CEO & Co-Founder of YesBoss
Studied Computer Science at HTW Berlin, Germany
Previous experience:
• Head of Mobile Product at Takeaway.com
• Mobile Engineer at Zalando (Rocket Internet)
• Co-Founder of Rumah Diaspora
• Co-Founder of STYYLI
• Co-Owner of Cape & Fly
• Founder of Amplitweet
Irzan Raditya (27) Jakarta, Indonesia
01 An Introduction
02 Popular examples
03 Mindset or strategy?
04 YesBoss Growth
05 Let’s hack!
What’s on today?
2013 2014 20152010
„A person whose true north is growth.“– SEAN ELLIS DROPBOX, EVENTBRITE, GROWTHHACKERS.COM
2012
„A growth hacker does not stop at the first levels of a conversion funnel.“
– AARON GINN STUMBLEUPON, EVERLANE
2011
JULY 1997 NOVEMBER 1997JULY 1996
Registered User Growth
20.000
1,5M
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„Growth hacking is a strategy for quickly and effectively optimizing the social reach and user growth of a company/brand by using short cuts of traditional marketing.“
„This mindset of data, creativity, and curiosity allows a growth hacker to accomplish the feat of growing a user base into the millions.“
Strategy
Mindset
Growth Hacking is about…
MarketingData Science
Ideation ProcessFailuresTestingTimingTools
Learning KnowledgeTracking
and…
User
Our vision is High Touch & High Tech:
Providing a WOW! customer experience
while building a sophisticated technology on top of it.
How does it work?
Send YesBoss a SMS with your demands
We get you the best deal we can find
You get your goods or services delivered1 2 3
Hacks we use(d)
Waiting list Referral ProgramA/B Testing
TuesdayInfluencer Hack CEO Mail
Retention Algorithm Linkedin HackTweet Beat Follow up
Linkedin Hack
HYPOTHESISPeople will answer with their email if we tell them we have what serves their needs.
GOALValidate the target group young professionals for our service and get influential users.
Twitter Hack
HYPOTHESISPeople will share or like their favorite service to show their brand loyalty.
GOALGet a reach of 100 shares and 20 likes.
LEARNINGpeople like to compare and are don’t see it as advertising. 264 Tweets, 59 Likes.
Share ASO Hack
HYPOTHESISAfter a successful order people are more willing to share experience on social networks.
GOAL25 out of 100 People share.
LEARNING75 out of 100 People share after successful order but they do it only once. When we ask the 2nd time the conversion rate goes down on 10%.
Waiting list Hack I
HYPOTHESISPeople are willing to share if it is a requirement to use the service.
GOAL30% of users will share to more than 5 friends.
LEARNING35% people share.
Waiting list Hack II
HYPOTHESISPeople are willing to share if it is a requirement to use the service.
GOAL40% of users will share to more than 1friend.
LEARNING45% people share. 32% of our users coming from referral
Newsletter No Promo No Discount
770% Sales on Movie Tickets!
September October November December
Leveraging on value and riding the trends
https://growthhackers.com/ https://www.quicksprout.com/the-definitive-guide-to-growth-hacking/ http://www.optimonk.com/blog/21-best-growth-hacker-sites-videos-ebooks-tools-growth-hacking/ https://blog.kissmetrics.com/learn-growth-hacking/ http://autosend.io/growth-hacker-resources/
Ressources about GH
Thanks :) P.S. We’re hiring! Backend Developer Data Scientist Data Analyst Data Engineer A.I / NLP Engineer Sr. SEO Manager