Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt)
Jeremy VanderlanLead Web DeveloperAIDS.gov
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MOBILE WEB SITE
Jeremy VanderlanLead Web Developer, AIDS.gov
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Mobile Growth Rate
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Content Creation Approach
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I’m bored.
I’m microtasking.
I’m local.
I’m social.
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I’m bored. Distract me!
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I’m microtasking. Answer my question.
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I’m local. Where am I? What’s here?
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I’m social. Check this out!
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Tiers of Adoption
SMS Lowest common denominator Universal adoption
Mobile Web Nearly universal
Native Applications Targeted experience Platform specific (Android, iOS, Windows,
Blackberry, etc...)
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What to Build?
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Native Application
Advantages Utilize device-specific features Better overall user experience Revenue Generation
Cons Must develop for multiple platforms Device Market Share (Q4 - 2010)
iPhone - 6.75% Android - 7.75% Blackberry - 8.53%
Cost - Avg. $30,000 to build per platform
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Mobile Website
Pros It’s the web - REACH Cross-platform Cost is generally less than native app
development Cons
Lacks functionality/feel of native app People tend to prefer a good native app
over a mobile website, if both are available
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ROI
Assuming the same cost to develop
Source - Mashable - Aaron Maxwell
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AIDS.gov Mobile Site
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m.aids.gov/touch
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m.aids.gov/feature
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AIDS.gov Mobile Locator
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QR Codes
AIDS.gov LocatorAIDS.gov Mobile Site
Further Reading…
Luke Wroblewski
http://www.lukew.com/
Twitter: @lukew
Josh ClarkTapworthy - http://oreilly.com/catalog/0636920001133Twitter: @globalmoxie
