Financial service companies
$$
$
“gold rush”
© GfK 2016 | Tech Trends 2016
Source: GfK smart home study 2015, 7,000 consumers, 7 markets
9/10consumers are aware
of the term “smart home”
The SMART HOME
concept appeals
to consumers
50% globally expect
it to impact
their lives
78% agree it is an
appealing
© GfK 2016 | Tech Trends 2016
Security & Control
Smart Energy & Lighting
Smart Entertainment & Connectivity
Smart Health
Smart Appliances
53%
50%
47%
44%
43%
82%
80%
81%
67%
75%
Appeal of smart home category
Extremely
appealing
Very
appealing
ConsumersLeading
Edge
Consumers
Leading Edge
Consumers (LECs)
indicate MARKET
EVOLUTION
Source: GfK smart home study 2015, 7,000 consumers, 7 markets
© GfK 2016 | Tech Trends 2016
Key barriers
to adoption
SMART HOME
MARKET will grow
slower than the
hype suggestsKnowledge
of products
23%
Concerns
personal privacy
24%
Cost
to purchase
33%
Concerns about
tech communicating
across different
systems
19%
Source: GfK smart home study 2015, 7,000 consumers, 7 markets
© GfK 2016 | Tech Trends 2016
Source: GfK smart home study 2015, 7,000 consumers, 7 markets
52%of LECs own at
least one smart home
appliance or device
INCREMENTAL
EVOLUTION to
the smart home
27%of consumers own at
least one smart home
appliance or device
Consumers
Leading
Edge
Consumers
66%of consumers expect
devices made by different
vendors to communicate
with each other.
© GfK 2016 | Tech Trends 2016
CLEAR
COMMUNICATION
of the benefits is key
Consumers
expect the
smart home to …
… work
seamlessly
… be easy
to set up and
easy to use
© GfK 2016 | Tech Trends 2016
Moving from a
TECH-LED to a
CONSUMER-LED
MARKETTowards a
smart(er)
home
COMMUNICATION CONFIDENCECOLLABORATION
© GfK 2016 | Tech Trends 2016
Online video –the age of the
small screen
© GfK 2016 | Tech Trends 2016
Source: Cisco Visual Networking Index: 2014-2019
Current
predictions suggest
80% of all consumer
internet traffic will
be video by
2019
Today you are witnessing the birth of a new global Internet
TV network. With this launch, consumers around the
world […] will be able to enjoy TV shows and movies
simultaneously – no more waiting. With the help of the
Internet, we are putting power in consumers’ hands to
watch whenever, wherever and on whatever device.
Co-founder and Chief Executive of Netflix,
Reed Hastings, speaking at CES 2016
“
© GfK 2016 | Tech Trends 2016
Source: GfK ViewScape, January 2016
Have access
to a TV set with
“smart” features
Connect their TV to the
internet using another
device such as set top
box or games console
47%
Increasing number of TV sets in the home equipped with internet
connectivity
38%
© GfK 2016 | Tech Trends 2016
Source: GfK ViewScape, January 2016, *% of all viewing minutes on an “average day”
New forms
of online contentare adding to the amount
of video content that is
available and that we
consume on the
average day 35%*
Live/broadcast
as scheduled
15%
Timeshifted
or Recorded
21%
On demand
or broadcaster
catch up
29%
Online website
or streamed from
an app
© GfK 2016 | Tech Trends 2016
TV
Programmes
New forms
of online contentare adding to the amount
of video content that is
available and that we
consume on the
average day
18 – 34 yrs.All adults
45%
26%
18%
11%
57%
23%
12%
8%
%
Movies Amateur
online video
Professional
online video
NEWS
Source: GfK ViewScape, January 2016, *% of all viewing minutes on an “average day”
© GfK 2016 | Tech Trends 2016
All adults
PC/Laptop Tablet Smart PhoneTV Set%
OUR TOTAL
VIEWING TIME
is now divided
between multiple
devices
18 – 34 yrs.
49%
27%
11%
13%
64%
19%
8%
9%
Source: GfK ViewScape, January 2016, *% of all viewing minutes on an “average day”
© GfK 2016 | Tech Trends 2016
In 2016 and
beyond,
businessesneed to
consider:
WHAT connected
consumers
are viewing
WHEREthey are when
viewing it
What
DEVICESthey view
content on
What would
IMPROVE
CONSUMERS’
EXPERIENCE
© GfK 2016 | Tech Trends 2016
Around
the world in
80 mobile
payments
© GfK 2016 | Tech Trends 2016
Source: GfK FutureBuy® 2015, 25 markets
Europe
APAC
LATAM
Middle East
9%
3%
6%
7%
Percentage of PAYMENTS conducted
by mobile phones in-store
US market: estimated share of all
PAYMENT TRANSACTIONS in 2015
The global MOBILE PAYMENTS
MARKET is COMPLEX
Other
Credit
Card
Cash
Mobile
Device
Debit
Card
3%
38%
29%
4%
27%
© GfK 2016 | Tech Trends 2016
“Easier”
“Faster”
“More efficient”
“A major convenience”
“How I pay whenever possible”
17%
19%
9%
17%
11%
Source: GfK FutureBuy® 2015, 25 markets
%of US shoppers
who agree mobile
payments are …Consumers
Leading
Edge
Consumers
61%
65%
49%
59%
51%
LEADING EDGE
CONSUMERS
are at the
FOREFRONT
of mainstream
mobile payment
adoption
© GfK 2016 | Tech Trends 2016
PAY
Adoption
varies ACROSS
GEOGRAPHIES
Mature markets hampered by
existing payment mechanisms
Developing markets
leapfrogging to innovative
mobile payment solutions
© GfK 2016 | Tech Trends 2016
In the UK one half
(49%) of consumers
said that MOBILE
PAYMENT is a
“GIMMICK”
Making payments
with my MOBILE
DEVICE is more
SECURE than
other methodsSECURITY
PRIVACY
Two main
BARRIERS
remain
India
United
Kingdom
United
States
52%
41%
23%
16%
China
Source: GfK FutureBuy® 2015, 25 markets
© GfK 2016 | Tech Trends 2016
Achieving
mobile
payment
“ZEN”
Rewards
and incentives
© GfK 2016 | Tech Trends 2016
Source: GfK FutureBuy® 2015, 25 markets
Making payments
on my MOBILE
DEVICE makes
my shopping
MORE
EFFICIENT
South
Korea44%
66%
56%
China
India
United
States22%
31%
30%
Poland
United
Kingdom
MOBILE
PAYMENT
BETTER
BUSINESS
=
© GfK 2016 | Tech Trends 2016
What
to expect
in 2016
Focus on
consumer value
proposition
Increased
personalization
Consumers
increasingly
recognizing the
benefits
More
partnerships
More
product launches
© GfK 2016 | Tech Trends 2016
Game of
Drones
© GfK 2016 | Tech Trends 2016
Source: Mary Meeker, Internet Trends Report 2015
DRONES– an expanding
market with a
huge potential
An
estimated
4.3 MILLION units of drones
were shipped
in 2015
Up 167% year-on-
year
Generating
revenue of
US$1.7bn
© GfK 2016 | Tech Trends 2016
In business,
drones present
an opportunity to
REDUCE COSTS
and INCREASE
EFFICIENCIES
AmazonObjective to deliver
packages of max
2.5kg to consumers
in less than 30
minutes using
drones
easyJetAirline using
drones to carry
out safety
inspections of its
aircrafts
© GfK 2016 | Tech Trends 2016
Source: GfK Point of Sales Tracking, sales of drones (with video functionality only), July-September 2015, UK market
Generated
£12 Million
value in 2015
Growing sales of
CONSUMER DRONES December
2015 alone
represented
45% of the
year’s sales
Showing BIGgifting potential
© GfK 2016 | Tech Trends 2016
Source: GfK Point of Sales Tracking, sales of drones (with video functionality only), July-September 2015, 12 markets
The drone
market
is still
YOUNG
Challenges
to OVER-
COME
Limited “sense and avoid” technology
Weight-carrying restrictions
Lack of night vision
Short battery life
There’s still A LONG WAY to go
© GfK 2016 | Tech Trends 2016
In 2016More BIG NAMES entering the market
Businesses INNOVATINGto meet needs of connected
consumers
Improving
TECHNOLOGYand industry regulations
© GfK 2016 | Tech Trends 2016
10
Tech Trends
for 2016
GfK
Smart Home
Study
GfK
Point of Sales
Tracking &
Forecasts
GfK
Future Buy®
GfK
Consumer
Life Reports Contact:
GfK
ViewScape
Mobile
World
CongressQuestions?