OpenGraphYour Key To Making Content Look Great On Facebook & Beyond
State of Search
@mike_arnesen
#StateOfSearch
Downloadbit.ly/unfriend-google
Mike ArnesenDirector of Analytics & Optimization
at SwellPathgoogle.com/search?mike+arnesen
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
We love Google Announcements
@mike_arnesen
#StateOfSearch
We love Google Announcements
@mike_arnesen
#StateOfSearch
TEXT
I want to believe
@mike_arnesen
#StateOfSearch
When I started in SEO…
@mike_arnesen
#StateOfSearch
When I started in SEO…
@mike_arnesen
#StateOfSearch
Making the web a better place
@mike_arnesen
#StateOfSearch
TEXT
Had my back. We were cool.
Google’sgot my back
@mike_arnesen
#StateOfSearch
TEXT
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
TEXT“It’s Called Show Business, Not Show Friends.”
@ruthburr
@mike_arnesen
#StateOfSearch
The Bait
@mike_arnesen
#StateOfSearch
TEXT
Google’s not our friend
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
Let’s talk about a new way of thinking
@mike_arnesen
#StateOfSearch
TEXT
Google’s not our friend
@mike_arnesen
#StateOfSearch
TEXT
Google’s not our friend
and that’s okay.
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
TEXTBe wary of attachment
@mike_arnesen
#StateOfSearch
“The root of sufferingis attachment.”
@mike_arnesen
#StateOfSearch
What if we never had to worry about
Google’s updates?
@mike_arnesen
#StateOfSearch
A Middle Path
@mike_arnesen
#StateOfSearch
TEXT
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
TEXT
@mike_arnesen
#StateOfSearch
TEXT
We are called on to experiment
@mike_arnesen
#StateOfSearch
TEXT
HTTPs
@mike_arnesen
#StateOfSearch
TEXT
Sitelinks
@mike_arnesen
#StateOfSearch
TEXT
Analytics data
@mike_arnesen
#StateOfSearch
TEXT
Segment.io
@mike_arnesen
#StateOfSearch
Is your channel mix
out of balance?
@mike_arnesen
#StateOfSearch
TEXT
Coupon Craze
@mike_arnesen
#StateOfSearch
You must be valuable
@mike_arnesen
#StateOfSearch
TEXTMake Google get attached to you
@mike_arnesen
#StateOfSearch
Tips and tricks don’t last
@mike_arnesen
#StateOfSearch
The Bait
@mike_arnesen
#StateOfSearch
We can do this on our own
@mike_arnesen
#StateOfSearch
Learn to be okaywith impermanence
@mike_arnesen
#StateOfSearch
Google’s not our
friend.
@mike_arnesen
#StateOfSearch
Google’s not our
friend.
It never was.
@mike_arnesen
#StateOfSearch
Google’s not our
friend.
It never was.
And that’s okay.
Thank you!Mike Arnesen
Director of Analytics & Optimization
at SwellPathgoogle.com/search?mike+arnesen
Download: bit.ly/unfriend-google
@mike_arnesen
#SMX | #23B1
