8/13/2019 Gold Leaf New Modern Pack Presentation
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STAY AHEADNEW MODERN PACK
SAME TRUSTED TASTE
JPGL Pack Upgrading Promotion
(Post Launch Phase- Emotional)
27th Nov, 2013 to 31st Dec, 2013
121 Consumer Contacts ActivityPictures & Consumer Feedback
(Rawalpindi Market)
1Prepared by Muhammad Abid Akhtar (TL-Rwp)
8/13/2019 Gold Leaf New Modern Pack Presentation
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Stay Ahead
2Prepared by Muhammad Abid Akhtar (TL-Rwp)
8/13/2019 Gold Leaf New Modern Pack Presentation
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Activity Objective:
Through the new pack, we aim to infuse
premiumness into the brand and enhance
JPGL’s image on key imagery parameters, in
addition to assisting overall volume targets inline with aggressive price increases.
3Prepared by Muhammad Abid Akhtar (TL-Rwp)
8/13/2019 Gold Leaf New Modern Pack Presentation
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(1-2-1 Consumer Engagement)
Target Consumer &MechanicsTARGET CONSUMER
Primary: Own Franchise (FF & SPL)
Secondary: Marlboro UHW
MECHANICS
Target for Brand Ambassadors
Own Franchise: 15 Contacts/BA/Daywith parent (any variant ) pack sales
SOB (Marlboro): 5 Contacts/BA/Day withparent (any variant ) pack sales
4Prepared by Muhammad Abid Akhtar (TL-Rwp)
8/13/2019 Gold Leaf New Modern Pack Presentation
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Steps for Consumer Contact
1.
Prospectingof PotentialConsumer
2.
Introduction
toConsumer
3.
Sales pitch& VideoShowing
4.
ElaborateUnique
feature ofGold Leaf
Pack
5.
ConsumerData
Collection
6.
Closing Call
6Prepared by Muhammad Abid Akhtar (TL-Rwp)
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1. BA is Prospecting the
Potential Consumer
7Prepared by Muhammad Abid Akhtar (TL-Rwp)
8/13/2019 Gold Leaf New Modern Pack Presentation
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1. BA is Prospecting the
Potential Consumer
8Prepared by Muhammad Abid Akhtar (TL-Rwp)
8/13/2019 Gold Leaf New Modern Pack Presentation
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2. Introduction to Consumer
9Prepared by Muhammad Abid Akhtar (TL-Rwp)
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2. Introduction to Consumer
10Prepared by Muhammad Abid Akhtar (TL-Rwp)
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3. Sales Pitch and Video
Showing
11Prepared by Muhammad Abid Akhtar (TL-Rwp)
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3. Sales Pitch and Video
Showing
12Prepared by Muhammad Abid Akhtar (TL-Rwp)
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4. Elaborate the Unique
Features of Gold Leaf Pack
13Prepared by Muhammad Abid Akhtar (TL-Rwp)
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4. Elaborate the Unique
Features of Gold Leaf Pack
14Prepared by Muhammad Abid Akhtar (TL-Rwp)
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5. Consumer Data Collection
15Prepared by Muhammad Abid Akhtar (TL-Rwp)
8/13/2019 Gold Leaf New Modern Pack Presentation
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5. Consumer Data Collection
16Prepared by Muhammad Abid Akhtar (TL-Rwp)
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6. Closing Call
17Prepared by Muhammad Abid Akhtar (TL-Rwp)
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6. Closing Call
18Prepared by Muhammad Abid Akhtar (TL-Rwp)
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Primary SOB (Gold Leaf) and secondary SOB
(Marlboro) both Smokers are buying “Gold Leaf
New Modern Pack” and liking it.
At many shops its sales is increasing rapidly. Consumers are liking “Gold Leaf New Modern
Pack” and says about it that it is very attractive
pack because of its attributes like four golden
lines, metal brush design, john player logo andsignature.
“Gold Leaf New Modern Pack” pack is a Unique
Pack with same trusted taste as compare to all
Cigarettes brands.
Consumer Feedback regarding
to New Pack
19Prepared by Muhammad Abid Akhtar (TL-Rwp)
8/13/2019 Gold Leaf New Modern Pack Presentation
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BA’s who were showing the Gold leaf
application before and now Video are also more
interesting.
One is the issue which came from someconsumers who are saying that its tobacco taste
is light now.
Mostly consumers claim that company spend
more budget for its promotion but nothing for us.
Consumer Feedback regarding
to New Pack
20Prepared by Muhammad Abid Akhtar (TL-Rwp)
8/13/2019 Gold Leaf New Modern Pack Presentation
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Thank You!
21P d b M h d Abid Akht (TL R )