EYEEnterprising
Young Europeans
Senior High Schoolof Kalampaka
Advertisement
After the creation of our business, the planning of our products and the
marketing strategy,
now it’s time for advertisement.
Advertisement
A successful route of a product depends on the way of
advertisement and promotion.
AdvertisementA good advertisement has to answer 4 questions:
1.What’s the main aim of our advertisement?
2.What is the target group?
3.What does our product promise the consumer?
4.What makes our product unique?
In particular…
Advertisement – A.I.D.A.
The guide that the most people follow for the planning of an advertisement is usually A.I.D.A
o Attention
o Interest
o Desireo Action
From all of these sales are missing of course! It should be A.I.D.A(s) not A.I.D.A, but the planning of
the advertisement stops in action, and this is normal because sales are our next subject in our meeting in Germany.
Advertisement – A.I.D.A.
Attention
InterestInterest
Desire
Action
AIDA : More about
AttentionIn the first step what we should do, is to attract consumer’s attention. With the first word, with the first glance the advertisement should attract customer’s interest .
AIDA : More about Interest
• In the second step we have to attract costumers interest. So the message should be smart, interesting and attractive.
Some things in life
are priceless…
AIDA : More about Desire
• In the third step we start to explain the content of the message which has to be something specific and useful for the customer. In this way we will turn the interest into…. Desire!
…From the valuable olive we created for you a new healthy and high-quality product … our olive paste!
AIDA AIDA : : More about More about ActionAction
• The customer will make his comparisons operating consciously or subconsciously developing a desire for the product or the service which are advertisement suggests!
• How intense or vital is this desire and how response to real need, it will be depended from fourth critical step which will be, action.
AIDA AIDA : : More about ActionMore about Action
The customers should be informed about the benefits, the advantages and the price of the product.
….Made with love from selected olives and raw materials, rich in
minerals, monounsaturated fats and antioxidant substances is to enrich
your breakfast, lunch and every moment of your day.
Find it at selected stores in the most competitive market price….
Posters, www, videos, youtube, facebook will be used for advertising our product to local, national and international market.
With respect to tradition, passion
for quality!!!!!!!
Thank you