Is Google Glass safe for HR and other G+ Questions that keep HR Up at Night...
Shaker Cherukuri, MBA/MSEE
Process IS Inc., Nashville, TNGE, Cummins, Caterpillar and Boozgoogle.com/+ShakerCherukuriGoogle Voice: (408) [email protected]
Process SolutionsPeople Process Systems Methodology
Social Media IntegrationProvides a Useful Signal #SignalEconomy● Facebook: Friends & Family● Twitter: Real time Broadcast tool● Google+: Google PLUS!● LinkedIn: Professional Network● Other: FourSquare, Pinterest, Tumblr,
Flickr, Instagram, WhatsApp, YT● Ecosystems: #GAAF and MS
Chipotle…
A lifestyle Brand
Creating Unique Messaging
To cut through the Digital Noise
http://farmedanddangerous.com/
Google+: An Ideal Tool...● Key Marketing Tenants - STP
● Segmentation: Google+ Circles● Targeting: Posts for Circles● Positioning: Content, Semantics,
Authorship, Google search● Integration: Google, YouTube, Gmail,
Hangouts, Google Voice, Android, Chrome, Google Enterprise Cloud
Segment Target Position
HR Specific Strategic Use ● Recruitment
● Get to know people. Google...PLUS!● Communique
● Internal and External● Communities: Public, Private, Discourse● Hangouts on Air (HOA)/YouTube Live
● Brand Building● Unique Messaging: Chipotle
● Signal - Good to Great
Hangout on Air…
YouTube Live
Broadcast Yourself
Video Conference
Low cost Telepresence
Google GLASS Sensors for The #SignalEconomy
Contextual Computing
Wearable Computing
#IoT
#ifihadaglass I would explore opportunities to integrate #googleglass and #nfc into an enterprise asset management solution on a mobile platform. This could be a huge market in field work in almost all industries since it could fulfill an unmet need - just like iPod did in the consumer space.
Applications...● Real Time Operations
○ PM, RCM, CBM(Condition Based Maintenance)
○ Power Generation/Tx. Smart Grid, Field Service
○ Heavy Earth Moving Equipment service(s)○ Trucking and Rail service(s) and tracking○ Oil and Gas Exploration (Upstream and Down)○ Healthcare (Electronic Medical Records etc)
● Business Processes ○ HR, Marketing, Sales, Finance, Compliance
● Consumer Space○ #Infotainment
Social Google+ GLASS!
#Infotaiment
Privacy Concerns
#IoT
Early adopter phase. Tends to attract lot of attention.
Step 1: Business Process AND/OR Root Cause Analysis● Identify the problems● Define the objectives● Create frameworks for solutions
DFSS for new process or productDMAIC to fix issuesLean to remove wasteSocial Media enabled ecosystems
● Evaluate IT and/or Embedded System solutions needed
Step 2: Automation if and when needed● Evaluate IT and/or Embedded System solutions
TCOCloudProductsSoftwareTrainingWorkflows (tied to process in Step 1)Social Media enabled ecosystems
● Implementation
Step 3: Analytics and Feedback
● To control the Process
● Using Data, Systems, Methodologies
● Social Media enabled ecosystems
Step 4: Standards Creation & Employee Training● Create content for Employee Training● To institute the process And prevent drift● Using workflows and Standards● Who? What? When? Where? How? Why?● People, Process, Systems and Methodology
Step 5: Content Creation● Customized content creation for various
Segments● To help Target Products and Services for the
Segments● Position products and Services● Using Social Media and Marketing tools