From shouting to sharing
Integrating PR and social
media
It used to be lovely and simple
“I’ll fax my press release over to
you”
Now it seems very complex
It can lead to this
Or even worse…this
2001“We must change our website!”
2011“We must get on Twitter!”
But it offers up great opportunities
Where once it was opportunities to see….
….now it is all about conversations
But conversations are two-way
Those you own, those you don’t, those you share
Useful tips
Put the audience first
Apply the 80 / 20 principle
Go from the inside out
Put yourself in the driving seat, not the brand
Create cross-discipline campaign team
Focus on a unifying platform – all internal and involved stakeholders pulling in the same direction
Do less but better
Have conversations and be human
Help people out
It’s okay to make mistakes, it’s not okay to cover them up
Use it as a taster, not the main meal
If you have nothing to say, don’t say it
Content is king – focus on the getting the idea right
Integrate, integrate, integrate
Beware of false intimacy – it’s on the record
If you are a dad, dance like a dad
Be inspired by others
Be inspired by others
Be inspired by others
