Google Confidential and Proprietary
1
The Chinese Internet
Kai-Fu LeeVice President, Google Inc., President, Google Greater China
June 10, 2009
The China Internet in Perspective…
Overview
Data Source: CNNIC
Usage Differences between China & US
Data Source: CNNIC, iResearch & www.pewinternet.org
Differences in User Demographics
% New users each year: China 25%, US 3%
Average age: China 25 Average age: US 42
Internet Cafe
Greater Reliance on Internet
VS
Exploring Users
They look, click, but they don’t like to type.They look, click, but they don’t like to type.
10 sec. spent on result page 30-60 sec. spent on result page
American UsersAmerican Users Chinese UsersChinese Users
Eye Tracking Results
Ecommerce
Lack of Trust
Very Few Credit Cards
Escrow Payment
Bicycle Delivery
IM Micro Payment
Entertainment Centric & Busy Pages
Top 10 Chinese Internet Companies…
Online Gaming
Music
Free & LegalFree & Legal
Unlicensed musicUnlicensed music
Video
P2P
Social Network Service
Mobility
January 7th, 2009 3G license issued to:
• CMCC (TDS-CDMA)
• CUTC (WCDMA)
• CT (CDMA2000)
January 7th, 2009 3G license issued to:
• CMCC (TDS-CDMA)
• CUTC (WCDMA)
• CT (CDMA2000)
Blog
•162M users has personal blogs
•Visits of Xu’s blog: 238M
980K Visits
7K+ Replies
980K Visits
7K+ Replies
Human Search
Internet in Earthquake
The Chinese Internet…
Inherited from global internet,Inherited from global internet,
Injected local characteristics,Injected local characteristics,
is changing China!is changing China!
Thank You!