Ghostery MCM 2016
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What If I Told You That Ghostery Could Provide You a Solution That
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Increasing revenue Decreasing costs
Gives you the flexibility to leverage best-in-class technology integrations while:
Aligning Marketing and IT thereby mitigating organizational risk
In a safe way for your customers, ensuring they keep coming back?
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A Platform to Optimize Your Customers’ Digital Experience
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The Largest Businesses in the World Trust Ghostery
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Retail
13 of the Top 25 Technology
7 of the Top 10 CPG
6 of the Top 10 Travel
3 of the Top 15 Financial Services
3 of the Top 10 Publishers
3 of the Top 10
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The Results These Businesses Have Seen Working with Ghostery
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Improved page speed by 10% and drove over $5M in incremental annual hotel bookings
Regained ~$4M in lost revenue from user abandonment by identifying unsecure connections in purchase process
Re-architected marketing technology stack resulting in 5% decrease in abandonment, and a .5% improvement in online conversions.
Identified ad technology impacting the user experience and promoting ad blocking by selling data to competitors and slowing down pages.
Enabled alignment for various functional teams across 1,100 web properties to ensure business needs are met while protecting the brand from regulatory action.
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The Problem: Why Not Having a Digital Experience Optimization Platform is Costing You Revenue
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Expanding Marketing Technology Landscape
Multiple Stakeholders
Consumer frustration and mistrust from a miserable digital experience
Poor Online Experience
Lost Revenues & Higher Costs
Billions of dollars of lost revenue and increased costs Slow pages killing
commerce and ad revenues2,3
Data loss Security threats4
Privacy compliance risks5
Number of marketing technology companies doubled in 2015.1
Complexity increasing with growth of mobile and IoT
+ +=
Source: (1) ChiefMarTec.com. (2) Amazon internal study 2013. (3) Radware internal study 2014. (4) Ponemon Institute & Ghostery Mixed Content Warnings Study – September 2014. (5) European Global Data Protection Regulation.
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Ghostery MCM: Delivers Up to 164% ROI on Martech Investments
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PERFORMANCEImproves Customer
Experience
GOVERNANCEIncreases Operational
Efficiency
SECURITYReduces Abandonment
Rates
PRIVACYStrengthens Global Privacy Compliance
+$6.2 million incremental revenue
+$2.6 million incremental revenue
+$2.5 million incremental revenue
+$5 million incremental revenue and saved
legal costs
Business Result
10-25% improvement in page speed1
Up to 80% reduction in average time to resolution
Reduce abandonment rates on secure pages up to 60%2
Brand favorability up by 36%3. Avoid fines of up to 4% of revenue
Illustrative Annual Economic Impact - $500 million in global online sales and a $10 million digital marketing and technology budget
Value Proposition
Note: (1) Typical use case, Ghostery Case Study, 2015. (2) Ponemon Institute, 2014. (3) Dynamic Logic, 2010.
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Ghostery Database – Our Secret Sauce
Real User + Scan Data In
Library of 2,200+ Marketing Technology Vendors Globally.
Updated regularly.
Real user data from millions of global opt-in contributors
Ghostery Proprietary Database Best-in-Class Analytics
Trackermap
MCM Suite
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Here’s Some of Your Data We Pulled From Ghostery
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MARCH 2016Ghostery Extension Reported on:
Cisco.com
Unique Tracking Technologies 140
Average Tag Latency 282ms
Page Loads 120k+
Unique Pages 20k+
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Let’s Take a Look at Your Trackermap
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We Take You Through Each Step to Success
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1.0
2.0
3.0
Awareness
Control
Optimization
Complete Visibility Across Sites and Vendor Chains
• Audit• Benchmark• Remediate
Data Control and Vendor Management
• Establish an MCM Strategy• Encourage culture of data
governance• Institute processes and
standardized vendor vetting• Create alignment between
stakeholders
Vendor and Performance Monitoring
• Maximize digital ROI• Assess risk of new 3rd parties• Coordinate technology investments
AT&TJune 2015NEXT STEPS…