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Venture Labs – Crash Course on CreativityProfessor Tina Seelig, Stanford UniversityChewing Gum Exercise Assignment 3May 12, 2013

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Presented by:Creators of a better greener more sustainable world team

What is chewing gum?

Comes in all shapes, sizes, colors and flavors

and uses!

How can we add more “value” to gum?

Current problems with gum:

• Flavor doesn’t last• It’s wasteful – the wrappers, packaging, and properly disposing of the gum?

(some forms of gum are prohibited in Singapore)• High sugar content, not necessarily nutritious

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Idea #1 – Medicinal / Delivery System

Current Property of Chewing Gum: Flavor / Taste. Use one of chewing gum’s inherent properties something you put in your mouth, chewing, tasting and swallowing.

Value Add:Add in medicinal properties to the gum to add value. Can be created with pharmaceutical medicines. • Stress / pain relief – not only is the gum already a stress reliever but also

add in medicine that acts on pain (advil, aspirin, etc) • Vitamins – for children, etc (make the gum ok to swallow, or have it

dissolve over time)• Prescribed drug delivery system

• Thinking / creative gum – can have nicotine, caffeine, • Diabetes patients can chew to get insulin instead of shots• LSD, THC other drug delivery systems for patients, etc• Help patients with phobias, etc.

• Skip a meal? Chew gum - add in all the vital proteins, vitamins and minerals. Make the gum dissolve or safe to swallow.

• Toothpaste – gum has antiseptic properties, cleans teeth and gums

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Idea #2 – Energy Source

Current Property of Chewing Gum: Chewing gum involves using your mouth muscles. Let’s adapt this physical work to create added value.

Value Add:Reframed, it’s not really gum but a device that you can chew like gum and in chewing it, you create energy (electricity) that can be then reused. • Charge a battery, chew it for awhile, take it out and hook it up to a

battery, device, usb charging station, etc.• Create music• Light source

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Idea #3 – Sustainability

Current Property of Chewing Gum: Chewing gum is often wasteful with plastic packaging, and disposal of the gum itself can also be a problem.

Value Add:Create a 100% sustainable gum that is biodegradable• Wrappers made of recycled paper• Gum is dissolves over time or stickiness decreases over time• Can be disposed of in trash, used for compost