The New Lead GenerationTwitter & LinkedIn
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging community
Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country
0 page views per month Close to 20,000 page views per month
0 Facebook fans 5000 Facebook fans
0 Twitter followers 11000 Twitter followers
0 Linkedin Connections 3000 Linkedin Connections
0 YouTube Videos 160 Videos (15,000 views)
0 Blog posts 500 posts
The Storyfrom click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The Storyfrom click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
•5 Wineries 40 Wines 1 Location•Co-op business model•Event facility (3000 sq ft)•Future expansion •Voted “Best new biz in 2011”•Featured in Alaska Airlines Magazine and on MSNBC.com
The Storyfrom click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
•Author•Seminar Leader•Consultant•Build affordable template based web sites•Manage businesses online content
What the heck is Twitter?Learning the language?Follow and be followedWhen, what and how oftenThree Twitter ToolsReasons to “Connect”A Dive Into the SiteBuild Your ConnectionsFive LinkedIn “Tips”Going Pro
Today’s Agenda
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Lead Generation
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
B2C acquired customer through Facebook
B2C acquired customer through LinkedIn
B2B acquired customer through LinkedIn
B2C/B acquired customer through their blog
Active blog
Lead Generation
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Lead Generation
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Customer has a need
Customer searches need
Is your content found?
Yes
No
Part of the choice
Customer asks friends
Social media influence Traditional media
influence
New World Marketing Flow
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Customer Makes
Purchase
How Twitter Can Make Your Business Fly
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
140 Character Micro Blog
Twitter is…Social messagingNews reportingSocial marketingConversation
More than 600 million people are on Twitter
2 Billion tweets per week
Real time stream of conversation, brand awareness, consumer sentiment
A many to many conversation
Instant impact and response
What is Twitter?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Online cocktail party
What is Twitter?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The social consumer…
What is Twitter?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
A Look at twitter.com: Me
Your profile Picture Name
140 character description Web site
Your Tweets
Your stats Tweets, following,
followers, lists Images
Similar people
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
A Look at twitter.com: Home
Your timeline @ mentions Activity of
people you follow
Saved searches Lists you create
Tweets from people you
follow
Side bar Who to follow User profile
details Trending topics
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
A Look at twitter.com: Connect
Connect Interactions Mentions
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
A Look at twitter.com: Discover
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
@ - Mention (main conversation)
DM (Direct Message – private)
RT (Retweet)
# Hashtag
Trending
List
Favorite
The Language of Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The Tweet
140 characters including any URLS and user names.
Can be about anything you want it to be about
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The Language of Twitter
The @ Mention / Reply
@username – designates who you want to mention or talk directly to in a tweet. Starting the tweet with a user name is only visible to the user and any followers you have in common.
Also known as a mention when people use your username in a tweet
DM – Direct Message – a private tweet to a @follower
@follower must be following you back to send a DM
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The Language of Twitter
RT – The retweet
Retweeting is simply forwarding a message or content along to your followers - sharing
Retweets can be done at Twitter.com using the Retweet action icon (using this format does not allow any customization of the message.)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The Language of Twitter
# Hashtag
Placing # before any word creates an automatic search stream link for the term
Easy aggregator of information
Assist in following a conference, seminar, or topic. Multiple users can participate
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The Language of Twitter
Favorite
Save any tweet to reference it later.
Great for coming back to great content
Trends Lists
What is popular
Join in the conversation and get greater exposure
Manage and group your followersSee what lists you appear on. Find new followers on others lists
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The Language of Twitter
Follow people of like interests
Use Twitter Search
Try to locate key influencers in your area / field
Don’t follow people who haven’t tweeted in a while
Follow in chunks of 70-100 people
Follow people in the “lists” of influencers
When you follow people you will see their tweets
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
WeFollow http://wefollow.com
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Twitter Advanced Searchhttp://search.twitter.com/advanced
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Start Tweeting
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Share posts from others you enjoy – Retweet
Share content you create
80/20 rule – Share relevant content before you sell
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
If Content is King, Conversation is Queen
Respond when you’re mentioned
Jump in to the conversation
Ask questions
It’s just talking to people
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Questions
Links
Activities / with media is preferred
Pictures
Posts you like
Posts you create
Events / Sales / Offers
Tips for your industry
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Tweet: Bad Example
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Tweet: Good Example
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot is usually embraced. Quick bites of information are engaging and add to the conversation.
10+ times per day (as long as you’re not selling)
Be ENGAGING
Okay to share same info 2-4 times at different times of the day
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Manageflitter.com
Three Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
ManageFlitter
Tweetdeck / Hootsuite
Three Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Tweetdeck.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Three Twitter Tools
Hootsuite.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Three Twitter Tools
WeFollow.com
Tweetdeck / Hootsuite
Tweet Binder
Three Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
TweetBinder.com
Three Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInThe Professional’s
Social Network
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The Big 51 BILLION ACCOUNTS
600 Musers
200 Musers
220 Musers
70 Musers
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInWhat’s it all about
•PROFESSIONAL•Resume•Connections•Referrals
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInWhy you need to be there
•PROFESSIONAL•Business to business connections•Search engine gold •Referrals and leads•Wealth of Information•Career Advancement
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInWhen, what, how?
•PROFESSIONAL•Complete and keep profile up to date•Occasional status updates•Make connections•Respond to inMail
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInThe Professionals Network
If you’re a business professional and you don’t have a powerful LinkedInpresence, you are missing
valuable opportunities.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInBuild Your Foundation
Complete your profile 100%
A complete profile gives you a 40% greater chance of networking success
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInCheck List
1. Upload a professional image2. Create a compelling headline3. Current and at least two past
positions4. Complete the summary section
of your profile5. Complete the specialties section
of your profile
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInCheck List
6. Seek “Recommendations”7. Complete the “Interests” and
“Groups and Associations sections
8. Add “Volunteer and Community” involvement
9. Add “Skills & Expertise” for being endorsed
10. Join relevant groups
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInA Look at the Site
HomeProfileNetworkJobsInterests
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInBuild your “Connections”
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInBuild your “Connections”
Import from email, find business colleagues, school alumni, and suggested people you may know
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInBuild your “Connections”
• Browse connections of your immediate network
• Advanced Search to find people
• Join Groups that your target market joins
• Watch your networks connections
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInGroups
• Join relevant groups to connect and learn
• Create public or private groups to connect and collaborate
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedIn5 LinkedIn “Tips”
1. Think key words and SEO2. Edit your public LinkedIn URL3. Add “media content”4. Add Your LinkedIn Profile to • Web• Biz Card• Other Professional Content
5. Make your profile public
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
LinkedInGoing Pro
http://nectartastingroom.comhttp://spokanewinemagazine.comhttp://nectarmedia.co
@nectarmedia
Facebook.com/NectarMedia
YouTube.com/NectarMedia
Contact Info