By Ann Smarty @seosmartyBrand & Community Manager atInternet Marketing Ninjas
GOOGLE PLUS:THE CURRENT
STATE
June 28, 2011
FAIL…
The same hysteria…
The same hysteria…
22 months4 years and 8 months
5 years and 4 months
15 months
GOOGLE PLUS: OVER 3 OLD YEARS NOW
“It’s ‘Plus’ because it takes products from Google and makes them better...”
~Vic Gundotra, the senior vice president
“It’s ‘Plus’ because it takes products from Google and makes them better and ‘project’ because
it’s an ongoing set of products”~Vic Gundotra, the senior vice president
See personalized search results from people in your circles
See your friends’ Youtube comments on top for VERY popular videos
See who is emailing you…
“Before Google released Plus, the company might not have known that you were the same person when you searched, watched videos and used maps. With a single Plus account,
the company can build a database of your affinities.”
(source: New York Times)
“G+ was build primarily as an identity service…”
~Eric Schmidt, executive chairman of Google
GOOGLE PLUS WAS NOT CREATED TO BE
FACEBOOK OR TWITTER…
GOOGLE PLUS = GOOGLE’S WAY TO BETTER UNDERSTAND CONTENT & PEOPLE (and relationships between them)
[image courtesy of @gfiorelli1]
GOOGLE PLUS IS THE ONLY SOCIAL GRAPH GOOGLE HAS…
HELP EACH OTHER
GOOGLE+ STREAM
Unlike Facebook, Google Plus doesn’t want me to listen ONLY to MY friends’ updates…
Instead, they want me to see more and more
content from outside of my
circles to figure out what I like…
Google Plus allows Google to map the web of people (users), brands (business pages) and
topics (hashtags)
@seosmarty
HASHTAGS…
Google Plus would auto-tag your updates to
place them better into the social
graph
TWITTER HASHTAGS:
Curate content & organize
conversations
TWITTER HASHTAGS:
Curate content & organize
conversations
GOOGLE PLUS HASHTAGS:
Analyze linked content &
relationships between topics
GOOGLE PLUS AND THE SEARCH…
Google plus used to be much more present in Google search…
Google plus used to be much more present in Google search…
Google plus used to be much more present in Google search…
Google Plus is still in Google search results (for those who are viewing default
personalized results)
Google Plus is still in Google search results for navigational search queries (showing a
“linked” Google Plus page)
BEFORE: NOW:
In many cases this is moved below the ads
For logged-in usersFor everyone
GOOGLE IS DEFINITELY SIMPLIFYING SERPS BUT THAT DOESN’T MEAN IT’S GIVING UP
ON GOOGLE PLUS(or its data since there is no alternative
sources for Google)
SO.. WHAT HAS REALLY CHANGED SINCE THE LAUNCH?
(1) GOOGLE PLUS HAS CANCELLED THEIR NOTORIOUS “REAL NAME” POLICY ALLOWING PEOPLE TO USE
PSEUDONYMS WHEN REGISTERING
(2) GOOGLE HAS CANCELLED THEIR AUTHORSHIP PROGRAM
(GOOGLE PLUS IS NO LONGER USED TO IDENTIFY PEOPLE BEHIND CONTENT)
“REAL NAME”policy reversed
(Jul 15, 2014)
AUTHORSHIPstopped(Aug 29, 2014)
THESE TWO MAY BE SOMEHOW CONNECTED
(3) GOOGLE PLUS IS NO LONGER AS PROMINENT IN SEARCH
(AS PROMINENT AS ADS)
(4) RUMOR: GOOGLE TO END FORCED INTEGRATION WITH YOUTUBE & GMAIL
GOOGLE’S LARRY PAGE SAYS THEY WILL KEEP WORKING & IMPROVING G+
[GOOGLE’S REPS ADD…ESPECIALLY GOOGLE HANGOUTS, & PHOTOS]
Source: arstechnica.com
“We’re actually very happy with the progress of Google+… The company is behind it.”
~New Google+ Head David Besbris
WILL GOOGLE PLUSCHANGE?
YES
IS GOOGLE PLUSHERE TO STAY?
YES
WORTH YOUR TIME?…
Do you want to rank on top for your friends’ searches? Do you want your friends to see
your face here?
SOCIAL-ASSISTED CONVERSIONS #BEEVERYWHERE
Discover and connect to niche influencers, connect to your customers…
Get included into Google’s social graph…
TOOLS
CIRCLOSCOPE
CYFE
Google Plus Ripples Bookmarklet
CircleCount
Thank you!
Contact us: 518-270-0854
Ann Smarty @seosmarty