7/31/2019 Google-Report Our Mobile Planet
1/42
A``afl O`dkld{inf ndk U}`u}il{n}y
A``afl O`dkld{inf ndk U}`u}il{n}y
\dkl}s{ndkida {hl C`mifl O`ds|cl}
Cny =5>=
@|} C`mifl Ufndl{:\di{lk _{n{ls
7/31/2019 Google-Report Our Mobile Planet
2/42
A``afl O`dkld{inf ndk U}`u}il{n}y
Lxlo|{irl _|ccn}y
=
_cn}{uh`dls hnrl mlo`cl nd idkisuldsnmfl un}{ `b `|} knify firls$ _cn}{uh`dl uldl{}n{i`dhns }isld {` ;;, `b {hl u`u|fn{i`d ndk {hlsl scn}{uh`dl `qdl}s n}l mlo`cida ido}lnsidafy}lfind{ `d {hli} klriols$ 22, noolss {hl Id{l}dl{ lrl}y kny `d {hli} scn}{uh`dl ndk c`s{ dlrl}
flnrl h`cl qi{h`|{ i{$ Icufion{i`d: M|sidlssls {hn{ cngl c`mifl n old{}nf un}{ `b {hli} s{}n{layqiff mldl{ b}`c {hl `uu`}{|di{y {` ldanal {hl dlq o`ds{nd{fy o`ddlo{lk o`ds|cl}$
_cn}{uh`dls hnrl {}ndsb`}clk o`ds|cl} mlhnri`}$ C`mifl sln}oh& rikl`& nuu |snal& ndks`oinf dl{q`}gida n}l u}`fio$ _cn}{uh`dl |sl}s n}l c|f{i#{nsgida {hli} clkin qi{h 82, |sida{hli} uh`dl qhifl k`ida `{hl} {hidas s|oh ns qn{ohida [R (
7/31/2019 Google-Report Our Mobile Planet
3/42
A``afl O`dkld{inf ndk U}`u}il{n}y
\dkl}s{ndkida {hl C`mifl O`ds|cl}
[his s|}rly is klsiadlk{` anid idsiah{s id{` h`qo`ds|cl}s |sl {hlId{l}dl{ `d {hli}
scn}{uh`dls
?
H`q n}l scn}{uh`dls|slk id knify fibl0
H`q k` o`ds|cl}s c|f{i#{nsgqi{h {hli} scn}{uh`dls0
Qhn{no{iri{ilsn}l o`ds|cl}so`dk|o{ida `d {hli} scn}{uh`dls0
Qhn{ }`fl k` scn}{uh`dls ufny
id {hl sh`uuidau}`olss0
H`q k` o`ds|cl}s }lsu`dk
{` nks& `idl ndk `d c`mifl0
KNY
Id kl{nif:
Bno{s ndk bia|}ls nm`|{ scn}{uh`dlnk`u{i`d ndk |snal
Id{l}dl{ |snal id aldl}nf& sln}oh& rikl`&s`oinf dl{q`}gida& c`mifl nkrl}{isidandk c#o`ccl}ol mlhnri`} rinscn}{uh`dls
[his o`|d{}y }lu`}{ is un}{ `b n af`mnfscn}{uh`dl s{|ky o`dk|o{lk id c|f{iuflo`|d{}ils$ Risi{ @|}C`miflUfndl{$o`c b`}noolss {` nkki{i`dnf {``fs ndk kn{n
7/31/2019 Google-Report Our Mobile Planet
4/42
A``afl O`dkld{inf ndk U}`u}il{n}y
Naldkn
;
> _cn}{uh`dls n}l Idkisuldsnmfl {` Knify Fibl
= _cn}{uh`dls Hnrl [}ndsb`}clk O`ds|cl} Mlhnri`}
? _cn}{uh`dls Hlfu \sl}s Dnrian{l {hl Q`}fk
; _cn}{uh`dls Ohndal {hl Qny O`ds|cl}s _h`u
< _cn}{uh`dls Hlfu Nkrl}{isl}s O`ddlo{ qi{h O|s{`cl}s
7/31/2019 Google-Report Our Mobile Planet
5/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_CN][UH@DL_N]L IDKI_ULD_NMFL[@ KNIFY FIBL
7/31/2019 Google-Report Our Mobile Planet
6/42
A``afl O`dkld{inf ndk U}`u}il{n}y 2
_cn}{uh`dl Uldl{}n{i`d is `d {hl ]isl
^> =5>>
?>,
;;,^> =5>=
Mnsl: Dn{i`dnf }lu}lsld{n{irl u`u|fn{i`d >2'& d3 >$555^>: Qhioh ib ndy `b {hl b`ff`qida klriols k` y | o|}}ld{fy |sl0
7/31/2019 Google-Report Our Mobile Planet
7/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_cn}{uh`dls n}l n Old{}nf Un}{ `b@|} Knify Firls
1
hnrl |slk {hli}scn}{uh`dls lrl}y kny id{hl uns{ 1 knys2=,
Mnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf& _cn}{uh`dl d3 >$555^>8: [hidgida nm`|{ {hl fns{ slrld knys `d h`q cndy knys ql}l y`| `dfidl qi{h $$$0
7/31/2019 Google-Report Our Mobile Planet
8/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_cn}{uh`dls n}l Nfqnys @d& Nfqnys qi{h Y`|
8
k`d{ flnrl h`clqi{h`|{ {hli} klriol85,
Mnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf& _cn}{uh`dl d3 >$555^ o`cufl{lfy
kisna}ll$ I k`d{ flnrl h`|sl qi{h`|{ cy scn}{uh`dl
7/31/2019 Google-Report Our Mobile Planet
9/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_cn}{uh`dls N}l \slk Lrl}yqhl}l
9
N{ h`cl
91,
@d {hl a`
8?,
Id n s{`}l
18,
91,
8?,
18,
1>,
1>,
25,
2: Qhl}l k` y`| |sl y`|} scn}{uh`dl0 Uflnsl slflo{ bi}s{ n{ qhioh f`on{i`ds y`| lrl} |sl i{ # lrld ib `dfy slfk`c$
7/31/2019 Google-Report Our Mobile Planet
10/42
A``afl O`dkld{inf ndk U}`u}il{n}y
Nff`qida \sl}s {` _{ny B|ffy O`ddlo{lk
>5
1?,
2=,
25,
?;,
Lcnifida
_ln}oh Ldaidls
_`oinf Dl{q`}gida _i{ls
Rikl` shn}ida _i{ls
noolss {hlId{l}dl{ `d {hli}scn}{uh`dls n{ flns{`dol n kny
22,
Mnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf& _cn}{uh`dl d3 >$555^9: \sida {hl sonfl mlf`q& uflnsl idkion{l nuu}`xicn{lfy h`q b}l~|ld{fy y`| |sl {hl Id{l}dl{ id aldl}nf ndk suloibio sl}riols ndk {yuls
`b qlmsi{ls {h}`|ah y`|} m}`qsl} } nuus d y`|} scn}{uh`dl0 ]lsu`dsls }lbflo{ n{ flns{ dol n kny$
7/31/2019 Google-Report Our Mobile Planet
11/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_cn}{uh`dl \sl is Lxulo{lk {` Ido}lnsl
>>
lxulo{{` |sl {hli}
scn}{uh`dl c`}l {`noolss {hl Id{l}dl{id {hl b|{|}l
?$555^=>: [hidgida nm`|{ {hl dlx{ >= c`d{hs& qhn{ k` y | lxulo{& h`q qiff y`| ml |sida {hl id{l}dl{ qi{h y`|}0
7/31/2019 Google-Report Our Mobile Planet
12/42
A``afl O`dkld{inf ndk U}`u}il{n}y >=
_cn}{uh`dls Hnrl Mlo`cl s` Icu`}{nd{ {`O`ds|cl}s {hn{
Mnsl: U}irn{l scn}{uh dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf& _cn}{uh`dl d3 >$555^ o`cufl{lfy
kisna}ll$ I q`|fk }n{hl} airl |u [R {hnd cy scn}{uh`dl$ I q`|fk }n{hl} airl |u cy [R / klsg{`u UO {hnd cy scn}{uh`dl
q`|fk }n{hl} airl |u[R {hnd {hli} scn}{uh`dl??,
7/31/2019 Google-Report Our Mobile Planet
13/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_CN][UH@DL_HNRL []ND_B@]CLKO@D_\CL] MLHNRI@]
>?
7/31/2019 Google-Report Our Mobile Planet
14/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_cn}{uh`dls n}l nCnj`} Noolss U`id{b`} _ln}oh
>;
: H`q `b{ld k` y | k` sln}ohls (rin A``afl& Ynh``.& Mida& l{o$) d y`|} $$$ 0
7/31/2019 Google-Report Our Mobile Planet
15/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_cn}{uh`dls Idb`}c @|} Knify Fibl
>2
Ld{l}{nidcld{
88,
1,
7/31/2019 Google-Report Our Mobile Planet
17/42
A``afl O`dkld{inf ndk U}`u}il{n}y
Nuu \snal is \mi~|i{`|s
>1
=8nuus ids{nfflk`d nrl}nal>>
unik nuus ids{nfflk`d nrl}nal2
nuus |slk id {hlfns{ ?5 knys
Mnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf& _cn}{uh`dl d3 >$555
^=;: H`q cndy nuus k y`| o|}}ld{fy hnrl d y |} scn}{uh dl0Mnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf ndk qh` hnrl n{ cidic|c `dl nuu `d {hli} scn}{uh`dl& d3 928^=
7/31/2019 Google-Report Our Mobile Planet
18/42
A``afl O`dkld{inf ndk U}`u}il{n}y
12,qn{oh rikl`
=$555^?
7/31/2019 Google-Report Our Mobile Planet
19/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_cn}{uh`dl \sl}s n}l B}l~|ld{_`oinf Dl{q`}gl}s
>9Mnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl id{l}dl{ idaldl}nf& _cn}{uh`dl d3 >$555 $ ?8: H`q b{ld k` y`| risi{ ns`oinf dl{q`}g (rin qlmsi{ls } nuus) d y`|} $$$ 0
7/31/2019 Google-Report Our Mobile Planet
20/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_cn}{uh`dls N}l \slk Qhifl C|f{i#{nsgidaqi{h @{hl} Clkin
=5Mnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl Id{l}dl{ id aldl}nf ndk qh` ql}l `dfidl yls{l}kny qi{h {hli} scn}{uh`dl&_cn}{uh`dl d3 8;? ==: Qhld y`| |sl {hl Id{l}dl{ d y`|} scn}{uh`dl& qhioh ib ndy b {hl b`ff`qida k` y`| k` n{ {hl sncl {icl0
82,\sl
scn}{uh`dlqhifl
Ufny rikl` ancls
=8,
]lnk n m``g
>1,
Qn{oh c`rils
?;,
Qn{oh [R
2,
7/31/2019 Google-Report Our Mobile Planet
21/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_CN][UH@DL_HLFU \_L]_DNRIAN[L [HL Q@]FKN]@\DK [HLC
=>
7/31/2019 Google-Report Our Mobile Planet
22/42
A``afl O`dkld{inf ndk U}`u}il{n}y ==
Mnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf& _cn}{uh`dl d3 >$555^??: H`q `b{ld k` y`| f``g b`} idb`}cn{i d nm`|{ f`onf m|sidlssls `} sl}riols `d y`|} scn}{uh`dl0 (Lrl})Mnsl: U}irn{l scn}{uh`dl |sl}s qh |sl {hl id{l}dl{ id aldl}nf ndk qh f``g n{ flns{ flss {hnd dol n c`d{h b`}idb`}cn{i`d `d {hli} scn}{uh dl& _cn}{uh`dl d3 9?< ^?; Qhioh `b {hl b`ff`qida no{i`ds hnrl y`| {ngld nb{l} hnridaf``glk |u {his {yul b idb`}cn{i`d (m|sidlss } sl}riols of`sl {` y`|} f`on{i`d)0
`b scn}{uh`dl |sl}shnrl f``glk b`} f`onfidb`}cn{i`d
9;,
hnrl {ngld no{i`d ns
n }ls|f{
95,
7/31/2019 Google-Report Our Mobile Planet
23/42
A``afl O`dkld{inf ndk U}`u}il{n}y
F``g b`} f`onfidb`}cn{i`d knify
F``g b`} f`onf idb`}cn{i`d n{flns{ `dol n qllg$555^??: H`q `b{ld k` y`| f``g b`} idb`}cn{i d nm`|{ f`onf m|sidlssls `} sl}riols d y`|} scn}{uh`dl0 (Lrl})
7/31/2019 Google-Report Our Mobile Planet
24/42
A``afl O`dkld{inf ndk U}`u}il{n}y
F`onf Idb`}cn{i`d _llgl}s [ngl No{i`d
=;Mnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf ndk qh` f``g n{ flns{ flss {hnd `dol n c`d{hb`} idb`}cn{i`d d {hli} scn}{uh`dl& _cn}{uh`dl d3 9?9,
>?,
>=,
H`cl
@d {hl a`
Id n s{`}l
Q`}g
]ls{n|}nd{
N{ n s`oinf an{hl}ida
Onb `} o`bbll sh`u
Ufnol `b _ln}oh
7/31/2019 Google-Report Our Mobile Planet
27/42
A``afl O`dkld{inf ndk U}`u}il{n}y
hnrl }lsln}ohlkn u}`k|o{ `} sl}riol`d {hli} uh`dl92,
Mnsl: U}irn{l scn}{uh dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf& _cn}{uh`dl d3 >$555^n: Ndk qhl}l ql}l y`| qhld y`| }lsln}ohlk b`} u}`k|o{s `} sl}riols qi{h y`|} scn}{uh dl0
=1
7/31/2019 Google-Report Our Mobile Planet
28/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_cn}{uh`dls n}l @|} U}icn}y _h`uuidaO`cundi`ds
=8
?$555^ { - clnds {hn{ y`|
o`cufl{lfy kisna}ll qi{h {hl s{n{lcld{ n -
7/31/2019 Google-Report Our Mobile Planet
29/42
A``afl O`dkld{inf ndk U}`u}il{n}y
]lsln}oh {hn{ _{n}{s `d _cn}{uh`dls Flnks{` U|}ohnsls No}`ss Ohnddlfs
Mnsl: U}irn{l scn}{uh dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf& _cn}{uh`dl d3 >$555^;8: Fis{lk mlf`q n}l rn}i`|s u}`k|o{s } sl}riols$ B`} lnoh `b {hlsl u} k|o{s `} sl}riols uflnsl idkion{l qhioh s{n{lcld{ nuufils{` y`|$
=9
]lsln}oh`d scn}{uh`dl
?1,
?=,
{hld u|}ohnslk
rin o`cu|{l}
{hld u|}ohnslk
i{ `idl
{hld u|}ohnslk
7/31/2019 Google-Report Our Mobile Planet
30/42
A``afl O`dkld{inf ndk U}`u}il{n}y
28,`b {hlsl scn}{uh`dl sh`uul}shnrl cnkl n u|}ohnslid {hl uns{ c`d{h
?$555
^;;: Hnrl y`| lrl} u|}ohnslk n u}`k|o{ } sl}riol `rl} {hl id{l}dl{ `d y`|} scn}{uh`dl0 Qi{h u}`k|o{ `} sl}riol ql clnd lrl}y{hida y`| ondm|y lxof|kida nuus$ Mnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf ndk qh` u|}ohnslk rin id{l}dl{ `d {hli} scn}{uh`dl d3 ?
7/31/2019 Google-Report Our Mobile Planet
31/42
A``afl O`dkld{inf ndk U}`u}il{n}y
_cn}{uh`dls _h`uul}s n}l B}l~|ld{ M|yl}s
?>Mnsl: U}irn{l scn}{uh dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf ndk qh` u|}ohnslk rin id{l}dl{ d {hli} scn}{uh dl& _cn}{uh`dl d3?
7/31/2019 Google-Report Our Mobile Planet
32/42
A``afl O`dkld{inf ndk U}`u}il{n}y
C`mifl O`ccl}ol qiffO`d{id|l {` A}`q
?=Mnsl: U}irn{l scn}{uh dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf& _cn}{uh`dl d3 >$555 ^: K` y`|lxulo{ cngida u|}ohnsls d y`|} scn}{uh`dl c`}l b{ld id {hl dlx{ >= c`d{hs0
lxulo{ {` cngl c`}lc`mifl u|}ohnsls id {hlb|{|}l?>,
7/31/2019 Google-Report Our Mobile Planet
33/42
A``afl O`dkld{inf ndk U}`u}il{n}y
Mn}}il}s {` C`mifl O`ccl}ol _{iff Lxis{
??
2=,
2,
7/31/2019 Google-Report Our Mobile Planet
34/42
A``afl O`dkld{inf ndk U}`u}il{n}y ?;
O@DDLO[ QI[H [HLI]O\_[@CL]_
_CN][UH@DL_HLFU NKRL][I_L]_
7/31/2019 Google-Report Our Mobile Planet
35/42
A``afl O`dkld{inf ndk U}`u}il{n}y
@idl Nk Lxu`s|}l Flnks {` C`mifl _ln}oh
?
7/31/2019 Google-Report Our Mobile Planet
36/42
A``afl O`dkld{inf ndk U}`u}il{n}yMnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf ndk qh` n}l sln}ohida rin sln}oh ldaidl& _cn}{uh`dl d3 92=^?=: H`q cndy sln}oh }ls|f{ unals k` y`| f``g n{& qhld o`dk|o{ida n sln}oh qi{h y |} $$$ 0
2>,`dfy f``g n{ {hl }s{ unal`b }ls|f{s qhldo`dk|o{ida n sln}oh `d
{hli} scn}{uh`dl
[hl Bi}s{ Unal `b C`mifl_ln}oh ]ls|f{s is Gly
?2
> = ? ; < 2 1 8 Dlx{
7/31/2019 Google-Report Our Mobile Planet
37/42
A``afl O`dkld{inf ndk U}`u}il{n}y ?1
89,`b scn}{uh`dl |sl}sd`{iol c`mifl nks
Mnsl: U}irn{l scn}{uh dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf& _cn}{uh`dl d3 >$555^;>: H`q `b{ld k` y`| d`{iol nkrl}{isida qhld y | n}l |sida {hl m}`qsl} `} nd nuu `d y`|}
scn}{uh`dl0 (Lrl})
7/31/2019 Google-Report Our Mobile Planet
38/42
A``afl O`dkld{inf ndk U}`u}il{n}y
C`mifl Nks Cngl nd Icu}lssi`d
?8Mnsl: U}irn{l scn}{uh`dl |sl}s qh` |sl {hl id{l}dl{ id aldl}nf ndk qh` n{ flns{ }n}lfy d`{iol nkrl}{isida d3888^;=: Qhl}l hnrl y`| d`{iolk nkrl}{isida qhld |sida y`|} scn}{uh`dl0
;8,
;2,
;5,
=1,
=9,
Qhifl id nd nuu
Qhifl `d n qlmsi{l
Qhifl |sida n sln}oh ldaidl
Qhifl qn{ohidan rikl`
Qhifl `d n }l{nifl}qlmsi{l
Qhifl `d n rikl`qlmsi{l
Qhifl id nuu
;8,
Qhifl `d nqlmsi{l;2,
Qhifl |sida nsln}oh ldaidl
;5,
Qhi{l qn{ohidan rikl`
=1,
Qhl}l C`mifl Nks N}l D`{iolk
7/31/2019 Google-Report Our Mobile Planet
39/42
A``afl O`dkld{inf ndk U}`u}il{n}y ?9
MNOGA]@\DK
7/31/2019 Google-Report Our Mobile Planet
40/42
A``afl O`dkld{inf ndk U}`u}il{n}y
]lsln}oh Cl{h`k`f`ay
Id un}{dl}shiu qi{h Ius`s ClkinO[& ql id{l}rilqlk n {`{nf `b >&555\_ `dfidl nk|f{s (>8#2; yln}s `b nal) qh` ikld{ilk {hlcslfrls ns|sida n scn}{uh`dl {` noolss {hl Id{l}dl{
[hl kis{}im|{i`d is noo`}kida {` n dn{i`dnf }lu}lsld{n{irlON[I _{|ky
N scn}{uh`dl is kldlk ns n c`mifl uh`dl `stl}ida nkrndolkonunmifi{ils& `b{ld qi{h UO#figl b|do{i`dnfi{y `} nmifi{y {`k`qdf`nk nuus
]lsu`dkld{s ql}l nsglk n rn}il{y `b ~|ls{i`ds n}`|dk klriol|snal& c`mifl sln}oh& rikl`& s`oinf& qlm ndk o`ccl}ol mlhnri`}ndk c`mifl nkrl}{isida
Id{l}rilqs ql}l o`dk|o{lk id ^> =5>=
;5
7/31/2019 Google-Report Our Mobile Planet
41/42
A``afl O`dkld{inf ndk U}`u}il{n}y
Klc`a}nuhios
;>
N}ln
,
;9,
>2,
??,
=;,
=5,
1,
??,
;9,
>1,
??,
>>,
;,
>5,
Blcnfl
Cnfl
>8#=; Yln}s
=
7/31/2019 Google-Report Our Mobile Planet
42/42
Klc`a}nuhios
=,
>?,
=;,
>?,
?;,
>;,
22,5,
>9,
2,
>5,
>8,
>>,
=;,
>=,
>?,
1,
A}nkl soh``f `} s`cl hiah soh``f
O`cufl{lk hiah soh``f
_`cl o`fflal m|{ kik d`{ bidish
O`cufl{lk n {q` yln} o`fflal kla}ll
O`cufl{lk n b`|} yln} o`fflal kla}ll
O`cufl{lk n u`s{#a}nk|n{l kla}ll
Lcuf`ylk (b|ff#{icl/un}{#{icl)
]l{i}lk
_{|kld{
\dlcuf`ylk / h`clcngl}
Flss {hnd >