GivenGain Foundation, South AfricaIntroductionQ1, 2011
Raising the Bar
What is your opinion on online donating and fundraising?
Have you had any good or bad experiences with online donating and fundraising? If so, what happened and why?
Do you communicate with your supporters via email and SMS or printed newsletter only, and how often?
Who do you see being responsible for managing the digital side / face of the NGO? A volunteer or an add-on responsibility for someone at the NGO?
What is the value in having your supporter / donor database online?
How do you feel about a foreign donor raising funds on your behalf? What should the guidelines be for that donor, if any?
Who isn’t aware of GivenGain and the services provided?
Raising the Bar
3 million donors made a total of 6.5 million donations online.
Donations for the campaign totalled more than $770 million.
Of those 6.5 million donations, 6 million were $100 or less.
The average online donation was $80.
The average donor gave more than once.
Fundraising in the Digital Age
US represents more than ½ the Global Online Philanthropic Market
Globally more than $30 billion in Online Donations and growing
Over ZAR 200 billion per year…
New World
No Boundaries
No Limits
Estimates in: 2001 = $550 Million 2002 = $1.1 Billion 2003 = $1.9 Billion 2004 = $2.62 Billion 2005= $4.53 Billion 2006= $6.87 Billion 2007 = $10.44 Billion 2008 = $14.64 Billion 2009 = $15.48 Billion
Source: tedhart.com and Harvard University Initiative on Social Enterprise
Reaching the Bar
The rules haven’t changed:
Communication
Donor Management
Campaigns
Financial Management
The tools have...
The Learning Age
Social Networking: January 2009
Social Networking: April 2010
Source: http://www.socialnetworkingwatch.com, 20 April 2010
Social Networking: November 2010
Source: http://www.facebook.com, November 2010
A Toolkit: GivenGain
GivenGain
Online Publishing
PaymentProcessing
Donor Management
IntegratedCommunication
GivenGain: Features
GivenGain: Introduction
GivenGain: Key Features
Publishing Payment Processing Donor Management Communication
Accept multi-currency payments in VISA, MasterCard or direct payments – without a merchant account.
Donor-controlled choice of causes, payment notification, donation reports and donor management.
An online donor management database that captures and stores payment and contact data in one place.
Views can be custom-arranged according to specific requirements.
A fully-functional self-publishing web space.
Upload, organize and display images and documents. Create projects, publish news, create newsletters, plot your map location and get listed in our Cause Directory.
Send emails or text messages to supporters.
Personalized and up-to-date, thanks to integration with your donor management database.
GivenGain: Key Features
GivenGain: Campaign Management
Donor Campaigns:
- Social Networking
- Personal Cause Marketing
- Integrated Tools
- Easy to Use
- Free
Cause Campaigns:
- Database Initiated
- Integrated Communications
- Campaign History
- Corporate Collaboration
GivenGain: Community Building
Benefits to Organisations:
- Comprehensive Web Tools
- Initiate Fundraising Campaigns
- Offers Event Scheduling & Bookings
- Promote and Process Memberships
- Diversify their Funding Sources & Timing
Benefits to Donors:
- Engagement
- Transparency
- Accountability
- Communication
- Reporting & Measurement
GivenGain: Community Building
• Continue your current modus operandi, but don’t miss the bus
• Learn about online tools
• Apply online for a free version of the GivenGain platform
• Set yourself up as an Activist
• Appoint a member of your organisation to be your DEO – (make up!)
• Develop an online strategy
• Inform your supporters about these opportunities
Be creative!
Online = no limitations!
Take it one day at a time.
GivenGain Foundation, South AfricaIntroductionQ1, 2011