Mise en place
2014 Brand Book and Style Guide | Greater Cleveland Food Bank
(meez en plas)
Mis en place is a French phrase meaning putting in place. It’s used in professional kitchens all over the world to refer to organizing and arranging ingredients. How appropriate it also be the title of a style guide that will help the Greater Cleveland Food Bank keep every element of its brand in its proper place.
The Greater Cleveland Food Bank is the largest hunger relief organization
in Northeast Ohio, providing more than 40 million meals annually. We’re
serious about ending hunger in our communities.
NEW LOOK, SAME GREAT FOOD BANK
Each year 50 million meals are needed to feed the hungry
in Greater Cleveland.
More than 8,000 meals are served at the Greater Cleveland Food Bank Kitchen each day.
8,000
$1=4 mealsA donation of one dollar can provide four meals for
hungry people in our communities.
DONATED FOOD AND MONEY
Here’s how it works
Businesses, schools and other organizations, as well as individuals,
donate food and money.
GREATER CLEVELAND FOOD BANK
Once donations arrive at the Food Bank, volunteers sort, repackage or prepare the food to be distributed in
the community.
$
$
HUNGRY NORTHEAST OHIOANSMEMBER AGENCIES
In addition to food pantries and hot meal sites, distribution agencies
includes Kids Cafes, Back Pack for Kids programs, Summer Food Service
programs, and Mobile Pantries.
Nutritious meals are provided to more than 224,000 people in a six-county area. Half of these
clients are children or senior citizens.
Say “hello” to the new Greater Cleveland Food
Bank name and logo
LOGO
We changed the Greater Cleveland
Food Bank name to better reflect our
service area. The new logo functions
better in both the digital and print
worlds. Using the original logo as a
starting point, the entire logo shifted
to a horizontal alignment, rather
then vertical. The icon and type were
updated, and colors were reconciled
with the Harvest for Hunger green.
Old logo New logo
Why the change?
See the differences!
LOGOS ON BACKGROUND COLOR
Solid Backgrounds
If the logo is used on a solid background or with photography the logo should be made white.
IMPROPER USAGE
Please remember to use the new logo not the old one.
Please don’t replace the spoon and fork with other iconography.
Not even with a cat.
Please remember to include the word Greater in the logo.
Never forget the dinner plate circle.
Please don’t distort the logo.The iconography should
always have the typography attached to it.
Headlines
Body Copy
Sub Heads
Caecilia Karla
AaAaABCDEFGHIJKLMNOPQRSTUVWX-YZabcdefghijklmnopqrstuvwx-yz1234567890-=!@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWX-YZabcdefghijklmnopqrstuvwx-yz1234567890-=!@#$%^&*()_+
Karla is a sans serif typeface primarily used for body copy. Caecilia is a friendly serif font, mainly used for headlines and subheads.
TYPOGRAPHY
Use from 9pt-12pt
Use from 12pt-24pt
Use from 12 pt- 36 pt
Karla Regular
Caecilia Bold
Caecilia Bold
Pantone 7685 U
C=79 M=54 Y=0 K=0
R=1 G=72 B=148
Pantone 7742 U
C=59 M=4 Y=95 K=27
R=0 G=132 B=72
Pantone 345 U*
C=46 M=0 Y=40 K=0
R=110 G=205 B=156
Pantone 425 U***
C=25 M=18 Y=15 K=51
R=124 G=126 B=127
Black**
C=0 M=0 Y=0 K=100
R=0 G=0 B=0
Pantone 2915 U*
C=53 M=4 Y=1 K=0
R=100 G=179 B=232
COLOR
*Supporting colors should be used with discretion.
**Black should only be applied to the GCFB logo in a black and white formant.
***Pantone 425 should be used for body copy.
Pantone Colors: For professional printing only.
CMYK: For internal/laser printing only.
RGB: For on screen use only. This color will vary from monitor to monitor.
Templates
To make everyone’s life a little easier, and ensure a consistent representation of the brand, we’ve provided
templates for various print materials.
STATIONERY
All stationary designs should be respected and not altered. In photograph dominant layouts the typography should be simple, and the paper should always be white.
Photography should always be natural and journalistic, not staged.
15500 S Waterloo Rd, Cleveland, OH 44110
Member of: Local coordinator:216-738-2265 GreaterClevelandFoodBank.org
15500 South Waterloo Road Cleveland, OH 44110
January 9, 2013
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etur mi, sunt quaerum eum simus volore pliquis disimagnis et que id ma nost autempo ritiuntiis debis il
modistio. Unt.
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voluptat ea sae pa conserum inctaec aeriam arum sam quam volore, con num.
Ensuring that everyone in our communities has the nutritious food they need every day.
Member of Feeding America.
Anne Goodman
15500 South Waterloo Road, Cleveland, OH 44110 216-738-2044 | C 216-276-3728 [email protected] GreaterClevelandFoodBank.org
President, CEO
POWERPOINT
The PowerPoint templates should be kept simple because they are being projected.
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- List item
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- List item
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Title
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tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis
dis parturient montes, nascetur ridiculus.
Title
15500 South Waterloo Rd. Cleveland OH 44110
Phone: 216.738.2265 Fax: 216.738.1604
www.ClevelandFoodbank.org
NOTECARD
The notecard should be printed on a white stock with the two color logo on white side and one color logo on the solid color side. There are two cover options, choose wisely.
FLYER/NEWSLETTER
Flyers and newsletters should feature strong journalist photography and simple clean typography. Printed on white paper.
Name and title Name and title
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cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque
penatibus et magnis dis parturient montes, nascetur ridiculus mus.
program/partner
recipient name
Certificate Title
CERTIFICATES
The certificate should be simple and clean, featuring a simple blue banner with bold green headline type. Printed on white paper.
Brand ExpressionBrand expression is how the brand plays out in our marketing
materials. The success of the Greater Cleveland Food Bank depends on the involvement of people in our communities. It is important to
remind people that we need their help in keeping hunger at bay.
BRAND EXPRESSION
BRAND EXPRESSIONBRAND EXPRESSION
Key MessagesThe key messages must be communicated first and foremost as they
are the core of our organization.
The Greater Cleveland Food Bank leads hunger relief efforts in Northeast Ohio, leveraging donations of food, funds and volunteer time to make possible nearly 40 million meals each year for hungry people in our community. 52 million meals are missed annually in the Greater Cleveland Food Bank’s six-county service territory. Our mission is to ensure that everyone in our communities has the nutritious food they need every day through both food distribution and food stamp outreach efforts. The best and easiest way to help is to make a monetary donation online. To donate, go to ClevelandFoodBank.org. Each dollar provides four nutritious meals.
Secondary Messages
Once the main messages have been expressed, secondary information can be used to expand on the main messages.
The Food Bank operates a community food distribution center, providing food and other critical grocery products to more than 700 food pantries, hot meal sites, mobile pantries and other programs in six counties. Last year, this food was valued at more than $48 million. Distributing food with a high nutritional value is a top priority of the Food Bank: nearly 12.5 million pounds of fresh fruits and vegetables were distributed in FY2013 as well as nutrition education to our agencies and clients. The Greater Cleveland Food Bank operates special programs for children, serving more than 8,000 through Kids Cafes, Backpack For Kids and Summer Feeding programs. The Food Bank is committed to educating Northeast Ohioans on the issue of hunger and what can be done to alleviate hunger in our area. We advocate on issues that affect local hunger centers and the clients they serve. The Greater Cleveland Food Bank coordinates the annual Harvest for Hunger campaign, a 21-county food and fund drive. Through the Food Bank’s SNAP outreach efforts, we provide application assistance resulting in millions more meals for eligible people in Northeast Ohio. Last year, nearly 1/5 of the meals we provided were through this program. Are you, or someone you know, struggling to put food on the table? Call the Greater Cleveland Food Bank Help Center at 216-738-2067. The Food Bank plans to more than double our freezer and cooler capacity to be able to distribute more perishable and frozen food by 2014. More than 12,000 volunteers repack food at the Food Bank annually, saving us $1.2 million and from hiring 329 full time staff people.
THAT’S FRENCH FOR GOOD APPETITE.
THAT’S FRENCH FOR GOOD APPETITE. BON APPÈTIT BON APPÈTIT