2009 RuLiv
Basics of Photo Management and Graphic Design, Immanuel Henne
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2009 RuLiv
Photo Management and Graphic DesignWorkshop: Basic principles
Immanuel Henne, 21st of October 2009
2009 RuLiv
Basics of Photo Management and Graphic Design, Immanuel Henne
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Agenda
Basics of photo management and graphic design
Basic principles of digital photography (recap from 1st workshop)
Photo Management – Download from camera– Image processing– Online sharing of images
Graphic Design Guidelines– General guidelines – Example of use (presentation guidelines)
2009 RuLiv
Basics of Photo Management and Graphic Design, Immanuel Henne
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Light is the foremost indicator of how you are going to go about your photography.
It determines what you will be able to photograph as well as govern your limitations
Light Front Lightning
Side Lightning
Back Lightning
Difussed Light
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Basics of Photo Management and Graphic Design, Immanuel Henne
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Front Lightning
Representative images
Two Dimensional
Reduces Shadows
Most used and recognized light source
Original definition: The method of recording the image of an object through the action of
light, on light sensitive material
Derived from Greek words:
photos = Light | grahphein = to draw
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Basics of Photo Management and Graphic Design, Immanuel Henne
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Side Lighting
Brings out Detail in subject
Reveals texture
Introduces a third dimension
Shows depth in an image
Use side lighting as much as possible, even moving your subject, if necessary, next to a
window.
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Basics of Photo Management and Graphic Design, Immanuel Henne
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Back Lighting
Striking effect
Use with recognizable subjects
Halo of light around subject
Late evening or early morning
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Basics of Photo Management and Graphic Design, Immanuel Henne
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Diffused Light
Clouds act as a large filter and diffuse light
Saturate colour
Good for taking portraits
Good for recording detail
Close ups
Macro
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Basics of Photo Management and Graphic Design, Immanuel Henne
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One word on flash usageAvoid using flash, even for night shots.
The indiscriminate blast of flash destroys the intimate mood of existing light.
The use of frontal flash lighting tends to flatten faces. However use fill-in flash, for backlit
situations or overhead sun.
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Basics of Photo Management and Graphic Design, Immanuel Henne
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AngleChanging your angle
By changing the angle you look at your subject, you alter the perspective. This has a great bearing on how the subject is perceived on a photograph.
Create impact by photo-graphing your subjects from unexpected angles.
Imagine yourself as an electron spinning around the subject, which is the nucleus of an atom.
The way you look at a subject makes a large difference to the end result of a photograph.
Changing angle means bending your knees, lying down, looking down at your subject etc.
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Basics of Photo Management and Graphic Design, Immanuel Henne
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CompositionThere are various guidelines of composition that youcan use. Some are for portraits, while others are forlandscapes. In this lecture we will discuss how toapproach and compose a subject.
Leading Lines High contrast scenes Rule of Thirds Balancing background and foreground Even horizons Subject placement (animals and humans) Portrait and landscape Fill the frame and get close
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Basics of Photo Management and Graphic Design, Immanuel Henne
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Rule of thirds
Rule of Thirds rule are imaginary lines dividing the image into thirds both horizontally and vertically
2009 RuLiv
Basics of Photo Management and Graphic Design, Immanuel Henne
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Balancing foreground and background
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Basics of Photo Management and Graphic Design, Immanuel Henne
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Even horizons
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Even horizons
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Subject placement (animals and humans)
Drop the “cross hairs” syndrome. Think aboutwhere you want to place your subject
Frame your subject looking into some space For action, place the subject to the side of
the frame, so that it is moving into some space
When looking to take a photograph, select your subject. This is normally the first thing your eye is attracted to. Once you have your subject, you
can then apply compositional rules to give the image better impact or balance.
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Basics of Photo Management and Graphic Design, Immanuel Henne
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Portrait and landscape
… and check the different impacts
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Basics of Photo Management and Graphic Design, Immanuel Henne
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Portrait and landscape
2009 RuLiv
Basics of Photo Management and Graphic Design, Immanuel Henne
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Fill the frame and get close
For action, sports and portraits a subject that fills the frame makes for a very high impact image.
A good photograph is a subject, a context, and nothing else. Remove any clutter that detracts
from your message. Get closer -- zoom in -- and crop as tightly as possible
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Basics of Photo Management and Graphic Design, Immanuel Henne
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Things to know Know your camera (e.g. set correct time)
Hold the camera still
Avoid using flash, even for night shots
Take a few more
Change your angle
Use frame, lines and diagonals
Put subject off center
Unclutter the picture
Tell a “story”
Capture the “mood”
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Basics of Photo Management and Graphic Design, Immanuel Henne
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Agenda
Basics of photo management and graphic design
Basic principles of digital photography (recap from 1st workshop)
Photo Management 1. Download from camera2. Image processing3. Online sharing of images
Graphic Design Guidelines4. General guidelines 5. Example of use (presentation guidelines)
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Photomanagement
1. Download from your camera to Picasa- Time stamp on camera- Picasa- Tagging
2. Basic image processing with Picasa
3. Online sharing of images
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1. Download from your camera
Timestamp on camera
Easy and one time setup
Makes it easy to find pictures in the future
Nicely synchronizes sequence of pictures of photographs taken by others on same event.
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1. Download from your camera
Picasa – Your photo library
Our recommendation for RuLiv It’s for free Easy to use Incl. basic options for image processing Image sharing capabilities
Download and install Picasa** http://picasa.google.com/
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1. Download from your camera
Tagging
Give your pictures a name Split into folders (must do) Name/title the "event" (must do) Use geo tagging and other tagging (optional) "People“ (nice to have feature)
Requires Google Earth
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Photomanagement
1. Download from your camera to Picasa
2. Basic image processing with Picasa- Rotate pictures if needed- Cropping- Straighten- Red Eye Reduction
3. Online sharing of images
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2. Basic Image processing
Rotate pictures if needed
Before you upload the pictures or share them by sending them in an e-mail rotate them to their natural position.
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2. Basic Image Processing
Cropping
Unclutter the image
Increase the impact of your picture Crop to match the format needed for your
presentation Change from landscape to portrait or the
other way round.
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2. Basic Image Processing
Straighten
Even horizons
… or the opposite, intentionally put some dynamic into the picture
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2. Basic Image Processing
Red Eye reduction
Apply at least for images which are uploaded and shared.
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Photomanagement
1. Download from your camera to Picasa
2. Basic image processing with Picasa
3. Online sharing of images- Setup Google Account- Selective Upload- Recommended image sizes in pixels- Sharing pictures Web and Email- Embed in Blog or Website
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3. Online sharing of images via Picasa Web Album
Setup Google Picasa Account
Use for business vs. use for private
Each to have their own account.
Existing Google accounts work. Or add a new Google account.
Grant each other access to albums to share each others pictures.
https://www.google.com/accounts/ServiceLogin?service=lh2
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3. Online sharing of images via Picasa Web Album
Selective upload
Use the “Star” to select the pictures which are worthwhile sharing.
Sync stared photos only
Turn automatic synch on
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3. Online sharing of images via Picasa Web Album
Recommended pixel size for Web Album
1600 pixels. Ideal for sharing and large enough for multiple purposes.
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3. Online sharing of images via Picasa Web Album
Recommended size for Emails and other
… just to give you a clue on pixel sizes. These are the Flickr image sizes:
Thumbnail: 75 x 100 (Icons)
Small: 180 x 240 (E-Mails)
Medium: 375 x 500 (Blogs and Webpages)
Large: 768 x 1024 (Print, and sharing on Web Album)
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3. Online sharing of images via Picasa Web Album
Sharing pictures Web and Email
“E-mail” or “Upload” function via the Picasa Web Album offers you automatic resize
Lean image sizes, fast e-mail delivery and decreased bandwith issues
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3. Online sharing of images via Picasa Web Album
Embed in blog or Website
Select picture size
Copy and past
http://picasaweb.google.com/home
http://picasaweb.google.com/lh/photo/TYvxi-JqPnvun4lb3YhD6Q?feat=directlink
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Basics of photo management and graphic design
Basic principles of digital photography (recap from 1st workshop)
Photo Management 1. Download from camera2. Image processing3. Online sharing of images
Graphic Design Guidelines4. General guidelines
- Combine pictures and text copy- Keep aspect ratio (don’t squeeze logos)- No more as than 3 different font types- Use grid and object alignment- No colored backgrounds
5. Example of use (presentation guidelines)
General Graphic Design Guidelines
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4. General graphic design guidelines
Combine images and text copy
Calling for attention, more appealing
Pictures say more than 1000 words
Illiterate people can read pictures
Use meaningful pictures … choose carefully
Don’t use pictures as background image with text copy onto it. It makes the text copy very difficult to read and the image is also not displayed favorably.
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4. General graphic design guidelines
Keep ratio of pictures and logos
Same aspect ratio for all pictures on same presentation
When scaling use “Shift key”
Don’t squeeze … it looks unprofessional.
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4. General graphic design guidelines
No more than 3 different font types
Keep it clean and simple
No more then 2 to 3 different font typechanges on same presentation. Count in changes of font sizes, font color, font style.
I. General graphic design II. Keep it clean and simpleIII. No more then 2 to 3 different style
changes on same presentation. Count in changes of font sizes, font color, font style.
IV. Too many different “font styles” are heavy on the eye.
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Grids help objects to be spaced evenly, aligned and consistent in size
Use grid to position objects consistently atsame positions
Use View Grid and Guides Display drawing guides on screen.
4. General graphic design guidelines
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Alignment
Have everything left and top aligned. There are exceptions to the rule.
Align picture with text copy and other elements
Btw. the left-top alignment is also a better rule for spreadsheets (rather than using the Microsoft default alignment which is “bottom”)
4. General graphic design guidelines
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Simple typographic rules
Usually align text copy to top and to left. That's how you read.
Line breaks within paragraph goes without line spacing
0.5 line spacing after paragraph.
Use spell checking
4. General graphic design guidelines
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No colored backgrounds
Try to not use colored backgrounds. It can be difficult to read.
For “Status” indication on spreadsheets use a dedicated column where the field of just one column uses color coding.
No colored backgrounds
Try to not use colored backgrounds. It can be difficult to read.
For “Status” indication on spreadsheets use a dedicated column where the field of just one column uses color coding.
4. General graphic design guidelines
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Design templates include
Consistent use of Logo image
Presentation template and guidelines
Letterhead template
Evtl. word doc and flyer template (tbd)
5. Use available and standardized RuLiv design templates
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